Online community building plan 4 blockchain company
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This document outlines a plan for building an online community for a blockchain company. It recommends having a presence on several digital platforms like LinkedIn, Facebook, YouTube, Twitter and Telegram. Each platform should have clear goals like publishing news/videos on LinkedIn and Facebook, generating traffic to the homepage with videos on YouTube, and growing the community on other platforms. It also provides guidance on setting up profiles, pages and groups on each platform and developing content strategies with calls to action.
Online community building plan 4 blockchain company
- 1. ONLINE COMMUNITY BUILDING PLAN FOR A BLOCKCHAIN COMPANY AUTHOR PEKKA KELKKA, TRUE ADVANTAGE CONSULTING LTD CEO, CBO, CDO, OWNER
- 2. SYNOPSIS ?Building an online community is one of the most important things for a Blockchain company to become successful along with the robust technology and token that provides value to all user profiles
- 3. SYNOPSIS ? Blockchain company must have presence on several digital touchpoints. ? Each online touchpoint has a different role and also partially different audience ? Each online touchpoint must have an owner
- 4. ONLINE TOUCHPOINTS FOR THE BLOCKCHAIN COMPANY ? Homepage ? LinkedIn ? Facebook ? YouTube ? Twitter ? Instagram ? Telegram ? WeChat ? Online Blockchain publications
- 5. HOMEPAGE ?The homepage needs to introduce how each user profile will benefit on the Blockchain and the usage of its Token ?Content needs to include CTA (Call To Action) ? To get information of visitors of the homepage for further communication ? CTA will collect at least visitors¡¯ email addresses and possible other optional contact information ? NOTE! GDPR came into effect on 25th of May 2018
- 6. HOMEPAGE ?Other important items and features to include on the Blockchain company¡¯s homepage ? Team (including the advisors) ? Development roadmap ? News ? Videos ? Blogs ? Frequently asked questions ? Live Chat / Chat Bot ? Digital Marketing software ? Chinese language version? (almost 40% of all Crypto investments come from China)
- 7. LINKEDIN ?LinkedIn is the most important SoMe Business Platform ? More than 500 million users ? All employees and advisors must have a LinkedIn profile linked with the company¡¯s LinkedIn page and business ? LinkedIn strategy ? To publish news and articles and sharing them ? To publish company¡¯s own videos and sharing them ? To join Blockchain industry LinkedIn groups ? To Establish own group
- 8. FACEBOOK ?The company must have only ¡±the Facebook Company Pages¡± ? No ¡±Facebook personal page¡± on Company name ? Facebook will block the page if it¡¯s ¡°personal page¡± ?Facebook company page has several advantages. E.g. ? To build the community ? To educate subscribers/followers ? To increase the reach (SEO strategy) ? To generate traffic to homepage ? To Increase the token sales
- 9. YOUTUBE ?Videos have the most important role to build the online community ?Google search algorithm categorizes videos on top of all media formats
- 10. YOUTUBE ? Important things to include on your YouTube video strategy ? ¡°Blockchain¡± needs to be on your YouTube channel name ? CTA (Call To Action) on every video ? Short compact videos) ? Key words on the video ? YouTube Channel trailer
- 11. YOUTUBE ? Important things to include on your YouTube video strategy ? User interaction signals over the top (OTT) of the videos ? Interesting usage of the language and dates of publishing ? ¡°Appealing¡° and logical user Interface of the YouTube Channel page ? YouTube Channel must be linked with other online touchpoints ? Advertisement plan of the YouTube Channel
- 12. TWITTER ?Twitter¡¯s main function will be to grow the online community on homepage, LinkedIn, and Facebook ?CTA (Call to Action) on every own Tweet ?To connect with the other Twitter Blockchain accounts ?To share Blockchain industry Tweets
- 13. INSTAGRAM ?Instagram¡¯s business account ?Instagram will be used mainly to grow the online community on homepage, Facebook and LinkedIn. ?CTA on every Instagram update ?IG launched their IGTV on 20th of June 2018
- 14. TELEGRAM ?Telegram has a relevant role on Blockchain and Crypto marketing and community building. ?Telegram requires active administration! ?Many fake accounts
- 15. WECHAT ?Mainly for China markets ?Number of users growing also in other countries ?WeChat has excellent real time translation feature. ?WeChat group pages is a must if you¡¯ll have people from China on your online community or your plan is to acquire people from China to join company¡¯s online communty
- 16. BLOCKCHAIN ONLINE PUBLICATIONS ?Every Blockchain company needs to plan a strategy to get articles and press releases on the most important Blockchain Online publications ?Blockchain company should also consider starting an own Blockchain education and information channel. This can include both videos/vlogs and articles/blogs. ? To attract more people to join the Blockchain company¡¯s online community
- 17. THANK YOU, лл, SUKHRAN, KIITOS... ? ?BLOCKCHAIN BUSINESS CONSULTANCY & DIGITAL MARKETING ? True Advantage Consulting -TAC LTD. ? www.trueadvantageconsulting.com ? Pekka Kelkka ? CEO,CBO, CDO, Owner ? pekka@trueadvantageconsulting.com ? Skype ID pkelkka ? Dtec, Silicon Oasis, Dubai, UAE ? https://www.linkedin.com/in/pekkakelkka/ ? https://steemit.com/@pekkakelkka