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OPEN MEDIA PORT // MULTI-SCREEN RICH MEDIA CREATIVE STUDIO
Copyright © 2013. OPEN Media Technologies. All rights reserved.

Open Media Technologies // Open Media Port
I founded Open Media Technologies with long time friend and collaborator
Joshua Rex (now Chief Digital Ofﬁcer at Mediacom Australia) in late 2008.
We coined the phrase “Quietly Redeﬁning Ad Space” as a mission
statement that underpinned our vision and everything we wanted online
display advertising to be – and set about transforming static display media
into engaging, contextual content channels.
We developed a number of products including the Intelligent Media "
Unit®, FlexyForm®, and AdBasket® which transformed online "
display creative and the expanded opportunities for advertisers.
Open Media Port was the manifestation of these projects into a "
self-service dashboard that allowed agencies and advertisers to"
build their own advanced content units. In addition, they could "
also ad serve them to publishers, both traditionally and "
programmatically, and track them either with our own software or through
third party vendors such as ADTECH, Google Dart or Sizmek.
Open Media Port // SaaS dashboard

Open Media Technologies // Open Media Port // User Flows - Logic

Open Media Technologies // Open Media Port // Wireframes
Open Dashboard - IMU Builder Wireframes
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1 Title Watch 2050
Energy Video
File energy-2050-v3
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2 Title Watch Climate
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VODAFONE MCLAREN MERCEDES // IMU

Vodafone McLaren Mercedes // F1 2008-12
This Is Open redeﬁned the standard of online display advertising by releasing an extremely
powerful product more akin to a microsite rather than a standard rich media ad.
The unit was completely dynamic and could be updated manually or automatically on-the-
ﬂy depending on what media partner was serving and in which territory. It also featured
program scheduling with global time zones to enable a change of behaviour "
linked to chronological preferences.
Intelligent Media Unit® & LiveInstance® online display platforms

Vodafone McLaren Mercedes // Player 2010-11
§  Following the success of a very simple video player POC delivered as a campaign in
2009, OMD International and Vodafone commissioned my company to create a
dynamic, ad-servable micro-site.
§  Key objectives:
–  Distribute all owned and 3rd party content via paid and owned media
–  Enable sharing via social networks
–  Enable UGC to be uploaded to the CMS via the unit and delivered back to audience through all
digital touch points
–  Measure the consumption of video content
–  Measure the the clicks on key interaction points
–  Measure sharing activity
Opportunity

§  A dynamic, ad-servable media unit built in Flash with ActionScript 3 based on a style
guide from 23Red.
§  The solution delivered a different content experience at a placement placement level –
before, during and after the race.
§  The unit was customisable by the user
§  The unit was capable of delivering and harvesting content managed from a powerful
CMS including:
–  Video (archived and live)
–  Photos
–  Live results & standings tables
–  Live news feeds
–  Live telemetry from the pit lane
–  UGC
Challenge

The results were quite possibly the best ever for for ad-
served unit in the history of online advertising."

§  An average interaction rate: 20%
§  An average interaction time of 34 minutes over
practice, qualifying and race sessions
§  In excess of 1,000,000 shares via all networks over 9
months
Results

> 2011-12

In 2011-12, Vodafone decided to hand the entire execution
of the campaign to This Is Open.
§  Objectives
–  The team desired a more sophisticated look and feel
with a more rationalised approach to branding and
design of the unit.
–  An international media plan demanded localisation for
the UI and also specialist content – on demand
–  GPS track position was a new feature and something
that was extremely important for the Vodafone sponsor
was keen to showcase as a reference to their consumer
and business service offerings
–  More integration with Facebook and Twitter
–  Sharing of individual content ﬁles outside the unit to help
drive trafﬁc to owned media
Brief

§  All UI elements including .SWF ﬁles, ActionScript and
graphic assets were updated dynamically so that
existing shared instances we updated on the ﬂy.
Solution

§  An average interaction rate: 25%.
§  An average interaction time of 34 minutes over
practice, qualifying and race sessions.
Results

JOHNNIE WALKER // KEEP WALKING BRAND AMBASSADOR CAMPAIGN

Diageo // Johnnie Walker // Walk With Giants
Our unique display advertising platform was used to execute a pan-European campaign to
help increase awareness of the famous whisky brand.
The campaign featured several Johnnie Walker brand ambassadors with inspirational
stories. Their journey’s to success were told through an inventory video, audio, pictorial
and editorial content supplied by BBH. The media was managed by "
Carat Global Management.
International, multilingual campaign using LiveInstance® IMU

§  The campaign was planned to run across several European territories using content that
was specifically produced for those territories in English, French, Flemish or German at
a very high standard by BBH. Diageo wanted sweat these content assets by distributing
them in a multi-purpose ad unit that could target content and deliver it’s translation
material effectively and efficiently with granular tracking of its consumption.
–  Distribute all content via an ad-servable, multi-purpose unit
–  Deliver translation material in an efficient manner
–  Measure the consumption of all content by territory and media partner placement
–  Measure the the clicks on key interaction points by territory and media partner placement
–  Measure all sharing activity by generation level
Opportunity

§  The content was only produced in the brand ambassador's native language and we
needed to ﬁnd a solution to deliver the content digitally and on-demand
§  The home screen was required to change layout and behaviour relating to a content
release schedule and its geo location
§  A live streaming Q&A session was planned from the McLaren Technology Centre in
Woking, which had to be ﬁlmed and broadcast across IP and delivered with live
translation material
§  MS including:
–  Live streamed video
–  Video
–  Audio
–  Photos
–  Social Feeds
–  Sharing
Challenge


§  An average interaction time: 34 seconds
§  Average video complete rate: 78%
§  !n excess of 100,000 shares to earned media
Results

NISSAN // LEAF // PAN EUROPEAN LAUNCH & GENEVA MOTOR SHOW UNVEILING

Nissan // European “Leaf” Launch
The Intelligent Media Unit® platform was selected to power the European launch of the
Nissan Leaf by OMD France.
The campaign was two-phase approach starting at the Geneva Motor Show, where the
European CEO of Nissan unveiled the new Leaf. This was followed up by the release"
of some fantastic, exclusive CGI ﬂy-throughs of the interior and features of"
new car and further supporting video, photo and social content.
Launch of the new Nissan Leaf across six EU territories

The Nissan Leaf was designed to be the most efﬁcient and futuristic consumer electric
vehicle on the market. Nissan wanted to target prospects who were cared about the
environment but were not overly concerned about the price! The campaign was planned in
several territories across Europe to increase aware awareness of the product and the new
direction Nissan was taking as a manufacturer of ecologically-sound vehicles.
Opportunity

–  Video
–  Audio
–  Photos
–  Social Feeds
–  Sharing
Challenge


Results

KIA // CEE’D & CEE’D SPORTSWAGON

KIA // cee’d & cee’d SportsWagon
The Intelligent Media Unit® platform was selected to power the European launch of the
Nissan Leaf by OMD France.
The campaign was two-phase approach starting at the Geneva Motor Show, where the
European CEO of Nissan unveiled the new Leaf. This was followed up by the release"
of some fantastic, exclusive CGI ﬂy-throughs of the interior and features of"
new car and further supporting video, photo and social content.
Launch of the cee’d models across several EU territories

§  One
Opportunity

–  Video
–  Audio
–  Photos
–  Social Feeds
–  Sharing
Challenge


Results

B&Q / SPRING-SUMMER 2015 // ADBASKET UNITS

B&Q / Shoppable Video Campaign
This Is Open developed the ﬁrst device-agnostic shoppable, video ad unit featuring a
virtual shopping basket integrated directly with the major e-commerce platforms.
The unit is part of a larger platform which transforms online advertising space into
virtual shopping channels featuring virtual shopping baskets which can be "
retargeted to users in a useful way.
The unique middleware scrapes product inventory from the "
advertisers e-commerce platform including image, price, "
sizes, colours and even stock levels and displays it inside"
the unit.
The unit was developed in HTML5 and "
JavaScript so that it would render in "
any browser running on any device.
Adbasket® e-commerce enabled video ad format

Development of AdBasket® / Video Advertising with Virtual Shopping Basket / Responding to 300x250
§  In 2013, in response to the demand from brands to
sell more product from their own digital properties,
Miomni Media developed a new video advertising
platform that could pull in products from an
advertisers sales inventory – directly from the e-
commerce platform.
§  The unit needed to be device agnostic so that it could
play video and display ecommerce feeds on tablet
products such as iPad.
§  The product needed to be ﬂexible so that it could
respond to any type of rich media ad space inventory
on-the-ﬂy.
Opportunity

§  To produce the POC, we partnered with Oracle to integrate with
their ATG application, which is the World’s leading e-commerce
software.
§  Built within a JavaScript framework, using responsive design
principles, a single creative unit can be delivered to any ad
format, on any device, across any screen
§  Product images and their associated meta data are complied into
adaptive, video advertising units.
§  During video playback, products appear contextually and are
assigned a call to action, such as share, comment, add to
favourites or add to basket.
Challenge

§  The product is current
under evaluation directly
with several national and
global brands:
–  Burberry
–  Nike
–  Quiksilver
–  B&Q
–  Game
Results

ROLEX // WIMBLEDON // FLEXYFORM & LIVEINSTANCE

Rolex / Wimbledon 2015 Scoreboards & HD Video Player
Rolex are a particularly discerning client who want only the best companies and
technology to work on and feature in their advertising activity. More often than not
these partnerships produce media ﬁrsts – this is no exception.
During the Spring of 2014 were asked buy Rolex & Mindshare Luxury to join their
tech provider roster and provide a POC to demonstrate how we would be "
able to deliver live content scores and HD video content inside ﬂexible "
online advertising formats a full year ahead of the tournament.
In Paris, we presented our FlexyForm and LiveInstance"
technology to a wowed audience.
FlexyForm® responsive ad platform & LiveInstance®

Phase 1 / OmniFrame® / HD Video Content & Live Timepieces / Responding to 300x250 Inventory
Pre-programmed content
schedule one model
HD video showcasing the quality
of the craftsmanship
Sharing options to all relevant
social networks
§  Purchasing much cheaper, widely available 300x250
inventory will keeps the cost to a minimum
§  The content is pre-programmed inside the CMS
Home page is dynamically
changed to display new content
HTML5 & JavaScript mini App
Call to action to keep ad
displaying in on exchange
Notes:


Phase 2 / LiveInstance® & FlexyForm® / Live Scores / Responding to 300x250 Inventory
Selected match: Latest score Home screen: Match selector Opt-in retargeting cookie
§  The user is presented with a live
update of the selected match.
§  The user can present the unit full
screen a any time to reveal
extended stats and data.
§  On ﬁrst mouse-over, the user is
presented with call-to-action to
decide whether or not they would
like to be retargeted with the
match on other web sites they
visit that fall in the exchange.
§  As soon as the match is over the
retargeting cookie is annulled.
§  Throughout the day a selection
matches are displayed inside the
ad unit.
§  The user can scroll up and down
to choose which match they
would like a live update on.
§  Other content and functionality are
readily available.

§  When the unit is called into 300x250 inventory, only
the vital data and stats are displayed
Notes:

Selected match: Live score & match stats
Home screen: Match selector with live scores
The increased width available at the 970 pixels reveals extra data
including:
§  Match selector
–  Live game scores in all sets
–  Live points scores in current game
§  Selected Match
–  First serve %
–  Aces
–  Double Faults
–  Unforced Errors
–  Winners
–  Ratio of Break Point Converted
–  Total Points Won
Notes:

Opt-In Retargeting
Selected match: Live score & match stats
The increased width available at the 970 pixels reveals extra data
including:
–  Aces
–  Winners
Notes:

The increased height available of 600 pixels reveals extra
data including:
–  Aces
–  Winners
Home Screen:
Match selector
Selected Match:
Live score & stats
Opt-In Retargeting
Cookie dropped on user action
Notes:

Phase 2 / LiveInstance® & FlexyForm® / Live Scores / Responding to iPad Full Page Inventory
The increased width available of up to 1028 pixels in
landscape orientation reveals extra data including:
–  Aces
–  Winners
Home Screen:
Match selector
Selected Match:
Live score & stats
Opt-In Retargeting:
Cookie dropped on user action
Notes:

BOYD GAMING // SPORTS BOOK / iOS7 APP

Boyd Gaming // B-Connected Sports
Miomni took the best functionality of the Android "
app built earlier in 2013 and developed an elegant"
native iOS7 app which is both intuitive and fast.
We worked to a ridiculously tight deadline of 4 weeks"
including UX ﬂows, UI design, front end coding and back "
end middleware integrations with the legacy Boyd Gaming "
gambling engine.
We overcame the key technical hurdle of precise geo-triangulation to"
pinpoint a user’s global positioning by integrating Miomni’s unique GPS"
technology. Determining accuracy to within 1 inch was an absolutely critical factor "
in avoiding class action law suits if a punter was able to post a bet outside the state line "
of Nevada.
In order to streamline the the design process, we produced mock ups in Balsamiq with
native libraries and created symbol libraries in Illustrator to produce the UI designs and
graphic assets at both “X” and “2X” sizes for standard and retina displays.
iOS7 App / Field trials Nevada, USA

It’s not always possible, but sketching out large format
user ﬂows in close proximity to agile/scrum workshops
is extremely beneﬁcial. It unites the team in
collaboration and contribution.
Putting pen to paper and making physical marks has a
special connection to the human spirit. It helps us to
really connect and visualise things that are real. If space
allows, I will push to make this technique standard
practice.
Digitising user journeys are necessity sometimes, but if
you can remove steps to get into rapid prototyping
phases quicker then the opportunity should be taken
with both hands.
Large Format User Flows

My tool of choice is Balsamiq Mock-Ups. I prefer it’s
sketch-style output, which concentrates the team on
user journeys and functionality rather than execution. I
work rapidly with Balsamiq producing either ﬂat or fully
linked-up interactive mock ups.
Considering the timeline we had for Boyd, these had to
be completed within 2 days in order to hit the deadline
for functionality and design and get it approved in the
US. Fortunately, there were only minor alterations and
amendments thanks to a fantastic team effort across
the design, development, research and project
management teams.
I enjoy using other tools such as Axure and even
Illustrator to create interaction documents. I am an
Adobe Partner so I am expert in most of the CC
products including Dreamweaver.
Wire-frames / Mock-ups / Prototyping

I believe impressing the client with extremely realistic
visuals and even interactive versions is essential. It also
helps to focus my on the an expected quality of
deliverables that is appreciated by all stakeholders and
coveted by prospective clients and competitors.
I use a combination of Illustrator CC using symbol
portable libraries for workﬂow streamlining and
Photoshop CC for ﬁnal presentation artwork.
I have used Adobe products at expert level for nearly
20 years including both the above essentials plus Flash
Dreamweaver, InDesign and many more besides.
My favourite new tool for creating really quick, quality
mock-ups is Marvel. It will be on my essential tool list
for a long time.
Visual Design / Graphics

View Bet Slip // Teaser // �ݺ�ߣr // Choose Teaser Type

View Bet Slip // Teaser // �ݺ�ߣr // Choose & Place Bets

THE TRAVEL APP // CONNECTED TV, DESKTOP & TABLET WEB APP

The Travel App / Connected TV, Tablet & Desktop
The Travel App uses Miomni Platform to offer its package holidays to audiences
across Connected TV, Tablet and Desktop.
I developed a very simple user experience that included access to HD Videos and
photos as well as all the inventory copy and multi-territory prices for partners.
I also designed a UI that responded to and screen size or device irrespective "
of whether the user was accessing the content on an iPad, "
Mac Book Air, or a Samsung 8000 Smart TV.
Multi-screen package holiday sales platform

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