ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Oppotus - Malaysians on Malaysia 3Q2020

•
•
Oppotus
Oppotus

Key things you need to know on consumer confidence, media consumption, key behavioural, tech, e-wallet & esports trends in Malaysia. www.oppotus.com

1 of 23
1 MALAYSIANS ON MALAYSIA 3Q 2 0 2 0 ESSEN TIAL IN SIGH TS IN TO C ON FID EN C E, BEH AVIOU R AL, TEC H & E - WALLET TR EN D S IN MALAYSIA
2 MALAYSIA BEING IN THE RMCO PHASE UPLIFT CONSUMER CONFIDENCE WELCOME TO MALAYSIANS ON MALAYSIA Our Malaysians on Malaysia study is set to understand the trend and sentiments that has happened thus far. Since its inception in early 2018, this study has consistently reported on insights and sentiments amongst Malaysians. With RMCO (Recovery Movement Control Order) in the picture, we see an uplift in our overall MYCI – mainly contributed by state of financial well- being which increases significantly (considering the various economic stimulus packages by the government to ease the people financially). MALAYSIANS REMAIN HOPEFUL THE ECONOMY WILL RECOVER SOON As always, we continue to also cover interesting topics like tech trends, e- wallet insights and other key stats. If you like to dig deeper into the numbers, please do reach out to us on theteam@oppotus.com MALAYSIANS REMAIN OPTIMISTIC FOR FUTURE With things being back to normal and with support from the government, Malaysians are hopeful that their financial well-being in the upcoming year will see better days. Though our economy indices remain weak, Malaysians remain confident that the economy will be better off in the coming days (Stable indices vs Q2) E-WALLET ADOPTION RATES INCREASES With the movement towards a more digitalized society, usage of e-wallets see steady incline since 2019. With the e-Penjana campaign in end Q2, usage of e-wallet increases significantly again.
4 o With Malaysia in the RMCO phase since Q2, our MYCI continues to improve in Q3. o With the country opening up and businesses (even tourism sector) and schools re-opening, it is giving a boost to consumer confidence that things are recovering and back to normal. o As people are being able to get back on to business, work, our current state of financial well- being index surge positively and see an uplift (+29 pts vs Q2) which leads to an increase of our overall MYCI. o State of economy and major purchase indices however, remain weak. 100 MALAYSIA CONFIDENCE INDEX (MYCI) 118 109 111 110 125 117 126 101 106 109 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Source: Oppotus 3Q2020
5 MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS Current state of financial well-being 126 106 113 133 152 139 147 129 116 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 Financial well-being next 12mths 142 140 129 136 149 155 143 153 145 145 3Q18 1Q19 3Q19 1Q20 3Q20 Good time for major purchases 67 78 90 90 99 93 111 73 95 96 3Q18 1Q19 3Q19 1Q20 3Q20 State of economy now vs. last year 93 95 105 91 109 98 114 63 80 69 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 State of economy next 12mths o With government announcing various economic stimulus packages to aid the B40 and M40, such as Bantuan Prihatin Nasional (BPN), e-Penjana RM50 Campaign, which has help uplifted consumers’ confidence on their current financial well-being. o Despite being confident with their personal financial well- being, Malaysians are seen to be holding back on major purchases (index remain stable vs Q2). o And at the same time, they remain negative towards the current economy of the country, as well as the near future. 161 125 115 98 119 100 116 87 92 91 3Q18 1Q19 3Q19 1Q20 3Q20 Source: Oppotus 3Q2020
6 CURRENT FINANCIAL WELL-BEING o Malaysians’ confidence towards their current financial well-being sees an uplift in Q3. o The various economic stimulus packages the government had in place to help the people overcome the impact of COVID- 19 seen to bring positive vibes to Malaysians. o More so among the B40 and M40, inline with the focus of these stimulus packages. 168163 116 126 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Current state of financial well-being 126 106 113 133 152 139 147 129 116 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 139 156 147 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
7 OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS o Despite the uplift in confidence on current financial state, overall outlook of financial well-being remain stable vs Q2. o And is reflective across income levels. o Despite the stable index, Malaysians remain hopeful that their financial well-being will be better off in the future. 148 178 127 114 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Financial well-being next 12 months 142 140 129 136 149 155 143 153 145 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 136 160 170 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
8 SPEND ON MAJOR PURCHASES o With a rebound in Q2, spend on major purchases remain stable – with index still hovering just below the 100-point mark. o With 2 major e-commerce sales coming up in Q4, most people would tend to hold-on purchases and wait for the season. o B40 and M40 seen to be more willing to spend on major purchasers compared to T20 – considering their additional financial aids from the government. 104 78 106 89 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Good time for major purchases 67 78 90 90 99 93 111 73 95 96 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 93 106 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
9 CURRENT STATE OF ECONOMY o The rebound of current state of economy in Q2, however, did not sustain and see a decline in Q3. o Though Malaysia is in RMCO phase and at the same time, cases of COVID-19 is increasing, has somehow dampened consumers confidence towards the economy. o And this is reflective across all locations and income levels. 85 34 44 116 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location State of economy now vs. last year 93 95 105 91 109 98 114 63 80 69 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 716562 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
1 0 STATE OF ECONOMY NEXT 12 MONTHS o The decline in confidence towards the current economy seen to spill over to the coming months as consumers are not optimistic as well that the state of economy will be better off in the coming months. 81 144 57 106 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location State of economy next 12 months 93 95 105 91 109 98 114 87 92 91 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 85 103 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
1 1 Hugely affect Quite a lot affect Somewhat affect Slightly affect Wouldn't affect at all o Now that things are back to normal, the impact of COVID-19 towards Malaysians life and financial well-being continue to ease-up, plus with government aids to ease the burden, is bringing positive vibes to the people. o Only 20% are saying now their financial well-being have been affected in a big way, compared 40% in Q2 (a drop of 50%) o For those whose financial well- being is affected; most say it will take them between 6 to 12 months to recover – with an average of 11 months or so COVID-19 FOCUS: IMPACT ON FINANCIAL WELL-BEING 26 6 47 36 17 19 30 49 7 22 29 6 1Q20 2Q20 3Q20 4273T2B % 11 20 35 25 4 5 How long will your financial well-being take to recover? Within a month 1 to 3 months 3 to 6 months 6 to 12 months 1 to 2 years More than 2 years Not sure AVERAGE (numbers of months to recover) 10.80 % 19 Source: Oppotus 3Q2020
1 2 61 60 42 38 35 24 10 8 4 18 60 56 41 19 34 16 13 8 7 14 Going to a shopping mall Eating-in eateries outlets Going to parks Going on a holiday within Malaysia Going to places of worship (e g mosque, church, temple, etc ) Using public transports (e g LRT, MRT, bus, e-hailing, taxi, etc ) Going to cinema Going to the gym Going to pub/bar Not comfortable with any of the above o Going to shopping malls (61%), Eating out (60%) and Going to parks (42%) remain the top 3 activities people are open to doing during this period. o At the same, consumers are seen to be eager to start travelling again as domestic travel surges. o Malaysians are also seen to be more wiling to take public transports now. o There is still quite a fair bit of apprehension with going to cinema, gym and pubs. COVID-19 FOCUS: RMCO: ACTIVITIES MALAYSIANS ARE COMFORTABLE WITH % Q2’20 Q3’20 Source: Oppotus 3Q2020
1 3 16 11 7 5 4 4 4 3 2 2 2 15 8 7 2 7 4 2 2 5 4 4 Holiday (domestic) Gadgets (e g smartphones, laptop, etc ) Home appliances (e g TV, washing machine,… Luxury items (e g watch, handbags, jewelry, etc ) Car Furniture (e g sofa, bed, etc ) Motorcycle Wedding House Holiday (overseas) Insurance (e g health insurance, etc ) o Inline with the spend on major purchases index, consumers are seen to be holding back on big purchases this quarter. o With an increase in intention to purchase gadgets and luxury items – consumers are likely waiting for the major upcoming e-commerce sales in Q4 (i.e. 11.11, 12.12) to make their purchases COVID-19 FOCUS: RMCO: PLANNING ANY MAJOR PURCHASE IN THE NEXT 6 MONTHS? What do you plan to buy? % 61 43 2Q20 3Q20 Q2’20 Q3’20 Source: Oppotus 3Q2020 YES, %
1 4 NOTABLE ACTIVITIES PAST 3 MONTHS Online activities, % Making online purchases from e-commerce sites (e.g. Shopee, Lazada) Purchased insurance products online (e.g. car, fire, etc.) Apply for banking products online (e.g. credit card, loans, etc.) Travel, % Domestic travel (within Malaysia) International travel (outside Malaysia) Eating OOH, % Purchase meal takeaway from convenience stores/petrol marts Having a meal at convenience stores/petrol marts Used wearables (e.g smart watch, smart shoes, health, etc.) Wearables, % Making payments through e-wallet (digital wallet) E-wallet, % 11 22 14 9 8 10 10 6 6 7 2Q18 1Q19 3Q 1Q20 3Q 14 29 16 14 10 10 13 4 16 10 2Q18 1Q19 3Q 1Q20 3Q 21 39 36 35 31 49 48 46 4Q181Q19 3Q 1Q20 3Q 12 22 15 22 27 38 63 49 60 3Q18 1Q19 3Q 1Q20 3Q 12 21 20 17 13 15 29 23 21 24 2Q18 1Q19 3Q 1Q20 3Q 29 40 26 48 47 46 50 37 6 34 2Q18 1Q19 3Q 1Q20 3Q 15 18 11 15 18 17 17 7 0 1 2Q18 1Q19 3Q 1Q20 3Q 46 57 32 26 61 66 58 63 37 46 2Q18 1Q19 3Q 1Q20 3Q 40 61 30 56 22 38 25 31 20 44 2Q18 1Q19 3Q 1Q20 3Q Making purchases from online live sales platforms (e.g. Facebook, etc.) 18 3Q20 Play online games using smartphone, PC/laptop, games console, tablet, media streaming device 18 3Q20 Source: Oppotus 3Q2020
1 5 E-WALLET LANDSCAPE IN MALAYSIA 2017/8 20202019 Source: Oppotus 3Q2020 JAN’17 SEPT APR 2018 NOV DEC JAN’18 MAR APR JULY AUGMAY NOVMAY MAR JAN DEC OCT OCT AUG JULYDEC E X I T MAR JANAUG JUNOCT
1 6 E-WALLET USAGE 12% 22% 15% 22% 27% 38% 63% 49% 60% 3Q18 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q Used e-wallet in last 3 months? Source: Oppotus 3Q2020 e-Tunai Rakyat Campaign 15 Jan-14 Mar 2020 (RM30) On average, how many e-wallets do you use? 1.9 2.6 3.3 2.6 3.0 1.3 2.8 2.3 0.0 1.0 2.0 3.0 4.0 5.0 4Q18 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q e-Penjana Campaign 31 Jul-30 Sep 2020 (RM50)
1 7 Generation % E-WALLET USAGE – BY AGE & INCOME Monthly Household Income % 17 28 14 1 22 46 31 13 67 70 57 21 55 62 40 12 71 60 59 43 0 50 100 Gen Z (18-24 yrs) Gen Y (25-39 yrs) Gen X (40-54 yrs) Baby Boomer (55-65 yrs) 18 17 2327 40 40 56 66 69 42 58 62 55 73 67 0 50 100 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 1H19 2H19 1Q2020 2Q 3Q Source: Oppotus 3Q2020
1 8 88 7 5 2 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 E-WALLET USAGE – BY BRAND % 30 42 41 72 79 81 61 56 74 66 44 34 37 26 27 35 40 52 20 34 35 17 18 26 35 32 28 38 29 55 21 25 9 17 9 0 20 40 60 80 100 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 Top 5 e-wallets used Source: Oppotus 3Q2020
2 1 1Q, 2Q, 3Q, 4Q19, 1Q20, 2Q20 WHERE ARE E-WALLETS BEING USED? 71 54 45 34 26 23 22 9 6 3 2 0 0 20 40 60 80 100 F&B Food Delivery Movie Tickets CVSGroceries Bill payment Mobile Reload GamingTransportation HotelsPetrol Flight Tickets 3Q20 Source: Oppotus 3Q2020
3 0 WOULD YOU CONTINUE TO USE E-WALLETS IF THERE ARE NO INCENTIVES? Incentives include: Cash back, rebates, promotions & discounts offered 77 55 57 70 10 22 20 17 13 23 23 13 0% 20% 40% 60% 80% 100% 4Q2019 1Q2020 2Q2020 3Q2020 YES MAYBE NO Source: Oppotus 3Q2020
3 2 6 51 53 59 39 44 59 64 45 49 61 2Q 4Q18 2Q 4Q19 2Q 3Q20 10 56 54 57 39 53 70 72 64 70 68 2Q 4Q18 2Q 4Q19 2Q 3Q20 13 61 68 60 73 85 79 76 74 74 4Q18 2Q 4Q19 2Q 3Q20 18 41 40 56 27 42 56 61 51 52 60 2Q 4Q18 2Q 4Q19 2Q 3Q20 5 50 51 47 27 44 51 57 45 49 60 2Q 4Q18 2Q 4Q19 2Q 3Q20 TECH TRENDS 9 75 64 51 56 57 66 75 62 66 74 0 25 50 75 100 2Q 4Q18 2Q 4Q19 2Q 3Q20 Cryptocurrency (e.g. Bitcoin, Ethereum, etc.) FinTech EsportsBlockchain % 13 60 66 63 61 61 69 75 58 72 73 0 25 50 75 100 2Q 4Q18 2Q 4Q19 2Q 3Q20 Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR) % Source: Oppotus 3Q2020
3 3 35 28 22 30 23 26 14 39 38 0 10 20 30 40 50 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 OWN ANY CRYPTOCURRENCY? % Source: Oppotus 3Q2020
3 4 31 15 6 5 3 3 1 1 0 10 20 30 40 50 TYPES OF CRYPTOCURRENCY OWNED Bitcoin Bitcoin Cash Litecoin Dash RippleNEOEthereum NEM % 1Q, 2Q, 3Q, 4Q19, 1Q, 2Q20 3Q20 Source: Oppotus 3Q2020
3 6 OPPOTUS RESEARCH GROUP SDN BHD Level 40 Mercu 2, No.3 Jalan Bangsar KL ECO CITY, 59200 Kuala Lumpur, Malaysia www.oppotus.com theteam@oppotus.com

More Related Content

Oppotus - Malaysians on Malaysia 3Q2020

  • 1. 1 MALAYSIANS ON MALAYSIA 3Q 2 0 2 0 ESSEN TIAL IN SIGH TS IN TO C ON FID EN C E, BEH AVIOU R AL, TEC H & E - WALLET TR EN D S IN MALAYSIA
  • 2. 2 MALAYSIA BEING IN THE RMCO PHASE UPLIFT CONSUMER CONFIDENCE WELCOME TO MALAYSIANS ON MALAYSIA Our Malaysians on Malaysia study is set to understand the trend and sentiments that has happened thus far. Since its inception in early 2018, this study has consistently reported on insights and sentiments amongst Malaysians. With RMCO (Recovery Movement Control Order) in the picture, we see an uplift in our overall MYCI – mainly contributed by state of financial well- being which increases significantly (considering the various economic stimulus packages by the government to ease the people financially). MALAYSIANS REMAIN HOPEFUL THE ECONOMY WILL RECOVER SOON As always, we continue to also cover interesting topics like tech trends, e- wallet insights and other key stats. If you like to dig deeper into the numbers, please do reach out to us on theteam@oppotus.com MALAYSIANS REMAIN OPTIMISTIC FOR FUTURE With things being back to normal and with support from the government, Malaysians are hopeful that their financial well-being in the upcoming year will see better days. Though our economy indices remain weak, Malaysians remain confident that the economy will be better off in the coming days (Stable indices vs Q2) E-WALLET ADOPTION RATES INCREASES With the movement towards a more digitalized society, usage of e-wallets see steady incline since 2019. With the e-Penjana campaign in end Q2, usage of e-wallet increases significantly again.
  • 3. 4 o With Malaysia in the RMCO phase since Q2, our MYCI continues to improve in Q3. o With the country opening up and businesses (even tourism sector) and schools re-opening, it is giving a boost to consumer confidence that things are recovering and back to normal. o As people are being able to get back on to business, work, our current state of financial well- being index surge positively and see an uplift (+29 pts vs Q2) which leads to an increase of our overall MYCI. o State of economy and major purchase indices however, remain weak. 100 MALAYSIA CONFIDENCE INDEX (MYCI) 118 109 111 110 125 117 126 101 106 109 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Source: Oppotus 3Q2020
  • 4. 5 MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS Current state of financial well-being 126 106 113 133 152 139 147 129 116 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 Financial well-being next 12mths 142 140 129 136 149 155 143 153 145 145 3Q18 1Q19 3Q19 1Q20 3Q20 Good time for major purchases 67 78 90 90 99 93 111 73 95 96 3Q18 1Q19 3Q19 1Q20 3Q20 State of economy now vs. last year 93 95 105 91 109 98 114 63 80 69 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 State of economy next 12mths o With government announcing various economic stimulus packages to aid the B40 and M40, such as Bantuan Prihatin Nasional (BPN), e-Penjana RM50 Campaign, which has help uplifted consumers’ confidence on their current financial well-being. o Despite being confident with their personal financial well- being, Malaysians are seen to be holding back on major purchases (index remain stable vs Q2). o And at the same time, they remain negative towards the current economy of the country, as well as the near future. 161 125 115 98 119 100 116 87 92 91 3Q18 1Q19 3Q19 1Q20 3Q20 Source: Oppotus 3Q2020
  • 5. 6 CURRENT FINANCIAL WELL-BEING o Malaysians’ confidence towards their current financial well-being sees an uplift in Q3. o The various economic stimulus packages the government had in place to help the people overcome the impact of COVID- 19 seen to bring positive vibes to Malaysians. o More so among the B40 and M40, inline with the focus of these stimulus packages. 168163 116 126 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Current state of financial well-being 126 106 113 133 152 139 147 129 116 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 139 156 147 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
  • 6. 7 OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS o Despite the uplift in confidence on current financial state, overall outlook of financial well-being remain stable vs Q2. o And is reflective across income levels. o Despite the stable index, Malaysians remain hopeful that their financial well-being will be better off in the future. 148 178 127 114 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Financial well-being next 12 months 142 140 129 136 149 155 143 153 145 145 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 136 160 170 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
  • 7. 8 SPEND ON MAJOR PURCHASES o With a rebound in Q2, spend on major purchases remain stable – with index still hovering just below the 100-point mark. o With 2 major e-commerce sales coming up in Q4, most people would tend to hold-on purchases and wait for the season. o B40 and M40 seen to be more willing to spend on major purchasers compared to T20 – considering their additional financial aids from the government. 104 78 106 89 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location Good time for major purchases 67 78 90 90 99 93 111 73 95 96 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 93 106 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
  • 8. 9 CURRENT STATE OF ECONOMY o The rebound of current state of economy in Q2, however, did not sustain and see a decline in Q3. o Though Malaysia is in RMCO phase and at the same time, cases of COVID-19 is increasing, has somehow dampened consumers confidence towards the economy. o And this is reflective across all locations and income levels. 85 34 44 116 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location State of economy now vs. last year 93 95 105 91 109 98 114 63 80 69 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 716562 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
  • 9. 1 0 STATE OF ECONOMY NEXT 12 MONTHS o The decline in confidence towards the current economy seen to spill over to the coming months as consumers are not optimistic as well that the state of economy will be better off in the coming months. 81 144 57 106 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 KL/PJ Penang JB Kuantan Monthly Household Income Location State of economy next 12 months 93 95 105 91 109 98 114 87 92 91 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 85 103 0 50 100 150 200 3Q18 1Q19 3Q19 1Q20 3Q20 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above Source: Oppotus 3Q2020
  • 10. 1 1 Hugely affect Quite a lot affect Somewhat affect Slightly affect Wouldn't affect at all o Now that things are back to normal, the impact of COVID-19 towards Malaysians life and financial well-being continue to ease-up, plus with government aids to ease the burden, is bringing positive vibes to the people. o Only 20% are saying now their financial well-being have been affected in a big way, compared 40% in Q2 (a drop of 50%) o For those whose financial well- being is affected; most say it will take them between 6 to 12 months to recover – with an average of 11 months or so COVID-19 FOCUS: IMPACT ON FINANCIAL WELL-BEING 26 6 47 36 17 19 30 49 7 22 29 6 1Q20 2Q20 3Q20 4273T2B % 11 20 35 25 4 5 How long will your financial well-being take to recover? Within a month 1 to 3 months 3 to 6 months 6 to 12 months 1 to 2 years More than 2 years Not sure AVERAGE (numbers of months to recover) 10.80 % 19 Source: Oppotus 3Q2020
  • 11. 1 2 61 60 42 38 35 24 10 8 4 18 60 56 41 19 34 16 13 8 7 14 Going to a shopping mall Eating-in eateries outlets Going to parks Going on a holiday within Malaysia Going to places of worship (e g mosque, church, temple, etc ) Using public transports (e g LRT, MRT, bus, e-hailing, taxi, etc ) Going to cinema Going to the gym Going to pub/bar Not comfortable with any of the above o Going to shopping malls (61%), Eating out (60%) and Going to parks (42%) remain the top 3 activities people are open to doing during this period. o At the same, consumers are seen to be eager to start travelling again as domestic travel surges. o Malaysians are also seen to be more wiling to take public transports now. o There is still quite a fair bit of apprehension with going to cinema, gym and pubs. COVID-19 FOCUS: RMCO: ACTIVITIES MALAYSIANS ARE COMFORTABLE WITH % Q2’20 Q3’20 Source: Oppotus 3Q2020
  • 12. 1 3 16 11 7 5 4 4 4 3 2 2 2 15 8 7 2 7 4 2 2 5 4 4 Holiday (domestic) Gadgets (e g smartphones, laptop, etc ) Home appliances (e g TV, washing machine,… Luxury items (e g watch, handbags, jewelry, etc ) Car Furniture (e g sofa, bed, etc ) Motorcycle Wedding House Holiday (overseas) Insurance (e g health insurance, etc ) o Inline with the spend on major purchases index, consumers are seen to be holding back on big purchases this quarter. o With an increase in intention to purchase gadgets and luxury items – consumers are likely waiting for the major upcoming e-commerce sales in Q4 (i.e. 11.11, 12.12) to make their purchases COVID-19 FOCUS: RMCO: PLANNING ANY MAJOR PURCHASE IN THE NEXT 6 MONTHS? What do you plan to buy? % 61 43 2Q20 3Q20 Q2’20 Q3’20 Source: Oppotus 3Q2020 YES, %
  • 13. 1 4 NOTABLE ACTIVITIES PAST 3 MONTHS Online activities, % Making online purchases from e-commerce sites (e.g. Shopee, Lazada) Purchased insurance products online (e.g. car, fire, etc.) Apply for banking products online (e.g. credit card, loans, etc.) Travel, % Domestic travel (within Malaysia) International travel (outside Malaysia) Eating OOH, % Purchase meal takeaway from convenience stores/petrol marts Having a meal at convenience stores/petrol marts Used wearables (e.g smart watch, smart shoes, health, etc.) Wearables, % Making payments through e-wallet (digital wallet) E-wallet, % 11 22 14 9 8 10 10 6 6 7 2Q18 1Q19 3Q 1Q20 3Q 14 29 16 14 10 10 13 4 16 10 2Q18 1Q19 3Q 1Q20 3Q 21 39 36 35 31 49 48 46 4Q181Q19 3Q 1Q20 3Q 12 22 15 22 27 38 63 49 60 3Q18 1Q19 3Q 1Q20 3Q 12 21 20 17 13 15 29 23 21 24 2Q18 1Q19 3Q 1Q20 3Q 29 40 26 48 47 46 50 37 6 34 2Q18 1Q19 3Q 1Q20 3Q 15 18 11 15 18 17 17 7 0 1 2Q18 1Q19 3Q 1Q20 3Q 46 57 32 26 61 66 58 63 37 46 2Q18 1Q19 3Q 1Q20 3Q 40 61 30 56 22 38 25 31 20 44 2Q18 1Q19 3Q 1Q20 3Q Making purchases from online live sales platforms (e.g. Facebook, etc.) 18 3Q20 Play online games using smartphone, PC/laptop, games console, tablet, media streaming device 18 3Q20 Source: Oppotus 3Q2020
  • 14. 1 5 E-WALLET LANDSCAPE IN MALAYSIA 2017/8 20202019 Source: Oppotus 3Q2020 JAN’17 SEPT APR 2018 NOV DEC JAN’18 MAR APR JULY AUGMAY NOVMAY MAR JAN DEC OCT OCT AUG JULYDEC E X I T MAR JANAUG JUNOCT
  • 15. 1 6 E-WALLET USAGE 12% 22% 15% 22% 27% 38% 63% 49% 60% 3Q18 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q Used e-wallet in last 3 months? Source: Oppotus 3Q2020 e-Tunai Rakyat Campaign 15 Jan-14 Mar 2020 (RM30) On average, how many e-wallets do you use? 1.9 2.6 3.3 2.6 3.0 1.3 2.8 2.3 0.0 1.0 2.0 3.0 4.0 5.0 4Q18 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q e-Penjana Campaign 31 Jul-30 Sep 2020 (RM50)
  • 16. 1 7 Generation % E-WALLET USAGE – BY AGE & INCOME Monthly Household Income % 17 28 14 1 22 46 31 13 67 70 57 21 55 62 40 12 71 60 59 43 0 50 100 Gen Z (18-24 yrs) Gen Y (25-39 yrs) Gen X (40-54 yrs) Baby Boomer (55-65 yrs) 18 17 2327 40 40 56 66 69 42 58 62 55 73 67 0 50 100 RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above 1H19 2H19 1Q2020 2Q 3Q Source: Oppotus 3Q2020
  • 17. 1 8 88 7 5 2 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 E-WALLET USAGE – BY BRAND % 30 42 41 72 79 81 61 56 74 66 44 34 37 26 27 35 40 52 20 34 35 17 18 26 35 32 28 38 29 55 21 25 9 17 9 0 20 40 60 80 100 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 Top 5 e-wallets used Source: Oppotus 3Q2020
  • 18. 2 1 1Q, 2Q, 3Q, 4Q19, 1Q20, 2Q20 WHERE ARE E-WALLETS BEING USED? 71 54 45 34 26 23 22 9 6 3 2 0 0 20 40 60 80 100 F&B Food Delivery Movie Tickets CVSGroceries Bill payment Mobile Reload GamingTransportation HotelsPetrol Flight Tickets 3Q20 Source: Oppotus 3Q2020
  • 19. 3 0 WOULD YOU CONTINUE TO USE E-WALLETS IF THERE ARE NO INCENTIVES? Incentives include: Cash back, rebates, promotions & discounts offered 77 55 57 70 10 22 20 17 13 23 23 13 0% 20% 40% 60% 80% 100% 4Q2019 1Q2020 2Q2020 3Q2020 YES MAYBE NO Source: Oppotus 3Q2020
  • 20. 3 2 6 51 53 59 39 44 59 64 45 49 61 2Q 4Q18 2Q 4Q19 2Q 3Q20 10 56 54 57 39 53 70 72 64 70 68 2Q 4Q18 2Q 4Q19 2Q 3Q20 13 61 68 60 73 85 79 76 74 74 4Q18 2Q 4Q19 2Q 3Q20 18 41 40 56 27 42 56 61 51 52 60 2Q 4Q18 2Q 4Q19 2Q 3Q20 5 50 51 47 27 44 51 57 45 49 60 2Q 4Q18 2Q 4Q19 2Q 3Q20 TECH TRENDS 9 75 64 51 56 57 66 75 62 66 74 0 25 50 75 100 2Q 4Q18 2Q 4Q19 2Q 3Q20 Cryptocurrency (e.g. Bitcoin, Ethereum, etc.) FinTech EsportsBlockchain % 13 60 66 63 61 61 69 75 58 72 73 0 25 50 75 100 2Q 4Q18 2Q 4Q19 2Q 3Q20 Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR) % Source: Oppotus 3Q2020
  • 21. 3 3 35 28 22 30 23 26 14 39 38 0 10 20 30 40 50 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 OWN ANY CRYPTOCURRENCY? % Source: Oppotus 3Q2020
  • 22. 3 4 31 15 6 5 3 3 1 1 0 10 20 30 40 50 TYPES OF CRYPTOCURRENCY OWNED Bitcoin Bitcoin Cash Litecoin Dash RippleNEOEthereum NEM % 1Q, 2Q, 3Q, 4Q19, 1Q, 2Q20 3Q20 Source: Oppotus 3Q2020
  • 23. 3 6 OPPOTUS RESEARCH GROUP SDN BHD Level 40 Mercu 2, No.3 Jalan Bangsar KL ECO CITY, 59200 Kuala Lumpur, Malaysia www.oppotus.com theteam@oppotus.com