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Optimisation crea

Ibex Creative
Ibex Creative

The document discusses website optimization and social networking marketing. It explains that optimization involves search engine optimization (SEO) and search engine marketing (SEM) to get a website ranked highly in search engines like Google. It also discusses the importance of online marketing and retail, analyzing keywords and competitors, and using tools like Google Analytics and Webmaster Tools to optimize a website and track performance.

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Website - Applications - Optimisation Social Networking Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Ibex Internet ..... Design Beautiful Websites! Program Clever On-Line Systems Optimise the site to come on the front page of Google Social Networking strategies Passionate Committed and Resourceful! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Optimisation? SEO - Search Engine Optimisation SEM -Search Engine marketing! Internet Marketing PPC (Pay Per Click) or CPC - Cost Per Click On-line Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
What Do I mean Optimisation? Getting you onto the First Page of Search Engines for a given phrase. Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Why online? Have we missed the boat? Online retail expected to grow by over 36% in the next 18 months compared to just 1% for in-store sales Online retail is on track to double its retail market share, equating to over 贈30 billion by 2012 One in every 贈10 will be spent online by 2012 source - paypal commissioned study by experian june 2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Top Search Engines Google.co.uk 83% Google.com 9% ALL the rest 8% (Bing,Yahoo, Ask, BBC,Yell, YouTube, AltaVista) Source: Hitwise 13/03/2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Google Parts Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Google Parts - Local 則 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
What people put into Google? Use this the Google Keyword Tool Put 'keyword tool into Google Remember to choose 'Exact' Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Google? - Keyword tool Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Check out your competitors! Put it into Google! Look at the mix of words on the site words Where are and how many of the keywords are there? Look at the Code (view source) Test it! Yours and competitors http://validator.w3.org/ Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
What Google thinks is Important The title of the page Inbound Links The URL (your domain name) The text on the home page The age of your website The speed of the site The structure of the code How often the content changes Inbound Links Social Networking Links I could be wrong! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Systems to use Analytics Google Stats http://www.google.com/analytics/ Google Base Google shopping http://www.google.com/base/ Webmaster Tools Sitemaps https://www.google.com/webmasters/tools/ Local Business Listing - map listing http://www.google.com/local/add/businessCenter Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Optimisation - How good!? alchemy3dc.co.uk modelmakers 1st - 3rd wilfs-cafe.co.uk outside catering 1st -3rd www.mickledore.co.uk walking holidays 3rd Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
Website - Applications - Optimisation Thank you very Much! www.ibexinternet.co.uk 0845 226 8342 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010

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Optimisation crea

  • 1. Website - Applications - Optimisation Social Networking Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 2. Ibex Internet ..... Design Beautiful Websites! Program Clever On-Line Systems Optimise the site to come on the front page of Google Social Networking strategies Passionate Committed and Resourceful! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 3. Optimisation? SEO - Search Engine Optimisation SEM -Search Engine marketing! Internet Marketing PPC (Pay Per Click) or CPC - Cost Per Click On-line Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 4. What Do I mean Optimisation? Getting you onto the First Page of Search Engines for a given phrase. Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 5. Why online? Have we missed the boat? Online retail expected to grow by over 36% in the next 18 months compared to just 1% for in-store sales Online retail is on track to double its retail market share, equating to over 贈30 billion by 2012 One in every 贈10 will be spent online by 2012 source - paypal commissioned study by experian june 2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 6. Top Search Engines Google.co.uk 83% Google.com 9% ALL the rest 8% (Bing,Yahoo, Ask, BBC,Yell, YouTube, AltaVista) Source: Hitwise 13/03/2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 7. Google Parts Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 8. Google Parts - Local 則 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 9. What people put into Google? Use this the Google Keyword Tool Put 'keyword tool into Google Remember to choose 'Exact' Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 10. Google? - Keyword tool Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 11. Check out your competitors! Put it into Google! Look at the mix of words on the site words Where are and how many of the keywords are there? Look at the Code (view source) Test it! Yours and competitors http://validator.w3.org/ Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 12. What Google thinks is Important The title of the page Inbound Links The URL (your domain name) The text on the home page The age of your website The speed of the site The structure of the code How often the content changes Inbound Links Social Networking Links I could be wrong! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 13. Systems to use Analytics Google Stats http://www.google.com/analytics/ Google Base Google shopping http://www.google.com/base/ Webmaster Tools Sitemaps https://www.google.com/webmasters/tools/ Local Business Listing - map listing http://www.google.com/local/add/businessCenter Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 14. Optimisation - How good!? alchemy3dc.co.uk modelmakers 1st - 3rd wilfs-cafe.co.uk outside catering 1st -3rd www.mickledore.co.uk walking holidays 3rd Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010
  • 15. Website - Applications - Optimisation Thank you very Much! www.ibexinternet.co.uk 0845 226 8342 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342 Friday, 19 November 2010