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Adrienne White, CPA

The document discusses the mission and goals of Black Girls RUN!, an organization that aims to promote fitness and healthy living among African American women. It notes that 80% of African American women are overweight currently. The document then outlines various strategies, challenges, and ideas for a local BGR chapter to recruit members, organize group runs, use social media, and pursue its goals by the end of 2014 and March 2014.

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? BGR! Mission: The mission of Black Girls RUN! is to encourage African-American women to make fitness and healthy living a priority. According to the Centers for Disease Control, 80% of African-American women are overweight. BGR! wants to create a movement to lower that percentage and subsequently, lower the number of women with chronic diseases associated with an unhealthy diet and sedentary lifestyle. BGR! <CITY> sees itself as the BGR! group that ¡­. ? By the end of 2014 BGR! <CITY> would like to¡­ ? By end of March 2014 BGR! <CITY> would like to¡­. ? We recognize that the biggest 2 challenges are (only list 2!): ? ? ? Challenge 1 Challenge 2 Classified - Unclassified
? Challenge #1 ? Root cause (ask why 3 times!) ? Possible Solution 1 ? Possible Solution 2 ? Challenge #2 ? Root cause (ask why 3 times!) ? Possible Solution 1 ? Possible Solution 2 Classified - Unclassified
Local Running Stores ? Other Running Organizations ? Race Directors ? If you are a new ambassador team, please ensure that old ambassadors help bridge the relationship gap. Classified - Unclassified
Category of Idea Idea Description Target Date / Person Timeline Responsible Basics Promotes the BGR! mission to all women Year-Round ALL Basics Appoints Group Run Leaders/Coordinators Year-Round as needed ALL Basics Adds/Approves members to the Facebook page Year-Round ALL Basics Logs in daily to police their group specific FB page Year-Round ALL Basics Manages Documents on the page Year-Round TBD Basics Manages Events added to the page Year-Round TBD Basics Responds to all local media requests (Once approved by HQ) Year-Round TBD Basics Follows up with FAQ's if other members from the group haven't chimed in Year-Round ALL Basics Welcomes new members to the page as they are added and directing them to the Welcome Document or posting a Welcome message Year-Round TBD Basics Serve as RRCA lead for the market Year-Round TBD Team Helpers Classified - Unclassified GRL Can be delegated to GRL, but should be monitored
Event January 2014 Goal Social Date Where Community Costs? BGR! Ambassador Involvement? Estimate Lead (Run partners, non-BGR entities) Classified - Unclassified Team Helpers
Race Distance Date Location (Run partners, non-BGR entities) Classified - Unclassified Discount Race Director / Available? Race Contract Volunteer Commitment?
? Not committed at this point, but a good ideas to pursue in future Classified - Unclassified
? ? ? ? ? Organic vs. Strategic ? Ladies start meeting routinely and demonstrate a commitment to keeping a run consistent ? Popular area of market that has potential, but no runs currently happening Make a call to recruit ambassadors or appoint those who¡¯ve taken initiative to start up runs in an area. I can provide language that helps to attract RCs Most effective model is co-RC, at least 2 maintaining one run. Ensuring that an official run is consistently happening is key to retaining interested ladies Welcoming, provide routes, announces Ambassador updates and rules of run, accountable for the last lady making it back. Key to note that all levels welcome, which can be a challenge. Consider one runner Classified - Unclassified
? Facebook mirrors the culture driven by ambassador team Many members use the page for encouragement, even if they don¡¯t join on pavement. Messaging should be positive and reflect the diversity of the group in terms of paces, distances, weights, etc ? Good Facebook page content can inspire a lady to go from a wall watcher to a pavement pusher ? Group page search function ? ? ? Average user experiences group page on a smart phone ? Pinned posts aren¡¯t most effective way to communicate broad long-standing announcements / information Event functionality ¨C helps with awareness and events should be posted 3-5 days prior to event ? ? Consider using Google calendar to avoid having to post routine events and direct members to check out calendar. Consider featuring different group runs leads to ensure that members feel comfortable with those who will greet them on the pavement. Classified - Unclassified
? Adding new members to Facebook is an excellent way to engage new members. It helps them helps them have direction about where to start and the personal touch promotes an initial comfort level. From a computer, I¡¯ve found this to be an effective way of adding new members and greeting them: Classified - Unclassified
To protect ambassadors from any missteps in handling of cash related to an event, please prepare budget and submit to RA 6 weeks before event. ? Okay to use paypal for ladies to contribute their portion. ? No profit should be made on event, but rather offset costs such that ambassador does not incur costs on behalf of members ? Classified - Unclassified
? ? ? ? ? ? ? ? ? ? When there are group runs, post the group photos both in the facebook group page and also on your personal page and encourage others. You'll attract people into the group page by increasing awareness among ladies that you are friends with. (You can even post on your page a photo from another group that has many ladies and post it on your page like, BGR! has landed in Columbus and we want to see ALL the ladies out with us...walking, jogging running and moving!) Is there a local 5k that is popular? Encourage ladies to sign-up and host like 6 - 8 week environment where you can support them in efforts to progress. How do black folks (women) in the market socialize? Church? Sororities? Book Clubs? PTAs? Young Professional Crowds? Veteran groups? - How can we get word out to these groups and/or make a challenge to encourage ladies to do their 1st 5k with the support of BGR! Are there gyms in the area? Can ladies wear their BGR! gear to the gym and be friendly toward others who Do you have relationships with personal trainers in the area? If so, offer BGR! as an outlet for them to send clients to in order to get cardio in and meet more people. Does the Run in BGR! intimidate ladies? Emphasize the concept of walk, jog run to help ladies know that all fitness levels are welcome. Using the facebook page to tag and engage ladies in a conversation about health & fitness. Kick off the new year with a Freakum Dress challenge, similar to the one that Birmingham did. Ask ladies to look in their closet for a dress or outfit that they'd like to work to get back into and feel confident. A +1 challenge - encourage ladies to bring +1 friend to the next group meet-up. Pick areas to run that are in heavy traffic areas and/or highly visible (particularly in areas with a higher density of black folks). People will take notice and get curious why a group of black women are running. Classified - Unclassified

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On boarding

  • 2. ? BGR! Mission: The mission of Black Girls RUN! is to encourage African-American women to make fitness and healthy living a priority. According to the Centers for Disease Control, 80% of African-American women are overweight. BGR! wants to create a movement to lower that percentage and subsequently, lower the number of women with chronic diseases associated with an unhealthy diet and sedentary lifestyle. BGR! <CITY> sees itself as the BGR! group that ¡­. ? By the end of 2014 BGR! <CITY> would like to¡­ ? By end of March 2014 BGR! <CITY> would like to¡­. ? We recognize that the biggest 2 challenges are (only list 2!): ? ? ? Challenge 1 Challenge 2 Classified - Unclassified
  • 3. ? Challenge #1 ? Root cause (ask why 3 times!) ? Possible Solution 1 ? Possible Solution 2 ? Challenge #2 ? Root cause (ask why 3 times!) ? Possible Solution 1 ? Possible Solution 2 Classified - Unclassified
  • 4. Local Running Stores ? Other Running Organizations ? Race Directors ? If you are a new ambassador team, please ensure that old ambassadors help bridge the relationship gap. Classified - Unclassified
  • 5. Category of Idea Idea Description Target Date / Person Timeline Responsible Basics Promotes the BGR! mission to all women Year-Round ALL Basics Appoints Group Run Leaders/Coordinators Year-Round as needed ALL Basics Adds/Approves members to the Facebook page Year-Round ALL Basics Logs in daily to police their group specific FB page Year-Round ALL Basics Manages Documents on the page Year-Round TBD Basics Manages Events added to the page Year-Round TBD Basics Responds to all local media requests (Once approved by HQ) Year-Round TBD Basics Follows up with FAQ's if other members from the group haven't chimed in Year-Round ALL Basics Welcomes new members to the page as they are added and directing them to the Welcome Document or posting a Welcome message Year-Round TBD Basics Serve as RRCA lead for the market Year-Round TBD Team Helpers Classified - Unclassified GRL Can be delegated to GRL, but should be monitored
  • 6. Event January 2014 Goal Social Date Where Community Costs? BGR! Ambassador Involvement? Estimate Lead (Run partners, non-BGR entities) Classified - Unclassified Team Helpers
  • 7. Race Distance Date Location (Run partners, non-BGR entities) Classified - Unclassified Discount Race Director / Available? Race Contract Volunteer Commitment?
  • 8. ? Not committed at this point, but a good ideas to pursue in future Classified - Unclassified
  • 9. ? ? ? ? ? Organic vs. Strategic ? Ladies start meeting routinely and demonstrate a commitment to keeping a run consistent ? Popular area of market that has potential, but no runs currently happening Make a call to recruit ambassadors or appoint those who¡¯ve taken initiative to start up runs in an area. I can provide language that helps to attract RCs Most effective model is co-RC, at least 2 maintaining one run. Ensuring that an official run is consistently happening is key to retaining interested ladies Welcoming, provide routes, announces Ambassador updates and rules of run, accountable for the last lady making it back. Key to note that all levels welcome, which can be a challenge. Consider one runner Classified - Unclassified
  • 10. ? Facebook mirrors the culture driven by ambassador team Many members use the page for encouragement, even if they don¡¯t join on pavement. Messaging should be positive and reflect the diversity of the group in terms of paces, distances, weights, etc ? Good Facebook page content can inspire a lady to go from a wall watcher to a pavement pusher ? Group page search function ? ? ? Average user experiences group page on a smart phone ? Pinned posts aren¡¯t most effective way to communicate broad long-standing announcements / information Event functionality ¨C helps with awareness and events should be posted 3-5 days prior to event ? ? Consider using Google calendar to avoid having to post routine events and direct members to check out calendar. Consider featuring different group runs leads to ensure that members feel comfortable with those who will greet them on the pavement. Classified - Unclassified
  • 11. ? Adding new members to Facebook is an excellent way to engage new members. It helps them helps them have direction about where to start and the personal touch promotes an initial comfort level. From a computer, I¡¯ve found this to be an effective way of adding new members and greeting them: Classified - Unclassified
  • 12. To protect ambassadors from any missteps in handling of cash related to an event, please prepare budget and submit to RA 6 weeks before event. ? Okay to use paypal for ladies to contribute their portion. ? No profit should be made on event, but rather offset costs such that ambassador does not incur costs on behalf of members ? Classified - Unclassified
  • 13. ? ? ? ? ? ? ? ? ? ? When there are group runs, post the group photos both in the facebook group page and also on your personal page and encourage others. You'll attract people into the group page by increasing awareness among ladies that you are friends with. (You can even post on your page a photo from another group that has many ladies and post it on your page like, BGR! has landed in Columbus and we want to see ALL the ladies out with us...walking, jogging running and moving!) Is there a local 5k that is popular? Encourage ladies to sign-up and host like 6 - 8 week environment where you can support them in efforts to progress. How do black folks (women) in the market socialize? Church? Sororities? Book Clubs? PTAs? Young Professional Crowds? Veteran groups? - How can we get word out to these groups and/or make a challenge to encourage ladies to do their 1st 5k with the support of BGR! Are there gyms in the area? Can ladies wear their BGR! gear to the gym and be friendly toward others who Do you have relationships with personal trainers in the area? If so, offer BGR! as an outlet for them to send clients to in order to get cardio in and meet more people. Does the Run in BGR! intimidate ladies? Emphasize the concept of walk, jog run to help ladies know that all fitness levels are welcome. Using the facebook page to tag and engage ladies in a conversation about health & fitness. Kick off the new year with a Freakum Dress challenge, similar to the one that Birmingham did. Ask ladies to look in their closet for a dress or outfit that they'd like to work to get back into and feel confident. A +1 challenge - encourage ladies to bring +1 friend to the next group meet-up. Pick areas to run that are in heavy traffic areas and/or highly visible (particularly in areas with a higher density of black folks). People will take notice and get curious why a group of black women are running. Classified - Unclassified

Editor's Notes

  • #3: Big broad statements ¨C don¡¯t spend too much time perfecting this, the questions serve to prompt your team to talk about what you might want out of the ambassador experience and help to ensure that you feel confident about the legacy that you¡¯ll leave for the next class of ambassadors. Statements are fluid, can change and but can help the team have one overall thought to work toward. Also it¡¯s good to throw challenges out there, but limit it to 2. This serves to have the team prioritize and focus on 2 things that they can impact / turn around together.
  • #4: Root cause is based on what the collective team thinks. Challenge: Members on the page don¡¯t come to group runs: WHY? ¨C They don¡¯t know runs existWhy? ¨C The runs aren¡¯t posted in a clear place timelyWhy? ¨C Ambassadors or GRL don¡¯t post the runs weeklyPossible SolutionEnable RCs to post weekly runs via facebook eventsAmbassadors take turns posting weekly runs via facebook eventsChallenge: Group events don¡¯t get plannedWhy? ¨C There are no ideasWhy? ¨C There are ideas, but they¡¯re not communicated among teamWhy? ¨C Responsibilities to pull events off isn¡¯t delegatedPossible SolutionReduce expectation of events to 1 per quarter Plan events and assign accountability 2-3 months in advance to alleivate stress and provide ample time to communicate to members to get solid participation
  • #5: Consider starting a ¡®rolodex¡¯ of names / contacts that are useful for this city
  • #7: Other ideas for non-race events: Clinics of various sortsConsider how frequently you will check-in with other ambassadors through the planning process to get their feedback; however, the helpers should defer to the ideas of the lead to avoid debate/conflict Ambassadors can get help from RCs and members as neededHealth fairsMeet &amp; Greets / SocialsClinicsBasic running formHair / Beauty related to fitnessHealthOther types of fitnessYogaSwimming
  • #8: If over 10k distance, is there RC capacity to (not a requirement, but a nice to have!):Use 12 week training plan to adequately train ladies? If not, are there local resources that have training plans? If capacity the responsibilities are limited to:Designate meet-up time and locationProvide route that mirrors the long-run distance noted in the 12 week training programCommit to staying until last lady is completeAmbassador lead post on member expectations related to participating in long runsPace should at least be that of the course limit time (i.e. 3.5 hour limit = 16 min/mile)No pace groups. Ladies are free to have pace buddies, but they should not expect a BGR! coordinator to be by their side or pace with them throughout the route.RC may designate a recommended pace to participate in the training based on the pace ranges of the ladies who frequent the run. (i.e. if most pace 11 ¨C 13 min miles, a 16 min miler may feel uncomfortable)Ladies should review map or route directions posted by GRL before run and ensure that they are comfortable to avoid getting lost on route5k ¨C Recommend ladies go to regular runs and do walk/run intervals to get ready or WBYR10k - http://www.blackgirlsrun.com/wp-content/uploads/2013/07/BGR_TrainingProgram2.pdf ¨C ladies can follow program.