The document discusses reach and usage statistics for Vietnamese media worldwide and in the US. It provides data on the Vietnamese populations globally and in the US. Usage statistics are given for online, television, and mobile Vietnamese media for worldwide and US reach. The document also provides data on digital on-demand usage among Vietnamese ethnic users in the US from January to December, including hours of programming, storage, users, and total combined users. It estimates the potential worth of a new Vietnamese on-demand platform with and without various technology and network elements.
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Ondemand
1. MOLABTVX
CASE STUDY:AVA NETWORK| AVACAST.TV
Digital On-Demand Broadcast Worldwide
The top 10 countries for Opera Mini usage in February remained the same with users mainly centralized in Russia, Indonesia, India, China, Ukraine, South
Africa, Nigeria, the United States, Vietnam and the United Kingdom.
WORLDWIDE VIETNAMESE POPULATION 2009 - 85.79 million
US VIETNAMESE POPULATION 2009 1.73 million
WORLDWIDE REACH OF VIETNAMESE MEDIA
Online Websites: 29,168,600
Television Broadcasts: 48,900,300
Mobile Users: 63,000,000
2. US REACH OF VIETNAMESE MEDIA
Reach of Vietnamese Ethnic Websites: 34%- 557,600
Reach of Vietnamese Ethnic Television: 57%- 934,800
Reach of Vietnamese Ethnic Media: 83% - 1,361,200
REACH OF VIETNAMESE ETHNIC DIGITAL ON-DEMAND
(US REACH)
MONTH HRS/PRG STORAGE % USER(ON-DEMAND) USER(BROADCAST) COMBINED AVERAGE USER Mobile TOTAL
(MIN) (MAX)
JAN 10 5 27,800 46,740 74,540 32,270
FEB 30 10 55,760 93,480 149,240 74.620
MAR 80 20 111,520 186,960 298,480 149,240
APR 100 30 167,280 280,440 447,720 223,860
MAY 200 40 223,040 373,920 593,960 296,980
JUNE 300 50 278,800 467,400 746,200 373,100
JULY 400 60 334,560 560,880 895,440 447,720
AUG 500 70 390,320 654,360 1,044,680 522340
SEPT 600 80 446,050 747,840 1,193,890 596,945
OCT 800 90 501,840 841,320 1,343,160 671,580
NOV 1000 100 557,600 934,800 1,492,400 746,200
DEC 1500 150 836,400 1,402,200 2,238,600 1,1193,00
5. Without launch www.avanetwork/avacast.com is worth = $1920.80
our competitors:
Vietnamlive.tv estimated worth - $52,815.50
628 Vietnamese Websites worth $1,571,123.40
with our technology and our network design elements - within a year its estimated worth
min = $1,403,614