Orange Octopus Winning ºÝºÝߣshow for BETA Challenge 2013
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1. OrangeOctop.us aims to create premier strategy guides for video games by collecting questions from gamers and interviewing the best players to include their tips. This allows them to build guides for every game at a lower cost than competitors like Prima Games and Brady Games. 2. Financial projections show that with an initial $20,000 investment, OrangeOctop.us could earn $2.9 million in annual sales by the fourth year from strategy guides for games like FIFA, Football Manager, and League of Legends. 3. The target market demographics are calculated from website traffic and show that strategy guide customers tend to be males between 18-35 years old, with the most users located in
Orange Octopus Winning ºÝºÝߣshow for BETA Challenge 2013
- 1. 1 2 3 4 5 6 7 8 WhoAmI? FIFA12Strategy FIFA13Guide FootballManager OrangeOctop.us MLBTheShow13 LeagueofLegends TheFuture
- 2. Who Am I?
- 8. PERFECT
- 10. FIFA SOCCER 12  3 Million Copies  $.78 Billion Sales  No Guide
- 13. HUH?
- 14. 100 2
- 16. FIFA 13 Guide
- 18. C F A E Customers have access to this information everywhere at any time with PDFs, audio files, printouts and mobile. Repurpose the information into audio, video, and text guides with actionable directions. Interview the best players of the game with the collected questions. Collect questions from gamers. Why C.A.F.E. ? This recipe allows OrangeOctop.us to build premier strategy guides for every single videogame with winning tips from the best players in the world.
- 19. Football Manager
- 22. OrangeOctop.us
- 23. Color + Animal
- 25. Market Dimensions Prima Games Brady Games OrangeOctop.us Parent Company Random House Penguin (None) Annual Sales $366 Million $146.4 Million $100K Titles 1,100 400 3 Competitive Advantage Contracts & Distribution Lavish Artwork Strategies from the best players
- 30. 1 50 =$2,500
- 31. The Future
- 32. $20,000
- 33. Let Us Be Your Guide!
- 34. THE APPENDIX
- 35. Value Proposition = Premier Strategy Guides
- 36. Customer Personas Primary concerns • Custom Tactics • Defending – Jockey vs. Contain • Attacking – Combination Moves • Scoring • Free Kicks & Corners • Defending • Attacking • Defending • Finishing Countries • United States • United Kingdom • India • Australia • United States • United Kingdom • Australia • Sweden • United States • United Kingdom • Australia • Netherlands Most Concentrated Regions • Mumbai • California • Manchester • London • Illinois • Sydney • London • Elsewhere in UK • Singapore % of addressable market • 29% • 38% • 33% Wants to Pay $13.18 $11.97 $12.71 Intermediate Isaac Beginner BernieAdvanced Abdul
- 37. Sales Page FIFA Websites YouTube Google Conversion: 2.05 % Sales Email Marketing Sales With any FIFA related search, you will be at my FIFA 13 Guide website within 3 clicks. Gamers could spend all their time exploring forums, blogs, and youtube. But who knows if this content is any good?
- 38. SALES REVENUE $12,836 AFFILIATES COST $1,580 RETAILERS COST $0 OTHER COSTS $2,030 SALES REVENUE $41,065 AFFILIATES COST $16,426 RETAILERS COST $2,070 OTHER COSTS $3,030 Last Year November 2011 – September 2012 This Year October 2012 – Feb 28, 2013 Sales The increase in sales is a result of repeat customers and reputation in the FIFA community.
- 39. $100,000 $410,000 $1,280,000 $2,900,000 $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 Year 1 Year 2 Year 3 Year 4 Annual Sales
- 40. Target Market The customer demographics are calculated from fifa13guide.com website traffic. Note: every game will have different demographics.
- 43. Perceptual Map Low price High price Low Quality of content High Quality of content
- 44. Guide Checklist MILLION PERSON MARKET GAME COMES OUT EVERY YEAR PLAYED AGAINST FRIENDS ONLINE LEADERBOARD NO OFFICIAL GUIDE