際際滷

際際滷Share a Scribd company logo

Open house

?
?
William Stewart
William Stewart

Good marketing for real estate made simplez! Real estate, leaflet, marketing, strategic marketing, valuation, instruction, management, william stewart, billy stewart,

1 of 14
HOW TO DO IT EFFECTIVELY BY WILLIAM STEWART
An open house is a selected one hour time slot where buyers can be one of the first to view a property that is new to the market.
Apposed to the traditional open house the benefit of a one hour time slot is: ? Buyers can physically see and feel the high demand for the property. ? It creates the image of a busy ＾successful￣ agency, and a busy ＾offer now￣ market. ? Less inconvenience for the owner and more efficient use of time for you.
OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day.
LOCAL PROPERTY PAPER www.myagency.com MY AGENCY NAME HERE 0208 000 0000 OPEN HOUSE INVITATION Premier Road, London SATURDAY 08 JULY 2099 11am -12pm A luxurious two double bedroom / bathroom apartment within this exclusive modern sea side development. The immaculately presented apartment includes a large reception room with double doors onto a private balcony and a separate´ kitchen / breakfast room.
OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes.
Open house
OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes. ? Call and mail out to all registered buyers inviting them to the event.
Open house
OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes. ? Call and mail out to all registered buyers inviting them to the event. ? A ｀ranking¨ member of staff will host the event on the day.
Open house
The Aim ? To advertise to local SELLERS this additional ＾FREE￣ service you provide. ? For local sellers and buyers to register with your agency. ? To create a buzz and general market hype about the ｀new to market¨ property that will ultimately encourage offers. ? The open house allows you to make a quick review of the market price. If no offers come from an open house of 10 people or more then this is likely to be price related, so early price reduction should be recommended.
The Bigger Plan Open house is part of a four step direct marketing campaign that is focused on advertising your success on a focused geographical area. i.e. 1 mile around each property you market. 1. Open house # 500 leaflets 2. Sale agreed # 500 leaflets 3. Contracts exchanged # 500 leaflets 4. Record price achieved # 500 leaflets This maximises focus on marketing in areas you have business in and allows you to gain a foothold. Additionally you are managing your marketing costs by campaigning according to each property you have instructed. 1500/2000 leaflets in total from every fee gained from a sale. Which means sustainable sensible marketing.
THANK YOU Please feel free to get in touch, comment on my work or just to have a chat. You can find all my social network sites here: http://Xeeme.com/williamstewart delay By William Stewart

More Related Content

Open house

  • 1. HOW TO DO IT EFFECTIVELY BY WILLIAM STEWART
  • 2. An open house is a selected one hour time slot where buyers can be one of the first to view a property that is new to the market.
  • 3. Apposed to the traditional open house the benefit of a one hour time slot is: ? Buyers can physically see and feel the high demand for the property. ? It creates the image of a busy ＾successful￣ agency, and a busy ＾offer now￣ market. ? Less inconvenience for the owner and more efficient use of time for you.
  • 4. OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day.
  • 5. LOCAL PROPERTY PAPER www.myagency.com MY AGENCY NAME HERE 0208 000 0000 OPEN HOUSE INVITATION Premier Road, London SATURDAY 08 JULY 2099 11am -12pm A luxurious two double bedroom / bathroom apartment within this exclusive modern sea side development. The immaculately presented apartment includes a large reception room with double doors onto a private balcony and a separate´ kitchen / breakfast room.
  • 6. OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes.
  • 8. OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes. ? Call and mail out to all registered buyers inviting them to the event.
  • 10. OPEN HOUSE includes ? Publishing the event in local publications no more then two weeks before the due day. ? Printing and distributing a number# (e.g. 500) of official invites to the event to local homes. ? Call and mail out to all registered buyers inviting them to the event. ? A ｀ranking¨ member of staff will host the event on the day.
  • 12. The Aim ? To advertise to local SELLERS this additional ＾FREE￣ service you provide. ? For local sellers and buyers to register with your agency. ? To create a buzz and general market hype about the ｀new to market¨ property that will ultimately encourage offers. ? The open house allows you to make a quick review of the market price. If no offers come from an open house of 10 people or more then this is likely to be price related, so early price reduction should be recommended.
  • 13. The Bigger Plan Open house is part of a four step direct marketing campaign that is focused on advertising your success on a focused geographical area. i.e. 1 mile around each property you market. 1. Open house # 500 leaflets 2. Sale agreed # 500 leaflets 3. Contracts exchanged # 500 leaflets 4. Record price achieved # 500 leaflets This maximises focus on marketing in areas you have business in and allows you to gain a foothold. Additionally you are managing your marketing costs by campaigning according to each property you have instructed. 1500/2000 leaflets in total from every fee gained from a sale. Which means sustainable sensible marketing.
  • 14. THANK YOU Please feel free to get in touch, comment on my work or just to have a chat. You can find all my social network sites here: http://Xeeme.com/williamstewart delay By William Stewart