Online marketing presentation
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The document discusses various topics related to online advertising including: 1. The advantages of online advertising over traditional advertising such as the ability to track which ads are successful and only run successful campaigns. 2. How online ads can be targeted to different audiences unlike traditional media which shows the same ads to all. 3. How internet advertising is getting cheaper, allowing small businesses to reach global markets affordably with digital advertising.
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This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.How to Sell Your Website to Advertisers: AAN Convention, Portland 2007
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007Laurafries
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The document provides guidance on how to sell a website to advertisers by understanding the buyer, communicating the website's value proposition, planning campaigns based on metrics and goals, and measuring results. It emphasizes understanding the advertiser's objectives, leveraging local audience and demographic targeting advantages, and providing data and reports to demonstrate campaign performance and drive ongoing success.Metrics of digital marketing
Metrics of digital marketingFriday Explorer
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Digital marketing metrics can be categorized into web, media, social media, creative, and technology metrics.
Web metrics include bounce rate, unique visitors, time on site, traffic by device, most/least preferred pages, and return visits. Social media metrics include engagement, post virality, people talking about, and post reach. Media metrics include impressions, cost per lead, cost per click, click through rate, cost per thousand impressions, cost per acquisition, and cost per visit.
Technology metrics that are important include coding/programming, page names, Google Analytics code, page rank, search engine optimization, inbound links, and compatibility across browsers, platforms and devices. These various metrics help analyze the performance and effectiveness ofMetrics of digital marketing
Metrics of digital marketingFriday Explorer
油
Digital marketing metrics can be categorized into web, media, social media, creative, and technology metrics.
Web metrics include bounce rate, unique visitors, time on site, traffic by device, most/least preferred pages, and return visits. Media metrics include impressions, cost per lead, cost per click, click through rate, cost per thousand impressions, cost per acquisition, and cost per visit.
Social media metrics include engagement, post virality, people talking about, and post reach. Creative metrics include user analytics, banners, promoted posts, and emailers. Technology metrics include coding, page names, Google Analytics code, page rank, search engine optimization, inbound links, and compatibility.Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10jarroddambro
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The document discusses how a company's website represents their business online and provides strategies for optimizing a website and online marketing efforts. It covers search engine optimization, paid search advertising, analytics, social media, and deciding whether to outsource or handle internet marketing in-house. The key is having a well-designed website that generates traffic and conversions through search engine marketing techniques and data analysis.Internet advertising
Internet advertisingLeo Jude Salvadore Joseph
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The document discusses various types of online advertising including display ads, classified listings, rich media ads, click-through advertising, and conversion optimization. It provides details on the history and evolution of online advertising. Key points covered include advantages and drawbacks of different ad formats, metrics like click-through rates, and methods to increase conversion rates.Ad
Online marketing presentation
- 1. Yasser Hijjawi Click@
- 2. #1 Traceability 50% of advertising works, we just don't know which 50%. Online is different because we do know which ads work and which do not, because we can track them. This gives online the advantage over traditional advertising every time. We can test our advertising ideas and only roll out the successful ones, leading to far higher returns on investment than can be achieved by lucky guesses.
- 3. Of course, even the greatest advert that appeals to lots and lots of people will still be ignored and even hated by some people. That is the nature of humanity. We are (thankfully) not all alike. Again online advertising can trump traditional media because online ads can be targeted. Why show the same advert to a 20 year old and a 60 year old viewer? The web allows us to deliver bespoke advertising to clients. Your website can be used to target messages that are tuned to the wants and needs of particular clients.
- 4. Internet advertising is getting cheaper by the day. Small firms can reach global markets on the web and can even beat multinational companies with multimillion dinars budgets with a little effort just by using Digital advertising.
- 5. Not only is marketing to traditional potential customers cheaper, but the number of potential customers explodes exponentially for online advertising. A global reach is within everyone's budget once they invest a little time and effort in online marketing. With the right tools a small business with just one or two employees can create and manage marketing campaigns that are seen on the other side of the world.
- 6. Page Views Visits CPA CPC CPM Click-Through Ratio (CTR) Ad Impressions Unique Visitors Conversions Bounce Rate
- 8. Number of times an ad was served viewed Same as page views, usually used for ads (usually >1 impression per page)
- 9. Visits: Unique Visitors: Number of times a session is started at a site Number of people (computers) that visited your site Example: I might visit you 3 times this week, but Im 1 unique visitor
- 10. Average page views per visit Total page views 歎 total visits
- 11. Number of single-page visits (visits with 1 page view) 1-page visits 歎 Total visits = Bounce Rate
- 12. Number of clicks on a banner / text ad / link etc. compared to total views (impressions) Clicks 歎 Impressions = CTR
- 13. Average times a visitor comes to the site within a certain period of time Total visits 歎 Unique Visitors = Visits per Visitor Important measure of loyalty
- 14. CPC: cost per click CPM: cost per 1,000 impressions CPL: cost per lead CPA: cost per action (acquisition)
- 15. Conversions: actions you want people to complete on your site. Example: purchases, registrations, download a file, contact us, etc Conversions 歎 Visits (or UVs) = Conversion Rate
- 18. Power Editor was designed to improve advertisers efficiency in creating, editing and managing a large number of campaigns and ads. For example, Power Editor allows operations like mass-editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. It also offers additional features such as placements and custom audiences. With Power Editor, you can also monitor ads stats in order to optimize ads and campaigns from within the tool itself. Power Editor can work in conjunction with a spreadsheet application such as Excel. You can copy and paste the data from your ads and campaigns to and from Excel spreadsheets.
- 19. Standard Ad Drives offsite Can be video (<3 min) or static image Specs: 25 char headline, 90 char body copy, 110x80 px image Ad shows on homepage (News Feed) Purchased on CPM via an IO Like Ad Drives to Facebook Page Static image only Specs: headline is the Page name, 90 char body copy, 110x80 px image Ad shows on Profiles & Pages Purchased on CPC or CPM (CPC is recommended)
- 20. Event Ad Drives to your Facebook Event Static image only Specs: headline is the Event name, 90 char body copy, 110x80 px image Ad shows on Profiles & Pages Purchased on CPC or CPM (CPC is recommended) If friends of user has joined the event, their names appear under the creative
- 21. Page Like Featured Story Shows users that their friend has liked a Page Thumbnail of Pages profile photo is shown Great for fan acquisition Page Post Like Featured Story Shows users that their friend has liked a Pages post Snippet of post is shown Great for driving engagement, though volume depends on the volume of likes & comments generated by posts
- 22. Premium Page Post (PPP) Video 90 characters of text associated with the post can be shown If the video is hosted on Facebook, when a user clicks Play, the rest of the site is whiteboxed and the video expands If a users friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Video will show as 185x104 px, 16:9 aspect ratio Purchased on CPM via an IO
- 23. Automated way for publishers to sell advertising on their site Publishers place a piece of code on pages and Google automates the process of bidding, placement, pricing, payments, etc