The?Oracle Corporation?is an American?multinational?computer technology corporation headquartered in?Redwood City, California, United States. The company specializes in developing and marketing?computer hardware?systems and?enterprise software?products ¨C particularly?its own brands of database management systems. As of 2011, Oracle is the?second-largest software maker?by revenue, after?Microsoft
3. History of oracle
The Oracle Corporation is an
American multinational computer technology
corporation headquartered in Redwood City,
California, United States. The company specializes
in developing and marketing computer
hardware systems and enterprise
software products ¨C particularly its own brands of
database management systems. As of 2011, Oracle
is the second-largest software maker by revenue,
after Microsoft
12. PRODUCTS AND SERVICES
? Oracle designs, manufactures, and sells
software and hardware products, as well as
offers services complementing them (such as
financing, training, consulting, and hosting
services).
14. Sales practice
? In 1990, Oracle laid off 10% (about 400
people) of its work force because of
accounting errors. This crisis came about
because of Oracle's "up-front" marketing
strategy, in which sales people urged potential
customers to buy the largest possible amount
of software all at once.
15. SLOGANS
? "Information driven"
? For the Oracle Database: "Can't break it, can't
break in" and "Unbreakable
? Enabling the Information Age
? Enabling the Information Age Through Network
Computing
? As of 2008: "The Information Company"
? As of 2010: "Software. Hardware. Complete."
? As of late 2010: "Hardware and Software,
Engineered to Work Together
16. MEDIA
? Oracle Corporation produces and distributes
the "Oracle Clear View" series of videos as
part of its marketing mix
17. offices
? 300 Oracle Parkway at the Oracle Corp.
headquarters in Redwood Shores, California