Online marketing in Russia
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Russia has a large online market with over 59 million internet users. Russians spend over $20 billion online annually, with over 40% of purchases being travel related. To successfully market online in Russia, a business should: 1) provide a Russian language version of their website, 2) advertise on popular Russian sites like Yandex and Vkontakte, 3) get listed on relevant directories, 4) understand the Russian audience, 5) accept common Russian payment methods, and 6) allow content sharing on social media.
Online marketing in Russia
- 1. Online marketing in Russia by LumoLink
- 2. Russia is Internet savvy
- 3. 59 700 000 Internet users 42,8% penetration According to ITU
- 4. Russians are willing to pay online
- 5. Russians spent 20 billion dollars on online in 2010 Source Citibank
- 6. Travel related purchases account for over 40% of all purchases online Source Citibank
- 7. How do you start?
- 8. 1 Provide a version of your website in Russian language
- 9. Over 34,5% market share Over 64% market share Over 1,5 million users Over 100 million users Sources: 1 2 3 2 Go where users are
- 10. Yandex Direct Pay per click advertising system Similar to AdWords Allows you to geo- target your advertisement within Russia very well
- 11. Yandex catalog Directory of Russian sites Similar to Yahoo directory or Dmoz Free and paid options One time fee 130
- 12. Vkontakte PPC and CPM models Targeting similar to Facebook Geo Interest based Demographic Allows businesses to setup fan page and groups Supports creating social application similar to Facebook applications
- 13. 3 Get listed on related websites
- 14. 4 Understand your audience
- 15. Yandex Metrika Similar to Google Analytics Integrates with Yandex Direct (PPC) Provides good information about Russian viewers
- 16. Web money QIWI SMS micro payments Yandex money Debit cards 5 Accept Russian methods of payment
- 17. 6 Provide service in Russian
- 18. How to appear local Get local phone number using VOIP (link) Answer to Russian emails
- 19. 7Allow people to share your content easily
- 20. Summary 1. Provide a version of your website in Russian language 2. Go where users are 3. Get listed on related websites 4. Understand your audience 5. Accept Russian methods of payment 6. Provide service in Russian 7. Allow people to share your content easily
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