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Open Voice #02 - Michiel Cremers - House of Music

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The document discusses the concept of sonic branding, emphasizing its importance for brand identity through distinct elements such as voice, music, and sonic logos. It outlines a five-step process for developing sonic branding, including research, concepting, production, implementation, and support. The content is presented in a quiz format, prompting engagement with the topic.

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Michiel Cremers | michiel@yourhouseofmusic.com
WHAT DOES YOUR BRAND SOUND LIKE?
Michiel Cremers michiel@yourhouseofmusic.com
WHAT DOES YOUR BRAND SOUND LIKE?
POP QUIZ
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
?
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
Open Voice #02 - Michiel Cremers - House of Music
SIMPLE & CONCRETE DISTINCTIVE AUTHENTIC
MORE THAN A SONIC LOGO
SONIC BRANDING
TOUCH POINTS
3 KEY SONIC EXPRESSIONS
1. VOICE 2. MUSIC & SOUND 3. SONIC LOGO
VOICE
MUSIC & SOUND
SONIC LOGO
1. VOICE 2. MUSIC & SOUND 3. SONIC LOGO
3 LEVELS
FUNCTIONAL EXPERIENTIAL IDENTIFIER
FUNCTIONAL
Open Voice #02 - Michiel Cremers - House of Music
EXPERIENTIAL FIT
EXPERIENTIAL
EXPERIENTIAL
IDENTIFIER
Open Voice #02 - Michiel Cremers - House of Music
5 STEPS SONIC BRANDING PROCESS
SONIC SCAN RESEARCH & CONCEPTING PRODUCTION IMPLEMENTATION SUPPORT
SONIC BRANDING | CASE STUDY
Open Voice #02 - Michiel Cremers - House of Music
THANK YOU Michiel Cremers | michiel@yourhouseofmusic.com
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Open Voice #02 - Michiel Cremers - House of Music

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