Open Ed 2013 presentation
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This document discusses building a successful business around open licensed software and content. It provides background on Instructure, an education technology company that produces the open source Canvas learning management system. The presenters then define what they mean by "open" in terms of openly licensed intellectual property like software and content. They discuss typical business opportunities around open source software and content like expertise, development, support, and integration solutions. The document concludes with lessons learned, such as defining your own success, getting involved in communities, pricing appropriately, reinvesting in communities, and considering sales/marketing and funding strategies.
Open Ed 2013 presentation
- 1. Can it be done? Building a Successful Business Around Open Licensed Software and Content Presenters: Brian Whitmer, co-founder and Chief Learning Officer, Instructure Mike Zackrison, Sr. Director, Partnerships, Instructure
- 2. A little about us.
- 3. About Instructure Cool Facts: - Founded in 2008 by Brian Whitmer and Devlin Daley - 500+ college, university and K-12 customers - 8+ million students & teachers - 250+ employees - Canvas is open source www.instructure.com www.canvas.net
- 4. About Us Brian Whitmer Co-founded Instructure Wrote lots of Canvas code Started Canvas open source and the community Mike Zackrison Commercialized uPortal through Luminis product line Former executive at Unicon and rSmart supporting uPortal, Sakai, and Kuali solutions Former lead product manager Kuali Student Partnered with lots of open companies
- 5. Our frame of reference.
- 6. What do we mean by open? Openly licensed IP Software* uPortal, Sakai, Kuali, Moodle, Dspace, Canvas, others mostly in HE Content Creative Commons OER Examples abound at this conference *Most of our experience is on the software side
- 8. Typical Business Opportunities Software Expertise Development Support Hosting Value-added UX, delivery models Solution integration Content Expertise Development Support Curation Assembly / mixing Discoverability / distribution Solution integration Augmentation
- 10. You get to define success.
- 11. Get involved. Play nice.
- 12. Ask a high enough price.
- 13. Reinvest in the community.
- 14. Sales and marketing matter.
- 17. Advice for the community Identify collaborative strategic partners Pick fewer of them Encourage them to participate in development process Support them with your dollars