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University of Manchester trip to Malta



       Zak Borg
      MARSSA project Lead
     Zak.borg@marsec-xl.org
The business of
 Open Source
   software
MARSEC12-819 MARSEC-XL Foundation
What do we mean by open source?
Describes practices in production and
development that promote access to the end
        product's source materials
The leaders driving open source
Open Source business models
Why use open source ?
Open Source business models
Open Source business models
The Pizza model
Too often, businesses need to develop software with the same "ingredients"
as everyone else, and this offers no competitive advantage. If everyone wants
the same pizza, why not share the cost?
Projected cost to come up with
        another Linux


   8 Billion
In the late '90s, Microsoft secretly
developed its own version of Linux,
 but shelved it after quality control
researchers deemed it "too stable

Instead spent 421 to fight Linux !!
Collaboration is the key to success!
Community driven development
People from different walks of live all
   working together on the same
            challenge.

A community of developers, designers
 all dedicating their free time to the
      development of the project

 Thousands of testers & developers
Innovative business models
Open Source business models
Open Source business models
Weve got a shot at really pulling together to
turn upside down the way we approach the
challenges we are facing in the world and look
at them in a brand new entrepreneurial way.
Open source business models
Open Source business models
Flip side business models
 Per-unit royalties

 NREs (non-recurring engineering fees) for integration & production

 Subscriptions for product updates & support

   Certification and compliance testing fees

 Hardware sales

   Insurance for product liability and indemnification

   Sharing development costs

 Dual licensing
Open Source business models
Apple Inc. offers Darwin for free, while selling Mac OS X.


MySQL is offered for free, but with the enterprise version includes support
and additional features.


Oracle - Virtual Box is free and open-source to anyone, but the VirtualBox
extension pack can only be used for free at home, therefore requiring
payment for business


Sun Microsystems offer OpenOffice.org for free, while selling Star Office.
Open Source business models
Use open source technologies and
   have   zero start up costs
Open source projects
= An innovation hotspot for all marine
software systems. MARSEC-XL serves as a
neutral ground where internationally
leading brands, start-up companies and
academic institutions work
collaboratively.
MARine Systems Software Architecture
         www.marssa.org
Opening what is closed
The first open source project in the
           marine industry
Instead of competing on the platform, MARSSA
    enables companies around the globe to
         compete on the innovations.

               Music      Route planner
                       Navigation
       Infotainment

     Sensor data          Motors


      MARSSA
The fast path
January 2010  Concept launched
February 2011  Work started on Reference Architecture & MARSSA footprint
March 2011  MARSSA Officially launched
April 2011  MARSSA concept presented at LinuxCon in San Francisco
May 2011  MARSSA invited by Intel to show case in San Francisco
August 2011  MARSSA Demonstrator launched
September 2011  MARSSA Reference architecture V1 released.
October 2011  Isle Of Open Source, First MARSSA conference.
November 2011  120 active members!.
2012  MARSSA FP7 project
Open Source business models
Open Source business models
Open Source business models
 200
For hardware &
software




  150
 For installing
 software
We all interact with Open Source
            Software
Open Source business models
Open Source business models
Open Source business models

More Related Content

Open Source business models

  • 1. University of Manchester trip to Malta Zak Borg MARSSA project Lead Zak.borg@marsec-xl.org
  • 2. The business of Open Source software MARSEC12-819 MARSEC-XL Foundation
  • 3. What do we mean by open source?
  • 4. Describes practices in production and development that promote access to the end product's source materials
  • 5. The leaders driving open source
  • 7. Why use open source ?
  • 10. The Pizza model Too often, businesses need to develop software with the same "ingredients" as everyone else, and this offers no competitive advantage. If everyone wants the same pizza, why not share the cost?
  • 11. Projected cost to come up with another Linux 8 Billion
  • 12. In the late '90s, Microsoft secretly developed its own version of Linux, but shelved it after quality control researchers deemed it "too stable Instead spent 421 to fight Linux !!
  • 13. Collaboration is the key to success!
  • 15. People from different walks of live all working together on the same challenge. A community of developers, designers all dedicating their free time to the development of the project Thousands of testers & developers
  • 19. Weve got a shot at really pulling together to turn upside down the way we approach the challenges we are facing in the world and look at them in a brand new entrepreneurial way.
  • 23. Per-unit royalties NREs (non-recurring engineering fees) for integration & production Subscriptions for product updates & support Certification and compliance testing fees Hardware sales Insurance for product liability and indemnification Sharing development costs Dual licensing
  • 25. Apple Inc. offers Darwin for free, while selling Mac OS X. MySQL is offered for free, but with the enterprise version includes support and additional features. Oracle - Virtual Box is free and open-source to anyone, but the VirtualBox extension pack can only be used for free at home, therefore requiring payment for business Sun Microsystems offer OpenOffice.org for free, while selling Star Office.
  • 27. Use open source technologies and have zero start up costs
  • 29. = An innovation hotspot for all marine software systems. MARSEC-XL serves as a neutral ground where internationally leading brands, start-up companies and academic institutions work collaboratively.
  • 30. MARine Systems Software Architecture www.marssa.org
  • 31. Opening what is closed The first open source project in the marine industry
  • 32. Instead of competing on the platform, MARSSA enables companies around the globe to compete on the innovations. Music Route planner Navigation Infotainment Sensor data Motors MARSSA
  • 33. The fast path January 2010 Concept launched February 2011 Work started on Reference Architecture & MARSSA footprint March 2011 MARSSA Officially launched April 2011 MARSSA concept presented at LinuxCon in San Francisco May 2011 MARSSA invited by Intel to show case in San Francisco August 2011 MARSSA Demonstrator launched September 2011 MARSSA Reference architecture V1 released. October 2011 Isle Of Open Source, First MARSSA conference. November 2011 120 active members!. 2012 MARSSA FP7 project
  • 37. 200 For hardware & software 150 For installing software
  • 38. We all interact with Open Source Software