Online research and community research
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Research about mobile marketing in Brazil. Starting with desk research, community research and conclusions
Online research and community research
- 1. Group 5 Final Presentation project online research and community EMS - February 2013 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 2. Table of Content Setting the scene Concept Board Consumer Feedback Final Concept Board Personal Takeaways 123 West Main Street P: 555.123.4568 Q&A New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 3. Brazilians love to play! Anytime, anywhere, with everyone and in any social setting Current mobile market in Belgium and Online games are Europe definitely better because they are more Differences and similarities in Brasil practical Gaming is very popular, especially for Gen X and Y 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 4. Consumer Board We play games mobile, online and offline 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 5. Consumer Feedback BLAH Consumer Feedback 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 6. Q&A #1 How did you start playing something? Recommended by a friend, would you share a game yourself? Why/when would you recommend or share a game result to your friends? Friends = key person Facebook and YouTube most effective channels Quality, reliability, usability, service, confidence, full satisfaction, excellent manufacturing, fair price, innovative & durability are important drivers for gamification Combine online and offline game elements 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 7. Q&A #2 What kind of driving factors are important for you to start playing games? Fun Funny elements Call to action e.g. play and win are easier to remember Link between real and virtual 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 8. Q&A #3 Which branded games have you ever played? What were the most important elements of the games that made it that good or that bad? 50% played branded games Volkswagen Fox, Wall Mart & Todinho Most of the people I know like playing games Integration offline and virtual elements, good structure of the game & the game relevance Note: Brazilians love branded gamification when 123 West Main Street New York, NY 10001 | P: 555.123.4568 F: 555.123.4567 it| is not noticeable that it is an advertisement. www.carecounseling.com
- 9. What else did the consumer say?! 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 10. What else did the consumer say?! Using funny elements in a campaign is an excellent idea! There is a whole generation of Brazilians who love to play games a good way of connecting with the customers 123 West Main Street New York, NY 10001 | | great! It stays easily in peoples memories P: 555.123.4568 F: 555.123.4567 www.carecounseling.com
- 11. Final Concept Board 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 12. Personal Takeaways Understanding the consumer language A community is fun and human Getting more consumer insights Getting answers on questions you dont had Communication without disturbing Real-time feedback Gamification is a long-term story 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 13. Q&A time! 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com
- 14. Thank You Bart Van den Langenbergh Mieke Vandenholen Kathleen Mentrop Arno Deheegher Pieter De Moor Koen Cleymans Neslihan Erer 123 West Main Street P: 555.123.4568 New York, NY 10001 | F: 555.123.4567 | www.carecounseling.com