Optimizing Social Innovation
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Social Innovation, a grassroots approach to innovation management, is proving to be a valuable complement to traditional, top-down methodologies of managing innovation. It is, however, relatively new and inherently less structured than traditional methodologies. As a result, innovation leaders often find it difficult to measure performance and evaluate health of their innovation communities. This presentation first defines social innovation. It then defines a set of social metrics that can be measured and used as the leading indicators of success of social innovation efforts.
Optimizing Social Innovation
- 1. OPTIMIZING SOCIAL INNOVATION Padmanabh Dabke nabh@spigit.com Twitter: @nabhulous Blog: http://blog.nabhulo.us
- 3. The Cereal Innovator Idea originally proposed by a facility manager Evolved based on input from other employees and market research Took 3 years to develop most of the time spent searching for the concept
- 4. Social Innovation Bottom-Up approach to innovation that relies on business communities to propose, evolve, filter, and rank ideas in order to improve the top line (new products & markets), the bottom line (cost savings, process efficiencies) and everything in between (employee morale, customer satisfaction)
- 5. Flavors of Open Innovation Transparency
- 6. Open Is Now Possible: Technology & Culture of Openness 6 Table Excerpt from A Whole New Mind - BY DANIEL H. PINK Table Excerpt from A Whole New Mind - BY DANIEL H. PINK
- 7. Stop the Brain Drain
- 8. Solve the HiPPO Problem 8
- 11. Framing Ideation Source: Growth Alchemy, Mehrdad Baghai and Jeff Chan of McKinsey & Co. 2000
- 12. Improving Ideation Efficiency Community Campaigns Themes Strategic Direction Ideation Index Number of ideas per user in a given time frame Needs dedicated innovation team as brokers Must have a buy-in from P&L owners Must provide direction without stifling creativity
- 13. Extending the Reach Ranges from up to 20% for larger communities to 80% for smaller campaigns Must establish credibility Proper bootstrapping is crucial Initial and mid- campaign communication Soft Launch Word of Mouth Official Launch First Event Second Event Reach: Ratio of number of site visitors to the total potential number of users
- 14. Going Beyond 90-9-1 Rule 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 12 57 81 122 174 286 398 771 1078 1647 3204 6123 Active Occasional Lurkers Innovation Communities: 62.2-37.5-0.3
- 15. Incentives for Improving Participation LEADERBOARD IMPLEMENTATION MONETARY REWARD PROFIT SHARING RECOGNITION PRIVILEGE SPONSOR INNOVATOR CO-CREATOR EXPERT CONNECTOR CHEERLEADER
- 17. Collaboration Long Tail 17 0 20 40 60 80 100 120 1 419 837 1255 1673 2091 2509 2927 3345 The Ideation LongTail Collaborators
- 21. Enhancing Stickiness Offer multiple reasons to visit the site Ideation, blogging, discussing trends Maintain continuity Keep it dynamic Engineer short term events Short term challenges, seasons Community Campaigns Themes Strategic Direction
- 22. Enhancing Stickiness Gamify your community
- 23. Idea Evaluation & Ranking Scaling up requires leveraging the crowd for filtering and ranking of ideas Encourage discrimination Factor in user reputation Consider use of idea markets
- 24. Final Thoughts Questions have changed from why should we to How do we Key concerns Inherently chaotic nature of online communities/ social networks Confidentiality and originality of information Security SaaS the preferred implementation model
- 25. Final Thoughts The need to provide incremental rewards and recognition is universally accepted Strategies range from virtual store purchases to a fixed mapping to real currency A variety of approaches and philosophies Short lived problem solving sessions to ongoing ideation Fully transparent to complete anonymity Extent of democratization varies greatly
Editor's Notes
- Art coming from Shannon.
- Final to come from Rick.