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Closing the Sale
How to Close a Sale
 The buying signals that a customer sends.
 The rules for closing a sale.
 The specialized methods of closing a sale.
What Youll Learn
One on recognizing closing singles during sales
Closing the sale . . .
. . . is obtaining
positive agreement
from the customer to
buy.
Timing the Close
Buying Signals
 things customers do or say
to indicate a readiness to
buy.
 Comments
 Facial expression.
 Body language
 Actions
Trial Close
 The initial effort to close the sale.
 Tests the readiness of a customer.
 Beneficial because you will learn, even if the
customer is not ready.
 Beneficial because you may reach your goal.
Good salespersons . . .
 Recognize closing
opportunities
 Help customers make a
decision
 Create an ownership
mentality
 Dont talk too much and
dont rush a customer
Specialized Methods for Closing the Sale
Which Close
 encourages a customer to make a decision
between two items.
 Review the benefits of each item
 Ask, Which do you prefer?
Specialized Methods for Closing the Sale
Standing-Room-Only Close
 used when a product is in short supply or when
the price will be going up in the near future.
 Use only when honestly called for
 May be perceived as high pressure tactic
 Say, Im sorry, but I cant promise that Ill be
able to make you this same offer later.
 Often used with high-demand real estate
Specialized Methods for Closing the Sale
Direct Close
 directly ask for the sale.
 Use when the buying signal is strong.
 Can I assume that were ready to talk about the
details of your order?
 How would you like to pay for this purchase?
Specialized Methods for Closing the Sale
Service Close
 Explains obstacles that require special service in
order to close the sale.
 Gift wrapping
 Return policy
 Warranties
 Bonuses or premiums
 Help paying for the item offer credit
Failure to Close the Sale
 Dont despair
 Invite the customer to
shop in your store again
 Business-to-business sales
are rarely closed on the first
call  ask if you can call again.
 Practice and experience will
help
Thank You
Ad

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One on recognizing closing singles during sales

  • 2. How to Close a Sale The buying signals that a customer sends. The rules for closing a sale. The specialized methods of closing a sale. What Youll Learn
  • 4. Closing the sale . . . . . . is obtaining positive agreement from the customer to buy.
  • 5. Timing the Close Buying Signals things customers do or say to indicate a readiness to buy. Comments Facial expression. Body language Actions
  • 6. Trial Close The initial effort to close the sale. Tests the readiness of a customer. Beneficial because you will learn, even if the customer is not ready. Beneficial because you may reach your goal.
  • 7. Good salespersons . . . Recognize closing opportunities Help customers make a decision Create an ownership mentality Dont talk too much and dont rush a customer
  • 8. Specialized Methods for Closing the Sale Which Close encourages a customer to make a decision between two items. Review the benefits of each item Ask, Which do you prefer?
  • 9. Specialized Methods for Closing the Sale Standing-Room-Only Close used when a product is in short supply or when the price will be going up in the near future. Use only when honestly called for May be perceived as high pressure tactic Say, Im sorry, but I cant promise that Ill be able to make you this same offer later. Often used with high-demand real estate
  • 10. Specialized Methods for Closing the Sale Direct Close directly ask for the sale. Use when the buying signal is strong. Can I assume that were ready to talk about the details of your order? How would you like to pay for this purchase?
  • 11. Specialized Methods for Closing the Sale Service Close Explains obstacles that require special service in order to close the sale. Gift wrapping Return policy Warranties Bonuses or premiums Help paying for the item offer credit
  • 12. Failure to Close the Sale Dont despair Invite the customer to shop in your store again Business-to-business sales are rarely closed on the first call ask if you can call again. Practice and experience will help