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Once upon a time… 
Chiara Aliotta, Until Sunday
Once upon a time
Stefan Sagmeister
Memorable 
Ideas that evoke a specific narrative are 
more memorable — they invite empathy, 
which increases the likelihood that they 
will be accepted and adopted.
J and Beyond 2014
Engaging 
Stories create a real emotional connection. 
As designer we have the hard work to bring 
joy and excitement, pleasure and fun.
Counting down the days
Save your life 
Stories are open doors to imagination. 
They can change the attitude of the 
audience and the way you approach 
a subject or a project.
Fight for the pixel
? 
After nourishment, shelter and companionship, 
stories are the thing we need most in the world. 
Philip Pullman
…And they lived happily 
ever after. 
@ChiaraAliotta untilsunday.it

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Once upon a time