際際滷

際際滷Share a Scribd company logo
OPEN SOURCE:
  A FREE FOR ALL
        Tracey Halvorsen
@traceyhalvorsen / #RefreshBmore
I dreamt about using
I began my journey as a
                            creativity to solve other
鍖ne artist, speci鍖cally a
                            peoples companys
PAINTER.                    PROBLEMS.

                                          #RefreshBmore
#RefreshBmore
#RefreshBmore
#RefreshBmore
D.I.Y.
         #RefreshBmore
#RefreshBmore
RAINMAN (Remote Automated INformation MANager)
                                                 #RefreshBmore
MONKEY WORK   #RefreshBmore
$$$ < Happiness


                  #RefreshBmore
The amazing
generosity and
genius of

JOSHUA
DAVIS
                 #RefreshBmore
The amazing story
of the success of

JELL-O

                    #RefreshBmore
What is so important about
the concept of FREE?

OPEN SOURCE IS A
RESULT OF BITS
                             #RefreshBmore
TOOLS
                                           EVERYWHERE
                                           Everyone and their cousin is
                                                a web developer.




THE LONG
TAIL EFFECT


              LIMITED ACCESS                                              DEFINE QUALITY
               Enterprise systems with                                      The questions begin to
              high costs to purchase and                                   change when you have a
                      maintain.                                            huge variety of free tools.
Everyone is a
PHOTOGRAPHER, ARTIST,
JOURNALIST, CONSUMER
TESTER, ADVOCATE, FAN,
USER, INDIVIDUAL.

                    #RefreshBmore
BARRIERS TO ENTRY.


                #RefreshBmore
$0.15                      $0.01
 Predictably Irrational vs. Free
                                   #RefreshBmore
.01
$0.14                      $0.00
 Predictably Irrational vs. Free
                                   #RefreshBmore
 INFORMATION
 WANTS TO BE FREE.
 - Stewart Brand



                     #RefreshBmore
 THERES AN APP
 FOR THAT


                   #RefreshBmore
JAMBALAYA
            #RefreshBmore
JAMBALAYA
            #RefreshBmore
$$$   Downloads

100


 75


 50


 25


  0
 $2.99   $1.99         FREE   $.99 In-App   2012    2013




         JAMBALAYA                                 #RefreshBmore
UNLIMITED TIME                                                 UNLIMITED $$$
           Access to free software and                                       Larger organizations with
             open source encourages                                       budgets will pay expert groups

THE         young developers to learn
                  the platform.
                                                                          to do the heavy lifting for them.



FREEMIUM
FACTOR

                                         MIDDLE GROUND
                                          Developers spread the word,
                                         encourage adoption, contribute
                                           to community and consider
                                          paying for (and selling) mid-
                                                 price modules.
Meanwhile, everyone and their
mother starts asking for an open
source CMS solution.

WHY?

                                   #RefreshBmore
Clients have been   Clients have heard about
burned by an        open source and have seen
ENTERPRISE          WHITEHOUSE
SOLUTION.           .GOV
                                  #RefreshBmore
ASTEROID   COMMUNITY

                #RefreshBmore
MAKE MY
CONTENT
BETTER.

          #RefreshBmore
 CMS IS THE
  ENTERPRISE SOFTWARE
  THAT UX FORGOT.
 - Karen McGrane


                   #RefreshBmore
M I SS I N G

HIERARCHY OF NEEDS
The foundation of our interfaces should be
                                                  PLEASURABLE
functional, reliable, and usable, but the piece
we often overlook is the pleasure.
                                                    USABLE
Aarron Walter, Carsoni鍖ed

                                                    RELIABLE

                                                  FUNCTIONAL




                                                                #RefreshBmore
!



CONTENT      CONTENT
STRATEGY   MANAGEMENT
                #RefreshBmore
Documentation
Testing
                Who
Support
                What
Examples
                How
Access
                Why
Communication
                When
Sharing
Process


QUALITY         COMMUNITY
                       #RefreshBmore
65%                     95%
Percentage of clients   Percentage of clients
who said yes to         who said yes to
BigTree CMS             BigTree CMS
2005 - 2012             2012 - 2013

                                      #RefreshBmore
We were invited to a       We shared all our
unique conference called   secrets with our
SHOP TALK.                 COMPETITORS.

                                         #RefreshBmore
Community vs.
Competition
By promoting each other and celebrating
our community and our e鍖orts, we increase
the visibility for ourselves and our city,
which is a good thing for everyone.

                                             #RefreshBmore
BALTIMORE


            #RefreshBmore
 He who receives an idea from me,
 receives instruction himself without
 lessening mine.
  - Thomas Je鍖erson


                               #RefreshBmore
BEER and CODE!
Fastspot will host a Happy Hour, 2 weeks from
tonight, on Thursday, January 31st from 5-7
p.m. at our o鍖ce.

Come enjoy our bar (the 404) and chat with our
BigTree team! We will have computers set up
so you can get your hands dirty!

                                         #RefreshBmore
Bj旦rn Andersson, from The                                      Sergi Delgado, from The Noun
Luis Prado, from The Noun Project                                         From The Noun Project                                        Praystation.com by Joshua Davis
                                      Noun Project                                                   Project




  Free: The Future of a Radical          From The Noun Project           Sergey Shmidt, from
                                                                                                                                        Romeo Barreto, from The Noun
  Price - Chris Anderson                                                 The Noun Project           Nate Eul, from The Noun Project    Project




 Alexandre Warnia de Zarzecki,
 from The Noun Project              The Long Tail - Chris Anderson   Shark designed by Okan Benn   http://en.wikipedia.org/wiki/
                                                                       from The Noun Project         Jell-O                                 The People @ Fastspot



                                         CREDITS, INSPIRATIONS & ATTRIBUTES                                                            #RefreshBmore
THANKS!
 Now lets talk.



                   #RefreshBmore

More Related Content

Open Source: A Free For All

  • 1. OPEN SOURCE: A FREE FOR ALL Tracey Halvorsen @traceyhalvorsen / #RefreshBmore
  • 2. I dreamt about using I began my journey as a creativity to solve other 鍖ne artist, speci鍖cally a peoples companys PAINTER. PROBLEMS. #RefreshBmore
  • 6. D.I.Y. #RefreshBmore
  • 8. RAINMAN (Remote Automated INformation MANager) #RefreshBmore
  • 9. MONKEY WORK #RefreshBmore
  • 10. $$$ < Happiness #RefreshBmore
  • 11. The amazing generosity and genius of JOSHUA DAVIS #RefreshBmore
  • 12. The amazing story of the success of JELL-O #RefreshBmore
  • 13. What is so important about the concept of FREE? OPEN SOURCE IS A RESULT OF BITS #RefreshBmore
  • 14. TOOLS EVERYWHERE Everyone and their cousin is a web developer. THE LONG TAIL EFFECT LIMITED ACCESS DEFINE QUALITY Enterprise systems with The questions begin to high costs to purchase and change when you have a maintain. huge variety of free tools.
  • 15. Everyone is a PHOTOGRAPHER, ARTIST, JOURNALIST, CONSUMER TESTER, ADVOCATE, FAN, USER, INDIVIDUAL. #RefreshBmore
  • 16. BARRIERS TO ENTRY. #RefreshBmore
  • 17. $0.15 $0.01 Predictably Irrational vs. Free #RefreshBmore
  • 18. .01 $0.14 $0.00 Predictably Irrational vs. Free #RefreshBmore
  • 19. INFORMATION WANTS TO BE FREE. - Stewart Brand #RefreshBmore
  • 20. THERES AN APP FOR THAT #RefreshBmore
  • 21. JAMBALAYA #RefreshBmore
  • 22. JAMBALAYA #RefreshBmore
  • 23. $$$ Downloads 100 75 50 25 0 $2.99 $1.99 FREE $.99 In-App 2012 2013 JAMBALAYA #RefreshBmore
  • 24. UNLIMITED TIME UNLIMITED $$$ Access to free software and Larger organizations with open source encourages budgets will pay expert groups THE young developers to learn the platform. to do the heavy lifting for them. FREEMIUM FACTOR MIDDLE GROUND Developers spread the word, encourage adoption, contribute to community and consider paying for (and selling) mid- price modules.
  • 25. Meanwhile, everyone and their mother starts asking for an open source CMS solution. WHY? #RefreshBmore
  • 26. Clients have been Clients have heard about burned by an open source and have seen ENTERPRISE WHITEHOUSE SOLUTION. .GOV #RefreshBmore
  • 27. ASTEROID COMMUNITY #RefreshBmore
  • 28. MAKE MY CONTENT BETTER. #RefreshBmore
  • 29. CMS IS THE ENTERPRISE SOFTWARE THAT UX FORGOT. - Karen McGrane #RefreshBmore
  • 30. M I SS I N G HIERARCHY OF NEEDS The foundation of our interfaces should be PLEASURABLE functional, reliable, and usable, but the piece we often overlook is the pleasure. USABLE Aarron Walter, Carsoni鍖ed RELIABLE FUNCTIONAL #RefreshBmore
  • 31. ! CONTENT CONTENT STRATEGY MANAGEMENT #RefreshBmore
  • 32. Documentation Testing Who Support What Examples How Access Why Communication When Sharing Process QUALITY COMMUNITY #RefreshBmore
  • 33. 65% 95% Percentage of clients Percentage of clients who said yes to who said yes to BigTree CMS BigTree CMS 2005 - 2012 2012 - 2013 #RefreshBmore
  • 34. We were invited to a We shared all our unique conference called secrets with our SHOP TALK. COMPETITORS. #RefreshBmore
  • 35. Community vs. Competition By promoting each other and celebrating our community and our e鍖orts, we increase the visibility for ourselves and our city, which is a good thing for everyone. #RefreshBmore
  • 36. BALTIMORE #RefreshBmore
  • 37. He who receives an idea from me, receives instruction himself without lessening mine. - Thomas Je鍖erson #RefreshBmore
  • 38. BEER and CODE! Fastspot will host a Happy Hour, 2 weeks from tonight, on Thursday, January 31st from 5-7 p.m. at our o鍖ce. Come enjoy our bar (the 404) and chat with our BigTree team! We will have computers set up so you can get your hands dirty! #RefreshBmore
  • 39. Bj旦rn Andersson, from The Sergi Delgado, from The Noun Luis Prado, from The Noun Project From The Noun Project Praystation.com by Joshua Davis Noun Project Project Free: The Future of a Radical From The Noun Project Sergey Shmidt, from Romeo Barreto, from The Noun Price - Chris Anderson The Noun Project Nate Eul, from The Noun Project Project Alexandre Warnia de Zarzecki, from The Noun Project The Long Tail - Chris Anderson Shark designed by Okan Benn http://en.wikipedia.org/wiki/ from The Noun Project Jell-O The People @ Fastspot CREDITS, INSPIRATIONS & ATTRIBUTES #RefreshBmore
  • 40. THANKS! Now lets talk. #RefreshBmore