Online newspapers
- 1. Susan Gentle Online and Mobile Media Thursday 16 August 2012
- 2. Global Canada, France, Germany, the Netherlands, Switzerland, UK, USA, Australia, India, Italy and Spain 4,900 online survey respondents 30 leading newspaper publisher 10 leading advertisers and media buyers
- 3. Global newspaper market forecast to decline by 10% in 2009, with further 2% each year until 2013 Print advertising revenue had grown until 2007 but was also forecast to decline 4.5% each year until 2013 2007 - newspaper publishers still gaining most revenue from (declining) print sales and advertising Print costs can include many digital costs
- 4. Search advertising: advertisements appear on web pages in response to key words Paywall: prevents Internet users accessing all or some of a websites content without a paid subscription (also known as premium content) 2D barcodes: smartphones (Android, iOS operating systems) have barcode scanners to decode the symbol and link to specific information
- 5. TV, free internet and bought newspapers most favoured People like the videos, quick overview and personalisation offered online Newspapers bought mostly for general news, then entertainment, sports and finance People more willing to pay for print media than online content
- 6. Advertisers are moving to online formats, especially multi-platform advertising Search marketing most profitable Reluctant to invest in user-generated content and social media sites 2D barcodes connect print, online and mobile business model potential Newspapers need to be innovative not currently seen to be!
- 7. Video: The New York Times' Tough Transition Beyond Print Media Number and sophistication of multimedia packages is increasing Mainstream news is not using all story-telling opportunities available Began with video, audio, slideshow (also with audio). Now audio, video, graphics, text and animation, menu-driven presentations of multiple audio and video segments, interactive timelines
- 8. They have the readers they need to make money from them! (Simon Pristel, Media Watch, 9 April 2012) Premium content, paywalls, subscriptions Using print stories online People are slowly realising they need to pay for quality content - must be updated and in all formats (Steve Allan, CE of Fusion Strategy, interviewed on Radio National, 2 June 2012)
- 9. Seat swap outcry moves Virgin to think again, SMH, Friday 10 August 2012 The Australians interactive Your School website
- 10. In groups analyse the article Ive given you in print and online via link below, considering: 1. Depth which article has more depth? 2. Content same or different? 3. Style tell you what to think or let you decide what it means? 4. Use of multimedia photo, video, audio etc Individually tweet which article you prefer and why to #mdia5003 Article 1: Writedowns in publishing push News to $1.5bn loss Article 2: Audit calls for cuts to public sector blowout Article 3: Asylum demands breaking navy fleet
- 11. Davidson, D and Bennet, M 2012, ' Writedowns in publishing push News to $1.5bn loss', The Australian, 10 August 2012, p21. Jacobson, S 2012, 'Transcoding the news: An investigation into multimedia journalism published on nytimes.com 2000-2008', New Media and Society, 0(0): 1-19. Newspapers and media of the future, Saturday Extra Radio National 2012, radio program, 2 June 2012. Nichols, S and Wade, M 2012, 'Audit calls for cuts to public sector blowout', The Sydney Morning Herald, 10 August 2012, p1. Paying for news: Media Watch 2012, television program, Australian Broadcasting Corporation, Sydney, 9 April. PricewaterhouseCoopers, 2009, 'Moving into multiple business models. Outlook for newspaper publishing in the digital age', accessed July 2, 2012, <http://www.pwc.com/gx/en/ entertainment-media/publications/outlook-newspaper- publishing-in-digital.jhtml>. Stewart, C 2012, 'Asylum demands breaking navy fleet', The Australian, 10 August 2012, p1. The New York Times' Tough Transition Beyond Print Media, July 2012, online video, accessed 10 August 2012, <http://www.youtube.com/watch?v=5c2z0X0AsAU>.