Online retailer Presentation
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The document provides tips and strategies for building a strong organic foundation for ecommerce growth through search engine optimization (SEO). It discusses the importance of on-site quality like optimized title tags and content; avoiding duplicate content; link building through appropriate strategies like press releases, directories, and broken link building; finding link opportunities through tools like Facebook Graph Search and competitive analysis; and using content creation tools to develop infographics, cartoons, and timelines. The overall message is that focusing on quality content, links, and avoiding issues can help lay the foundation for organic success.
Online retailer Presentation
- 1. Building a Stable Foundation for Organic Growth
- 2. The Foundation determines your Organic Future
- 3. The Foundation determines your Organic Future
- 4. Why should you Listen to Me? Charles Montgomery 10 Years SEO Experience 6 Years Experience in eCommerce SEO 2013: Launched a Startup that did $1mm in its 1st 10 months
- 5. Google: The Ultimate Land Developer Nearly 80% of the Search Market Increases search share every quarter No other search engine is poised to make a run at Google anytime soon
- 6. Google: The Ultimate Land Developer How does Google Work? Survey all the Websites created Use Machine Algorithms to determine relevancy, quality and trust Based on the algorithmic factors, sites are ranked in their SERPS
- 7. The Adwords Keyword Tool Great tool for PPC purposes, but lacks a lot of longtail keyword information Head Keywords vs. Long Tail Keywords Keyword Research Cross Body Bags High Search Volume Higher CPCs Less Likely to Convert Leads to Follow up Searches Brown Leather Cross Body Bag with Zipper Very Few Searches Lower CPCs Higher Conversions
- 8. SEMRUSH.COM Find Keywords of Competition Find Keywords by Phrase Find Keyword Ideas around Keywords for which you already rank Keyword Research
- 9. Competitor Analysis Keyword Research Find new keyword ideas Find new competitors Find profitable keywords Find keywords that are easy to rank
- 13. Heading Tags Onsite Quality: The Beginning, or the End Optimized H1 Tag>Page Title>Proper Semantic Structure>Quality Content>Proper Navigation>UX>Engaging Content>Fast Page Speed>Proper Canonical Elements>Optimized Crawling & Indexing Elements>Quality Backlinks>Social Shares = Highly Relevant Ranking Signal
- 14. Title Tag Dos and Donts Do Place the Main Keyword Phrase 1st ex. Red Leather Cross Body Bag | Style Capital Do use Promotional Text ex. Red Leather Cross Body Bag Free Shipping Do Not Copy Title Ex. The Title Tag should be unique. The Product Title (H1) should not have promotional text. Do Not exceed 80 Characters Onsite Quality: The Beginning, or the End
- 15. Onsite Quality: The Beginning, or the End
- 16. Erect the Walls of Proper Content Content should be unique Content should have proper Styling and Elements Content elements should share semantic relationships Content should NOT be stuffed with keywords Cracks in the Foundation Duplicate content will stop your site from reaching its true organic potential, and all efforts must be taken to ensure Google indexes little to no duplicate content Onsite Quality: The Beginning, or the End
- 17. Cracks in the Foundation Using manufacturer descriptions Syndicating content Sharing your content on other sites Cross Domain Duplicate Content
- 18. Cracks in the Foundation Site.com/blue-widget Site.com/category1/blue-widget Site.com/category2/blue-widget Site.com/category/widget?color=blue Site.com/category/widget?color=white Site.com/category/widget?color=red Sitewide Duplicate Content
- 19. Cracks in the Foundation One Canonical Site Structure WWW. Non-WWW. HTTP:// HTTPS:// /home /default.aspx /index.php
- 20. Cracks in the Foundation
- 21. Shut the Door on Google Set Domain Canonical using 301 Redirect Set page level Canonicals Canonical Tag Robots.txt Meta Robots Noindex Nofollow non-useful portions of your site Account Wishlist Search Checkout Pages Cross Domain Duplicate Content Hide pages from Google Cracks in the Foundation
- 22. Onsite Quality: The Beginning, or the End
- 23. Not all Links are Created Equally Links you Should have Links you Can have Links you Should NOT have Linkbuilding: Making Friends with the Neighbors
- 24. Linkbuilding: Making Friends with the Neighbors Blog Commenting Article Syndication Paid Links Forum Profiles Directory Spam Link Farms Forum Spamming Sitewide Footer Links Blog Networks Blog Commenting Article Syndication Paid Links Forum Profiles Directory Spam Link Farms Forum Spamming Sitewide Footer Links Blog Networks These arent the neighbors you want in your neighborhood
- 25. Business Directories Yahoo Business Directory DMOZ Niche Relevant or Industry Specific Directories Links You Should Have
- 26. Press Releases PRWeb PR Newswire Industry related Publications Press Release Warning Do not use Keyword rich anchor text and do not submit your press release to free submission sites. Links You Should Have
- 27. AirFilters.com Press Release Examples Links You Should Have Bad Press Release Example
- 29. Manufacturer Where to Buy Links
- 32. Beyond the Basics: Content Based Link Acquisition Hummingbird Update Content consumer versus the product consumer You must feed the Hummingbird to have an Organic Future Non-commercial Link Assets
- 34. Soovle.com
- 36. Competitive Research Look for Content Identifiers in Competitors' Site Navigation Content Identifiers: /blog /articles /news /resources /white-papers
- 37. Competitive Research Majestic SEO Find Competitors Top Pages Look for Top Pages that are Content based Know what people are linking to Know what people are sharing Know what people are interested in
Editor's Notes
- #4: There are fundamental foundational elements that must be adhered to; must be applied across any website in order for it to be successful in organic search results.
- #7: The following strategies are designed to appeal to the machines and algorithms to provide the data points of quality and relevance.
- #8: Anyone who has been using the google keyword tool for a while, knows there is fewer and fewer long tail keyword data available.
- #25: Types of popular backlinks. Mark each in red and talk about penguin