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Only in Seattle Initiative
Request For Proposals
October 14, 2015
Seattle Office of Economic Development
Why this model?
Empowering business owners to organize around a
common vision and attract investment to their district.
 Business and Retail Development
 Clean and Safe
 Streetscape and Appearance
 Marketing and Promotion
 Organizational Development
Clean and
Safe
Business
Development
Streetscape
and
Appearance
Marketing
and Events
Organizational
Development
Leadership Group
Businesses
Property Owners
Nonprofits
Residents
Step 1:
A district forms a leadership
group and structure
Step 2:
The group develops an action
plan with priorities in the five
core strategy areas.
Step 3: Start working
Only in Seattle provides a framework and funding that helps business district leaders
agree on a common vision and set priorities for their district.
2016 Only in Seattle Initiative Program Components
Tier I: Action Plan Grants for Organizing, Transforming or
Established Districts
Tier II: Business Improvement Area Support
Tier III: Racial Equity in Business Districts
Tier IV: Fa巽ade Improvements
Tier V: Enhance Cultural Place-making
Tier VI: City Infrastructure Improvements ($500,000 available)
Organizing District
Have a stakeholder group
Have a Vision
Developing a plan
$50,000 maximum
Transforming District
Have a structure
Implementing a plan
$200,000 maximum
Established District
Lead organization
Financially stable
Ongoing implementation
$50,000 maximum
Tier I: Action Plan Grants
Organizing Transforming Established
Business
Organization
 Stakeholder Group
 Action Plan
 Implementing plan
 Building org.
revenues
 Financially sustainable
Marketing &
Promotion
 1-2 events
Marketing Plan
 Signature event
 Active brand
 Strong online/web
Ongoing marketing &
events
Appearance
& Enviro.
 Design for physical
improvements
Implementing
improvements
 Visible design
elements
Business &
Retail Devel.
 Database of
businesses & properties
 Relationships with
businesses
Market analysis
 Business recruitment
plan
 Connect to TA
Clean & Safe
 Clean & safe issues
identified
 Implementing clean
& safe plan
 Scheduled cleaning
 Ongoing safety plan
Tier I: Action Plan Grants
Support Available to All Districts:
 Peer Networking
 Staff liaisons
 Business retention and
expansion
 Business advocacy
Committees for Each
Action Plan Element
Implements Action Plan
Develops/Oversees
Action Plan
Steering
Committee
Organization
1
Business &
Retail
Development
Marketing &
Promotion
Business
Organization
Organization
2
Appearance
& Pedestrian
Environment
Clean & Safe
Typical Implementation Structure
 Building a coalition of organizations and
community members to support economic
development.
 Creating a common agenda and taking
action.
 Funded through Only in Seattle and
Community Cornerstones
On Board
Othello
Only in Seattle CDBG $ &
Cornerstones $
24 Member
Coalition
City Staff - DPD,
DON, OED, OH
Marketing
and
Promotion
Business
Attraction &
Retention
Clean and
Safe
Real Estate
Development
District branding & Events
Business TA with language
support
Community engaged with
developers
Fa巽ade project & Clean ups
Whats New in 2016?
 City Infrastructure Improvement Projects
 Open to business districts with paid on-street parking OR have majority
low-moderate income residents and significant impacts from construction
 Cultural Place-making funding
 Business Districts can apply for technical assistance to organize a festive
gathering of business district leaders and artists/arts organizations/cultural
organizations to meet and explore possibilities for collaboration.
 Fa巽ade program
 $50,000 available to fund 1-3 projects
Go Grants
Sept Oct Nov Dec Jan
Nov. 3
Applications
due
Oct. 2
Request for
Applications
Released
Public Meetings
Oct. 7 & 14
November 13,
16, 17
Committee
Presentations
Dec/Jan
Investments
Decided and
Announced
Request for Application Timeline
Facebook.com/OnlyinSeattle
Twitter.com/@OnlySeattleGems
Contact us
Theresa Barreras, Business Districts Manager
Theresa.barreras@seattle.gov
206-684-4505
Heidi Hall, Business Districts Advocate
Heidi.hall@seattle.gov
206-733-9967
Mikel Davila, Business Districts Advocate
Mikel.davila@seattle.gov
206-386-9748
Bottomline.seattle.gov

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Only in seattle initiative - Request for Application Information Session October 14, 2015

  • 1. Only in Seattle Initiative Request For Proposals October 14, 2015 Seattle Office of Economic Development
  • 3. Empowering business owners to organize around a common vision and attract investment to their district. Business and Retail Development Clean and Safe Streetscape and Appearance Marketing and Promotion Organizational Development
  • 4. Clean and Safe Business Development Streetscape and Appearance Marketing and Events Organizational Development Leadership Group Businesses Property Owners Nonprofits Residents Step 1: A district forms a leadership group and structure Step 2: The group develops an action plan with priorities in the five core strategy areas. Step 3: Start working Only in Seattle provides a framework and funding that helps business district leaders agree on a common vision and set priorities for their district.
  • 5. 2016 Only in Seattle Initiative Program Components Tier I: Action Plan Grants for Organizing, Transforming or Established Districts Tier II: Business Improvement Area Support Tier III: Racial Equity in Business Districts Tier IV: Fa巽ade Improvements Tier V: Enhance Cultural Place-making Tier VI: City Infrastructure Improvements ($500,000 available)
  • 6. Organizing District Have a stakeholder group Have a Vision Developing a plan $50,000 maximum Transforming District Have a structure Implementing a plan $200,000 maximum Established District Lead organization Financially stable Ongoing implementation $50,000 maximum Tier I: Action Plan Grants
  • 7. Organizing Transforming Established Business Organization Stakeholder Group Action Plan Implementing plan Building org. revenues Financially sustainable Marketing & Promotion 1-2 events Marketing Plan Signature event Active brand Strong online/web Ongoing marketing & events Appearance & Enviro. Design for physical improvements Implementing improvements Visible design elements Business & Retail Devel. Database of businesses & properties Relationships with businesses Market analysis Business recruitment plan Connect to TA Clean & Safe Clean & safe issues identified Implementing clean & safe plan Scheduled cleaning Ongoing safety plan Tier I: Action Plan Grants
  • 8. Support Available to All Districts: Peer Networking Staff liaisons Business retention and expansion Business advocacy
  • 9. Committees for Each Action Plan Element Implements Action Plan Develops/Oversees Action Plan Steering Committee Organization 1 Business & Retail Development Marketing & Promotion Business Organization Organization 2 Appearance & Pedestrian Environment Clean & Safe Typical Implementation Structure
  • 10. Building a coalition of organizations and community members to support economic development. Creating a common agenda and taking action. Funded through Only in Seattle and Community Cornerstones On Board Othello Only in Seattle CDBG $ & Cornerstones $ 24 Member Coalition City Staff - DPD, DON, OED, OH Marketing and Promotion Business Attraction & Retention Clean and Safe Real Estate Development District branding & Events Business TA with language support Community engaged with developers Fa巽ade project & Clean ups
  • 11. Whats New in 2016? City Infrastructure Improvement Projects Open to business districts with paid on-street parking OR have majority low-moderate income residents and significant impacts from construction Cultural Place-making funding Business Districts can apply for technical assistance to organize a festive gathering of business district leaders and artists/arts organizations/cultural organizations to meet and explore possibilities for collaboration. Fa巽ade program $50,000 available to fund 1-3 projects
  • 13. Sept Oct Nov Dec Jan Nov. 3 Applications due Oct. 2 Request for Applications Released Public Meetings Oct. 7 & 14 November 13, 16, 17 Committee Presentations Dec/Jan Investments Decided and Announced Request for Application Timeline
  • 14. Facebook.com/OnlyinSeattle Twitter.com/@OnlySeattleGems Contact us Theresa Barreras, Business Districts Manager Theresa.barreras@seattle.gov 206-684-4505 Heidi Hall, Business Districts Advocate Heidi.hall@seattle.gov 206-733-9967 Mikel Davila, Business Districts Advocate Mikel.davila@seattle.gov 206-386-9748 Bottomline.seattle.gov