On Product – from Techsylvania 2018
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On Product, Empathy and Creating a User Centric Culture. From Techsylvania 2018. Full presentation with narration can be found here: https://www.youtube.com/watch?v=h-_qqAJHavo
On Product – from Techsylvania 2018
- 3. On product, empathy and creating a user centric culture
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- 17. ?
- 25. Stockholm | London | Berlin | Amsterdam | Luxembourg | San Francisco
- 26. 24 years Founded in 1994 Wallenberg Family 540 ppl 14 countries 250 Industrial advisors EUR 49bn 300 investments 110,000+ Portfolio employees
- 28. On product, empathy and creating a user centric culture
- 30. “The role of a product manager is to discover a product that is valuable, usable and feasible” Marty Cagan Founder, Silicon Valley Product Group SVP Product, eBay, Netscape, HP
- 32. We all own the product
- 33. 3 Tips to get started
- 34. 1 On hiring your ?rst product person
- 35. A product doer or a ? product manager? Who would the product manager manage?
- 36. Product manager
- 39. “Great founders think about product, but exceptional founders ask the tough questions about who should lead the company vs who should lead the product.” Martin Eriksson Founder Mind the Product,? Executive-in-residence, EQT Ventures
- 43. Do not evaluate using the engineer ?lter only Get outside help if needed
- 44. Product management Data science Product design Great user researcher UX design UI design Frontend Fluent in Sketch, Photoshop, Invision Fluent in HTML, CSS, JS, React …
- 45. The right level of experience
- 46. CPO VP Product Product Director Product Manager Product Designer …
- 47. Building a product Scaling a product Leading a large team of product managers
- 48. Building a product Scaling a product Leading a large team of product managers
- 49. Intern UI ? designer Product ? Manager Product? Director Product ? Designer VP ? Product CPO
- 50. Someone with conceptual thinking, but don’t mind getting their hands dirty
- 51. GAFA is not necessarily better Google, Apple, Facebook, Amazon
- 52. 1 On hiring your ?rst product person
- 53. 2 Getting o? the ground
- 54. “I need wireframes for feature XYZ tomorrow”
- 55. “Let’s discuss product 惫颈蝉颈辞苍”
- 57. Manage expectations Educate the engineering team
- 58. Avoid the ? “Product Messiah” ? trap
- 59. Pair up with a product doer Product Designer, UX designer, UI designer
- 60. 2 Getting o? the ground
- 62. Product : Design : Development ratio
- 63. Exploration Product : Design : Development 1 1 1: :
- 64. Development Product : Design : Development 1 1 7: :
- 66. Start dating your users ’Quick and dirty’ focus groups
- 67. Let product and design work one sprint ahead
- 68. “If you’re only using your engineers to code, you’re only getting half their value” Marty Cagan Founder, Silicon Valley Product Group SVP Product, eBay, Netscape, HP
- 69. Research De?ne the problem Design the solution Development Product & design Engineering
- 70. Agile Lean Six Sigma Prince IIWaterfall Kanban Scrum
- 71. Ethnographic Research Agile Lean Six Sigma Prince IIWaterfall Kanban Scrum Design Thinking Design Sprints Discovery Sprints Dual-track Agile
- 72. Don’t shoehorn everything into your existing development process
- 75. Product Marketing We are storytelling animals
- 77. 1 On hiring your ?rst product person 2 Getting o? the ground 3 Making it stick
- 79. @tedpersson