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Speaking to People: The Strategist’s Secret Weapon

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Open Strategy
Open Strategy

'My secret weapon for developing and selling a strategic narrative' by Loz Horner at Lucky Generals. 1/3 of the second 'School of Planning' event on Strategic Narrative.

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Speaking to People: The Strategist’s Secret Weapon
MY SECRET WEAPON FOR DEVELOPING AND SELLING A STRATEGIC NARRATIVE
TALKING TO PEOPLE ABOUT STUFF
REASONS FOR NOT DOING IT NOT ENOUGH MONEY NOT ENOUGH TIME SOMEONE ELSE’S JOB
START WITH WHO YOU KNOW
Speaking to People: The Strategist’s Secret Weapon
1 X 815 X 100 = 81,500
If my office was on fire, I’d save the Pencils first
Speaking to People: The Strategist’s Secret Weapon
GET THE CLIENT TO HOOK YOU UP
Speaking to People: The Strategist’s Secret Weapon
Speaking to People: The Strategist’s Secret Weapon
OFFER TO ORGANISE THE PITCH RESEARCH
0207 431 4366
Speaking to People: The Strategist’s Secret Weapon
LEARN HOW TO TALK LIKE HODOR
‘Uh huh’ ‘Really?’ ‘Go on’ ‘And…’ ‘Tell me more about that’
START MAKING FILMS (OR BOOKS, OR RADIO DOCUMENTARIES…)
Speaking to People: The Strategist’s Secret Weapon
Speaking to People: The Strategist’s Secret Weapon
AND IF YOU REALLY WANT TO SELL YOUR NARRATIVE, SEE IF YOU CAN GET A HUNDRED PEOPLE TO ENDORSE IT
Which do you think you’d find more convincing? The advice of this expert? The overall opinion of the public?
Speaking to People: The Strategist’s Secret Weapon
THANK YOU. WE SALUTE YOU.

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Speaking to People: The Strategist’s Secret Weapon