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Transcript: The Democratization of Video: Everyone Can Have A Voice

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Nicole McCleaf
Nicole McCleaf

The document discusses the open video movement, which aims to promote free expression and innovation in online video by making basic video technologies open source and royalty-free. It aims to give everyone a voice to tell stories and share content freely without barriers by advocating for open standards, licensing, and accessibility of video creation, editing and sharing tools. The open video ecosystem follows principles of being more decentralized, diverse, and democratic to make video as accessible as text and images are today on the internet.

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the democratization of video: everyone can have a voice 1. OPEN VIDEO is about giving everyone a voice to tell stories, persuade, & reveal. To create, manipulate, & share video without barriers. We all have the power to reach the masses & the freedom to produce. 2. Open Video is a movement to promote free expression & innovation in online video, while encouraging sharing & a participatory culture. Basic technologies for transmission of video must be open source & available to use on a royalty-free basis. 3. We all deserve freedom of expression & freedom from censorship. Open video requires legal & business structures to support the ability of large numbers of individuals to use video in many ways. OPEN VIDEO must be part of the OPEN WEB. 4. Broadcast used to only refer to radio or TV, however now everyone has the opportunity to create, produce, & broadcast media on the internet, with the proper tools & accessibility. The TV broadcast model is dying & we are moving to an online, on-demand model. 5. Video is becoming a primary tool for self-expression. Video cameras, like a Flip or cellphone, & desktop editing software, like Cinelerra or Open Movie Editor, are now cheap & ubiquitous. Casual computer users to speak to a mass audience. 6. The Principles for an Open Video Ecosystem are a technical road map for a more decentralized, diverse, competitive, accessible, interoperable, & innovative future of video. A more democratic use of video will make it comparable to text & images today. 7. Video creation, editing, & playback tools should be accessible, as well as royalty free formats & codecs. Software platforms should support open standards & licenses, while video content must be available without technological barriers & allow for self-distribution. 8. Open video has some specific issues including: fair use, licensing, device freedom, broadband & educational access, HTML5, net neutrality, privacy, & universal accessibility.
9. Creative Commons is a nonprofit corporation dedicated to making it easier for people to share, remix, & reuse the work of others. They provide creators with a simple, standardized way to grant copyright permissions to their creative works. 10. Last month Vimeo announced support for Creative Commons licensing. YouTube will soon follow by rolling out a program with several University partners. And Wikipedia now encourages the upload of user generated videos under the Creative Commons Share Alike license. 11. Most videos on the web are delivered using Flash & H264, proprietary technologies. HTML5 allows for the writing of advanced web apps, including video, but its apps are woven into the fabric of the web, unlike most Flash apps. 12. In May, Google, Mozilla, & Opera announced a new open video format, WebM. Google is freely licensing their VP8 compression technology. With the introduction of a freely licensed, high quality codec, Google may help to advance HTML5 adoption. 13. Apple supports H264 in Safari & on all of its devices. Its one of the technical reasons Steve Jobs cites for why there is less need to support Flash. H264 is owned by the MPEG-LA consortium; of which Apple & Microsoft are patent holders. 14. Microsofts IE9 will support playback of H264 video. It will also support WebM, if the VP8 codec is installed locally by the user. The relationship between new & existing industry players will play a major role in shaping the open video ecosystem. 15. Recently, the Electronic Frontier Foundation won a new protection for video remix artists. Now, amateur creators dont violate the DMCA when they use short excerpts from DVDs in order to create new, noncommercial works for purposes of criticism or comment.
16. There are a plethora of opensource video editors for Linux & Windows. There are also online tools, in fact YouTube introduced their cloud video editor in June. If you are looking for a multi format player, options include Miro, VLC, & MPlayer. 17. There are also open source audio editing tools for recording audio, editing the duration & timeline, mixing multiple tracks, applying simple effects & converting between audio file formats. This is a screenshot of Audcacity, which works with Windows, Mac OSX, & Linux. 18. Kaltura is an open source platform that enables any site to integrate advanced interactive richmedia functionality. Miro Community is a free, hosted CMS for online video websites emphasizing feed aggregation & viewer interaction. 19. The Open Video Alliance provides a framework to help incubate new projects & campaigns to advance the open video movement. OVA members like Mozilla, the Participatory Culture Foundation, & Kaltura are building open video with free, open source software. 20. I encourage you to check out the Open Video Alliances site if you are interested in this topic. I've gotten a lot of my information for this presentation from their site. I have also included my openvideo bookmarks, which encompasses a lot of my research on this topic. Why passively consume; when you can actively participate.

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Transcript: The Democratization of Video: Everyone Can Have A Voice

  • 1. the democratization of video: everyone can have a voice 1. OPEN VIDEO is about giving everyone a voice to tell stories, persuade, & reveal. To create, manipulate, & share video without barriers. We all have the power to reach the masses & the freedom to produce. 2. Open Video is a movement to promote free expression & innovation in online video, while encouraging sharing & a participatory culture. Basic technologies for transmission of video must be open source & available to use on a royalty-free basis. 3. We all deserve freedom of expression & freedom from censorship. Open video requires legal & business structures to support the ability of large numbers of individuals to use video in many ways. OPEN VIDEO must be part of the OPEN WEB. 4. Broadcast used to only refer to radio or TV, however now everyone has the opportunity to create, produce, & broadcast media on the internet, with the proper tools & accessibility. The TV broadcast model is dying & we are moving to an online, on-demand model. 5. Video is becoming a primary tool for self-expression. Video cameras, like a Flip or cellphone, & desktop editing software, like Cinelerra or Open Movie Editor, are now cheap & ubiquitous. Casual computer users to speak to a mass audience. 6. The Principles for an Open Video Ecosystem are a technical road map for a more decentralized, diverse, competitive, accessible, interoperable, & innovative future of video. A more democratic use of video will make it comparable to text & images today. 7. Video creation, editing, & playback tools should be accessible, as well as royalty free formats & codecs. Software platforms should support open standards & licenses, while video content must be available without technological barriers & allow for self-distribution. 8. Open video has some specific issues including: fair use, licensing, device freedom, broadband & educational access, HTML5, net neutrality, privacy, & universal accessibility.
  • 2. 9. Creative Commons is a nonprofit corporation dedicated to making it easier for people to share, remix, & reuse the work of others. They provide creators with a simple, standardized way to grant copyright permissions to their creative works. 10. Last month Vimeo announced support for Creative Commons licensing. YouTube will soon follow by rolling out a program with several University partners. And Wikipedia now encourages the upload of user generated videos under the Creative Commons Share Alike license. 11. Most videos on the web are delivered using Flash & H264, proprietary technologies. HTML5 allows for the writing of advanced web apps, including video, but its apps are woven into the fabric of the web, unlike most Flash apps. 12. In May, Google, Mozilla, & Opera announced a new open video format, WebM. Google is freely licensing their VP8 compression technology. With the introduction of a freely licensed, high quality codec, Google may help to advance HTML5 adoption. 13. Apple supports H264 in Safari & on all of its devices. Its one of the technical reasons Steve Jobs cites for why there is less need to support Flash. H264 is owned by the MPEG-LA consortium; of which Apple & Microsoft are patent holders. 14. Microsofts IE9 will support playback of H264 video. It will also support WebM, if the VP8 codec is installed locally by the user. The relationship between new & existing industry players will play a major role in shaping the open video ecosystem. 15. Recently, the Electronic Frontier Foundation won a new protection for video remix artists. Now, amateur creators dont violate the DMCA when they use short excerpts from DVDs in order to create new, noncommercial works for purposes of criticism or comment.
  • 3. 16. There are a plethora of opensource video editors for Linux & Windows. There are also online tools, in fact YouTube introduced their cloud video editor in June. If you are looking for a multi format player, options include Miro, VLC, & MPlayer. 17. There are also open source audio editing tools for recording audio, editing the duration & timeline, mixing multiple tracks, applying simple effects & converting between audio file formats. This is a screenshot of Audcacity, which works with Windows, Mac OSX, & Linux. 18. Kaltura is an open source platform that enables any site to integrate advanced interactive richmedia functionality. Miro Community is a free, hosted CMS for online video websites emphasizing feed aggregation & viewer interaction. 19. The Open Video Alliance provides a framework to help incubate new projects & campaigns to advance the open video movement. OVA members like Mozilla, the Participatory Culture Foundation, & Kaltura are building open video with free, open source software. 20. I encourage you to check out the Open Video Alliances site if you are interested in this topic. I've gotten a lot of my information for this presentation from their site. I have also included my openvideo bookmarks, which encompasses a lot of my research on this topic. Why passively consume; when you can actively participate.