Storytelling is a great way to present concepts and ideas to your clients. They won't forget them, they will feel emotionally involved and they will be able to easily tell the "story" to other people.
I do believe in the power of storytelling as a way to create interesting content for my audience.
The reasons are briefly presented in these slides.
4. Memorable
Ideas that evoke a specific narrative are
more memorable — they invite empathy,
which increases the likelihood that they
will be accepted and adopted.