Orchid Circle - "Hack for Her" project at Google
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The document proposes a wristband that syncs with a payment app to track and reward online and offline purchases in Singapore. Points accumulated from online shopping can be redeemed by older family members offline, encouraging adoption among different generations. The wristband uses secure tokens and changing PINs for payments. A tiered point system provides multipliers for higher spending and grouping "Orchid Circles" allows points to benefit families and communities. The proposal aims to launch in premium malls and target influencers to promote adoption.
Orchid Circle - "Hack for Her" project at Google
- 1. A prototype to drive ecommerce in Singapore
- 2. Idea A wearable wristband that syncs with a secure payment app to track online and offline purchases Rewards based on online shopping, but can be redeemed offline, so progressive online attitudes can benefit whole family even if older members less comfortable Visible, unisex status symbol (branding seed through influential communities like the Nike Fuel Band) #RebelAlliance - oh yeah!
- 3. Addressing the Problem Visibility of adoption Easily integrates with existing platforms Benefits work on an individual and group basis Simple, elegant solution Gamification interface and mechanic encourages long term adoption Name: circle = symbol of trust, orchid = national flower #RebelAlliance - oh yeah!
- 4. Circles of Influence Younger demographics, Sing apore based. Works on assumption (high diversity) young people may have family in rural areas
- 5. Points accumulate that can be redeemed by older members in an offline setting. Younger members shopping online #RebelAlliance - oh yeah!
- 6. Audience Insight (reached out on Twitter for quotes from top bloggers in Singapore Orchid Circle is looking to community) make online shopping more secure in Singapore. Do you shop online? Why(not)? Would you use Yep we do! Sounds a secure token? Cool! I work long hours so I shop a lot online at a secure token would night. Its fast and easy be great ...we already and I can compare use them to do bank items quickly. transfers #RebelAlliance - oh yeah!
- 7. #RebelAlliance - oh yeah!
- 8. Technology / Security When you buy, tell bank youve bought a bracelet Activate Six-digit PIN that will change every 45 seconds - RSA After activation purchase from any store that supports platform with token ID At checkout enter secure token ID alongside payment details #RebelAlliance - oh yeah!
- 9. #RebelAlliance - oh yeah!
- 10. Reward System Point based system Spend points to redeem limited time exclusives Works on two levels: - Spend amount - Multiplier based on volume of online purchases Tiers higher tiers have built in multiplier which acts as a kind of interest at higher levels Orchid Circles can be grouped for communities or families so points can benefit all Same status applies to whole family User/purchaser specifies who will benefit from points #RebelAlliance - oh yeah!
- 11. Marketing Social updates linked to each purchase. E.g. sharing on Facebook Target innovators/early adopters first perhaps offer more points/reward for this group Identify influential bloggers Launch in premium retail space Funan Digital Life top 10 mall in Singapore #RebelAlliance - oh yeah!
- 12. Benefits Status symbol Secure, flexible method of payment Share wealth across family/group Quantified Self who family / couple / individual can track spending data and receive more customized promotions Data trails that benefit consumer and company Location based advantages #RebelAlliance - oh yeah!
- 13. Credits (individuals involved) Erin Rahnenfuehrer Yichen Liu Jimmy Dieng Garisian Kana Monica Li Colleen Cole Rachel Lane #RebelAlliance - oh yeah!