One Story of a Gaming Company
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This document describes the story of a gaming company founder's experience starting a gaming company and developing his first game, Slingshot Cowboy. It discusses his background in technology startups, the evolution of the slingshot genre for the game, building up his portfolio, marketing strategies that worked and didn't work, a PR breakthrough, monetization strategies, getting games featured, the importance of tracking metrics, making games inherently viral, and developing additional games.
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One Story of a Gaming Company
- 1. One story of a Gaming Company by Vadim Dagman
- 2. Background - before games 15 years in technology startups. Video gadgets and applications.
- 3. Let¡¯s make a game!
- 4. Slingshot Cowboy ¨C living a rock star dream 140000 123,768 120,239 120000 100000 92,969 80000 71,752 60000 35,274 20,010 40000 11,317 7,563 20000 5,198 4,083 118 114 105 123 120 3,147 0 7/2¡ 7/2¡ 7/2¡ 7/2¡ 7/3¡ 7/3¡ 8/1/¡ 8/2/¡ 8/3/¡ 8/4/¡ 8/5/¡ 8/6/¡ 8/7/¡ 8/8/¡ 8/9/¡ 8/1¡
- 7. Marketing ¨C what worked what didn¡¯t Cross Promotion In-app Advertising (Admob) FreeAppADay Rewarded Installs (Tapjoy) App Reviews Social Marketing Press Releases General PR
- 10. Be ready for success
- 11. How to monetize ? Full screen ads between levels ? Ad banners on static screens where people linger (Leaderboards are perfect) ¨C Use mediation (Adwhirl) ? InApp purchases to upsell premium features and virtual goods
- 12. How to get featured
- 13. Track, Test, Analyze, Iterate
- 14. Make it inherently viral
- 15. Rock the World Settle disputes with your friends wherever they are!