One people ICC campaign
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The document discusses communication plans for promoting an upcoming cricket event in Bangladesh using the theme "One World, One People". It proposes placing billboards at several major locations in Dhaka and Chittagong to promote unity and inspire people through the spirit of cricket. The billboard designs, locations, sizes, quantities and budgets are outlined to communicate the message of bringing people together through the sporting event.
One people ICC campaign
- 1. One world. One people
- 2. It doesnt need you to be one national
- 3. It doesnt need you to care what color you are
- 4. All it takes you to be a human being and cheer for the spirit of cricket
- 5. How it all startsBangladesh is about to experience the most glorious sporting event on the own ground
- 6. As a cricket crazy nation, we will cheer for our country but we will cheer louder for the spirit of cricket
- 7. Cricket is a great game and in the name of this great occasion, we all hold hands together
- 8. And we say
- 9. What it is to do with cricket Cricket is the pride of our country and the inspiration for all of us. A great inspiration must come from something that people love.
- 10. Why One world. One peopleA great event like this brings all the people together and as a host nation this is our big responsibility to hold the spirit up.
- 11. Is it relevantThe great events like this always are treated as great opportunities to inspire people. In the name of the great game, we will communicate the unity of ours and wish for one united world.
- 12. How is it differentThe other name of the game is competition. We will all shout loud for our own country in all the campaigns and promotions. Also, we are the host. And so, by using this campaign we will be able to establish our call for action. By message, by tone or by objectives, we are a different campaign than others.
- 13. CommunicationOutdoor communicationCut outBill boardsActivationPress Ad
- 14. Our proposed billboard design
- 17. Dhaka
- 18. Uttara
- 19. Rajlaxmi ComplexUTTARARooftop billboard at Uttara, opposite to Rajlaxmi complex.Face : AzampurSize : 30 feet x 15 feetQuantity : 1 billboardDisplay Qty : 1 display side
- 20. AirportRoad
- 21. Airport RoadKawla to KhilkhetSeries of Billboards at Airport road starting from Kawla to KhilkhetFace : Airport& KhilkhetSize : 10 feet x 20 feetQuantity : 2 billboardsDisplay Qty : 2 display at each
- 22. Gulshan 1
- 23. Gulshan 1Billboards at Gulshan 1Face : Gulshan 1 intersectionSize : 40 feet x 15 feetQuantity : 1 billboardDisplay Qty : 1 display side
- 24. MiddleBadda
- 25. MiddleBaddaBillboards in near Gulshan Badda link road.Face : Rampura & US EmbassySize : 15 feet x 30 feet 30 feet x 30 feetQuantity : 2 billboardDisplay Qty : 2 display side
- 26. Fokirapool
- 27. FokirapoolIntersectionBillboards at Fokirapool IntersectionFace : IntersectionSize : 35 feet x 15 feetQuantity : 1 billboardDisplay Qty : 1 display side
- 28. Gulistan
- 29. Joykali MondirGulistanBillboard at Joykali Mondir, GulistanFace : Rajdhani Super MarketSize : 40 feet x 20 feetQuantity : 1 billboardDisplay Qty : 1 display side
- 30. Chittagong
- 32. Karnafuli 3rd BridgeChittagongBoth face Billboards at Karnafuli 3rd bridge, ChittagongFace : Coxs Bazar & ChittagongSize : 30 feet x 20 feet x 2Quantity : 2 billboardDisplay Qty : 2 display side
- 33. PotiaAmjurhat
- 34. AmjurhatPotia, ChittagongBillboard at Chittagong-coxs Bazar Highway, Amjurhat, Potia, ChittagongFace : ChittagongSize : 30 feet x 20 feetQuantity : 1 billboardDisplay Qty : 1 display side
- 35. DETAILSLocations :Dhaka : Uttara, Airport Road, Gulshan 1, Middle Badda, Fokirapool, GulistanChittagong : Karnafuli 3rd bridge, AmjurhatNo of Billboards : 11Display Face : 13Budget : 20,00,000 without print.VAT : 15% VATPayment : 100% AdvanceLogo place for each company : 500000 tkDuration : 2 month
- 36. Thank you