Pub
- 3. Examine and improve Sydneys transport experience Project brief improve experience.
- 5. We 鍖rst must de鍖ne the problem.
- 6. understand the user. We 鍖rst must
- 7. Then we can design a solution.
- 9. Learn
- 10. Observe
- 11. Immerse
- 12. Ask Its annoying that I need to get my Opal card out every time to tap on and o鍖! I never know when my free journeys begin Its strange that I cant top up at the station window I feel rushed tapping o鍖 so I dont see my balance
- 13. Its annoying that I need to get my Opal card out every time to tap on and o鍖! I sometimes forget my card!Im normally rushing to 鍖nd my card in my bag. Im always misplacing my card so then Im running late! Ive stuck my card to the back of my phone as Im usually holding that anyway. Ive tried to tap on with my credit card accidentally!
- 14. How might we
- 15. make tapping on & o鍖 more convenient for people who use Opal everyday? How might we
- 16. User Personas
- 17. Jodie I'm usually rushing to get myself organised, especially in the morning 27, Recruitment HIGH USER Bus Rose I like to know how much I'm spending so I can keep track of the family budget 48, Customer Service MON-FRI COMMUTER Train Jason My routine changes all the time. I want things to be fast and easy 37, Digital Marketing IRREGULAR USER Bus, Train & Light Rail
- 18. Market research & mood boards
- 19. Learn DesignTest
- 20. Design
- 21. An app for your phone
- 22. An app for your phone which allows Sydney commuters to tap on & o鍖 without needing to have the app open.
- 23. Core feature
- 24. Out-of-app functionality Customisable noti鍖cations Seamless tapping on/o鍖 Core feature
- 25. Other features
- 26. Check balance Top up View History Other features Track Journey Stop Reminder Share
- 27. Initial sketches
- 28. Iteration 1
- 29. Iteration 2
- 30. Iteration 3
- 31. Iteration 4
- 32. Iteration 4
- 33. Learn DesignTest
- 34. Test
- 36. Tap on
- 37. Tracker
- 38. Balance
- 39. Top up
- 40. History
- 41. Tracker
- 42. Stops - list
- 43. Stops - map
- 44. Stops - list
- 45. Stops - list
- 46. Stop reminder
- 47. Share
- 48. Text message
- 49. Con鍖rm sent
- 51. Stop alert
- 52. Tap o鍖
- 53. Im always on my phone so Id 鍖nd this very useful. The stop noti鍖cations really helpful. Its great that I dont have to go in the app to get my balance when I tap o鍖. Its very clear and simple. I would use this.
- 54. What next? Visual design Technical testing Beta release Analytics / testing
- 55. Thank you