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Open Data Biz Models - short!

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This document discusses four business models for open data: citizen funded, city funded, infrastructure service, and public open source service (POSS). The citizen funded model relies on marketing but does not require a sales team, while the city funded model requires a sales team to sell to municipalities. The infrastructure service model markets to developers without a sales team. The POSS model relies on citizen donations to collectively cover hosting costs, with no profit incentive to expand.

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Org hacks! Luke Closs @lukec http://luk.ec
Open Data Biz Model Ways to think about possible businesses that use open data. See also: Business Model Generation (Pro-tip: youre actually just building a company, the open data is just one of many inputs.)
Cost Value
4 Business Models
Citizen Funded Requires marketing strength Doesnt require a sales team Hard to market to target customers (Non-techie citizens) Few barriers to get started
City Funded eueu eueu Sell to municipal decision makers Requires sales team Typically looooong sloooow sale City handles marketing Administration features, cost reduction Cant be too cheap, or too expensive!
Infrastructure Service Market to developers, no sales team. Make it easy for hackers to use in their town. Create new innovations on the service Too niche?
Public Open Source Service (POSS)
POSS Idea by @Progrium - bit.ly/VJU1Mg Citizens collectively pitch in to cover costs Donations => Bank account => Hosting fees $$ / burn rate = months of service. No profit incentive to expand, enhance Good for small, very cheap services
Thank you! Tweet me: @lukec Email me: me@luk.ec

More Related Content

Open Data Biz Models - short!

  • 1. Org hacks! Luke Closs @lukec http://luk.ec
  • 2. Open Data Biz Model Ways to think about possible businesses that use open data. See also: Business Model Generation (Pro-tip: youre actually just building a company, the open data is just one of many inputs.)
  • 3. Cost Value
  • 5. Citizen Funded Requires marketing strength Doesnt require a sales team Hard to market to target customers (Non-techie citizens) Few barriers to get started
  • 6. City Funded eueu eueu Sell to municipal decision makers Requires sales team Typically looooong sloooow sale City handles marketing Administration features, cost reduction Cant be too cheap, or too expensive!
  • 7. Infrastructure Service Market to developers, no sales team. Make it easy for hackers to use in their town. Create new innovations on the service Too niche?
  • 8. Public Open Source Service (POSS)
  • 9. POSS Idea by @Progrium - bit.ly/VJU1Mg Citizens collectively pitch in to cover costs Donations => Bank account => Hosting fees $$ / burn rate = months of service. No profit incentive to expand, enhance Good for small, very cheap services
  • 10. Thank you! Tweet me: @lukec Email me: me@luk.ec