Online Florists - Social Media Analysis
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This document discusses analyzing social media mentions and traffic to understand competitive activity and share of voice. Peaks in traffic often correspond to actions from competitors. The tool allows drilling down on social mentions by date, topic, brand or other data to see exactly what users are saying.
Online Florists - Social Media Analysis
- 1. ? IBM 2015 #WatsonAnalytics 3 Share of voice Peaks in traffic are indicative of competition activity for most part Mentions show exactly what users are saying ¨C can drill down by date, topic (i.e. brand) or any data point on chart