際際滷

際際滷Share a Scribd company logo
ation Lab
Observ
                               z   i
                     an o Baroz
            s by Stef
    Insight
One day in Munich
 I spent one day in Munich (Germany) looking at
 different stores and stands in a Job Fair
 Insights from 3 stores and 3 stands in increasing
 degree of perceived effectiveness in drawing
 potential customers and encouraging purchase
 For the job fair case customers are job seekers and
 purchase is a job interview
 Apologies for the quality of the pictures taken with
 my mobile phone!
The English Bookstore
 What could be improved:
  Bigger sign lettering
  Better outside display of books
  Put armchairs inside for reading
  Background music
  Personnel speaking German!
  Grade: C-
The Shoe Repair Shop
 Observations:
  The uncommon green draws attention
  Small display but not much to display
  Door is open but
  Person inside is very unfriendly!
  1 Euro for a simple hole in a belt!
  Grade: C
The Cheese Gourmet Store
 What comes to mind:
  Specialties of the day are visible and hand written
  Very friendly personnel
  Cozy atmosphere
  Nice product display
  Lettering could be bigger
  Grade: B+
The Job Fair
www.boschsecurity.com




The Bosch Stand
 What I noticed:
  Quite simple setting but very effective, there is
  plenty of space to look around
  The employees are friendly
  Giveaway gadgets available
  > Brand promotion
  Grade: B
www.eads.com




The EADS Stand
 Highlights:
  Nice touch the airplane model before the entrance
  that awakens interest in the products
  The stand is in a separate room
  There is a long queue
  Not big and not manned enough!
  Grade: B+
www.hubert-burda-media.com




Hubert Burda Media Stand
 Impressions:
  The display of publications makes the display
  stand out and appealing to visitors
  There are several employees
  Small waiting time to access it
  Very friendly approach
  Grade: A
hank You!
T
                           om
                   zi@me.c
 stefa   n o.baroz
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One Day in Munich

  • 1. ation Lab Observ z i an o Baroz s by Stef Insight
  • 2. One day in Munich I spent one day in Munich (Germany) looking at different stores and stands in a Job Fair Insights from 3 stores and 3 stands in increasing degree of perceived effectiveness in drawing potential customers and encouraging purchase For the job fair case customers are job seekers and purchase is a job interview Apologies for the quality of the pictures taken with my mobile phone!
  • 3. The English Bookstore What could be improved: Bigger sign lettering Better outside display of books Put armchairs inside for reading Background music Personnel speaking German! Grade: C-
  • 4. The Shoe Repair Shop Observations: The uncommon green draws attention Small display but not much to display Door is open but Person inside is very unfriendly! 1 Euro for a simple hole in a belt! Grade: C
  • 5. The Cheese Gourmet Store What comes to mind: Specialties of the day are visible and hand written Very friendly personnel Cozy atmosphere Nice product display Lettering could be bigger Grade: B+
  • 7. www.boschsecurity.com The Bosch Stand What I noticed: Quite simple setting but very effective, there is plenty of space to look around The employees are friendly Giveaway gadgets available > Brand promotion Grade: B
  • 8. www.eads.com The EADS Stand Highlights: Nice touch the airplane model before the entrance that awakens interest in the products The stand is in a separate room There is a long queue Not big and not manned enough! Grade: B+
  • 9. www.hubert-burda-media.com Hubert Burda Media Stand Impressions: The display of publications makes the display stand out and appealing to visitors There are several employees Small waiting time to access it Very friendly approach Grade: A
  • 10. hank You! T om zi@me.c stefa n o.baroz