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PRESENTED BY: RAFIA JAVED
REG#MSPS-013R14-07
RESENTED BY:RAFIA JAVED
REG#MSPS-013R14-07
PRESENTED TO:PROF TARIQ MALIK
Oracle Corporation
History of oracle
The Oracle Corporation is an
American multinational computer technology
corporation headquartered in Redwood City,
California, United States. The company specializes
in developing and marketing computer
hardware systems and enterprise
software products ¨C particularly its own brands of
database management systems. As of 2011, Oracle
is the second-largest software maker by revenue,
after Microsoft
Oracle Corporation
Oracle Corporation
Oracle Corporation
Oracle Corporation
Oracle Corporation
Oracle Corporation
Oracle Corporation
Oracle Corporation
PRODUCTS AND SERVICES
? Oracle designs, manufactures, and sells
software and hardware products, as well as
offers services complementing them (such as
financing, training, consulting, and hosting
services).
OPERATING SYSTEMS
? Oracle develops two operating
systems: Oracle Solaris and Oracle Linux.
Sales practice
? In 1990, Oracle laid off 10% (about 400
people) of its work force because of
accounting errors. This crisis came about
because of Oracle's "up-front" marketing
strategy, in which sales people urged potential
customers to buy the largest possible amount
of software all at once.
SLOGANS
? "Information driven"
? For the Oracle Database: "Can't break it, can't
break in" and "Unbreakable
? Enabling the Information Age
? Enabling the Information Age Through Network
Computing
? As of 2008: "The Information Company"
? As of 2010: "Software. Hardware. Complete."
? As of late 2010: "Hardware and Software,
Engineered to Work Together
MEDIA
? Oracle Corporation produces and distributes
the "Oracle Clear View" series of videos as
part of its marketing mix
offices
? 300 Oracle Parkway at the Oracle Corp.
headquarters in Redwood Shores, California
offices
? Oracle Aoyama Center Building, with Lexus
International Gallery Aoyam
Office
? Oracle HQ, with Oracle Plaza building in left
foreground
office
? The Oracle Conference Center at the Oracle
Corp. headquarters in Redwood Shores,
California
office
? Fountain in the Oracle lake, Redwood Shores
office
? Oracle Corporation has a major business
campus at Thames Valley Park in Reading,
England
office
? Oracle in Markham, Ontario
Oracle Corporation

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Oracle Corporation

  • 1. PRESENTED BY: RAFIA JAVED REG#MSPS-013R14-07 RESENTED BY:RAFIA JAVED REG#MSPS-013R14-07 PRESENTED TO:PROF TARIQ MALIK
  • 3. History of oracle The Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company specializes in developing and marketing computer hardware systems and enterprise software products ¨C particularly its own brands of database management systems. As of 2011, Oracle is the second-largest software maker by revenue, after Microsoft
  • 12. PRODUCTS AND SERVICES ? Oracle designs, manufactures, and sells software and hardware products, as well as offers services complementing them (such as financing, training, consulting, and hosting services).
  • 13. OPERATING SYSTEMS ? Oracle develops two operating systems: Oracle Solaris and Oracle Linux.
  • 14. Sales practice ? In 1990, Oracle laid off 10% (about 400 people) of its work force because of accounting errors. This crisis came about because of Oracle's "up-front" marketing strategy, in which sales people urged potential customers to buy the largest possible amount of software all at once.
  • 15. SLOGANS ? "Information driven" ? For the Oracle Database: "Can't break it, can't break in" and "Unbreakable ? Enabling the Information Age ? Enabling the Information Age Through Network Computing ? As of 2008: "The Information Company" ? As of 2010: "Software. Hardware. Complete." ? As of late 2010: "Hardware and Software, Engineered to Work Together
  • 16. MEDIA ? Oracle Corporation produces and distributes the "Oracle Clear View" series of videos as part of its marketing mix
  • 17. offices ? 300 Oracle Parkway at the Oracle Corp. headquarters in Redwood Shores, California
  • 18. offices ? Oracle Aoyama Center Building, with Lexus International Gallery Aoyam
  • 19. Office ? Oracle HQ, with Oracle Plaza building in left foreground
  • 20. office ? The Oracle Conference Center at the Oracle Corp. headquarters in Redwood Shores, California
  • 21. office ? Fountain in the Oracle lake, Redwood Shores
  • 22. office ? Oracle Corporation has a major business campus at Thames Valley Park in Reading, England
  • 23. office ? Oracle in Markham, Ontario