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연결이 지배하는 세상의 비즈니스: Organic business
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 2
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 3
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 4
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 5
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 6
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 7
http://edition.cnn.com/2013/05/02/travel/london-city-
airport-internet-of-things/
http://www.timothyjwelsh.com/courses/
12sa220/2012/04/10/adhd-attention-
deficit-hypertext-defence/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 8
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 9
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 10
http://organicmedialab.com/2015/06/23/
network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
0
30
60
90
120
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
0.02 0.15 0.61 1.64 2.76 3.12 3.93 5.26 6.92 8.49 10.71
14.80
19.20
24.50
34.20
48.10
61.10
74.50
89.00
107.00
(Revenue in $B)
Marketplace
Web Service

(Commerce)
Auctions
zShops
Fulfilment by Amazon
Associates
Same Day

Delivery(09)
Kindle
Kindle Fire
Amazon

Fresh (07)
Organic Media Lab, 2016
Amazon Web Service
Prime
Fire TV
Fire Phone
Amazon Echo
12
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School


13
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 14
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 15








16
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 17
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 18
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
아마존은	연결을	판다
19
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 20
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
21
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 22
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 23
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 24
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
How to CreateValue in
Organic Business
100,000,000 = 10,000 X 10,000
100,000,000 = 1 X 100,000,000
25
http://organicmedialab.com/2013/03/21/how-to-make-money-in-smart-economy/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 26
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School


27
구매기능
판매기능
리뷰기능
추천기능
…
구매기능
판매기능
리뷰기능
추천기능
…
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School






28
http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos-
washington-posts-next-owner-aims-for-a-new-golden-era-at-
the-newspaper/2013/09/02/30c00b60-13f6-11e3-
b182-1b3bb2eb474c_story.html
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 29
http://organicmedialab.com/2013/04/30/there-is-no-free-lunch/
What they give away What they charge
Amazon HW (Kindle, Fire, Fire TV) Contents/Products
Google Contents, SW (Android), Advertising
Apple Contents, SW (iOS) HW (iPhone, iPad)
Microsoft Windows? SW (Windows, Office)
Samsung Music? HW (Galaxy, Galaxy Tab)
Organic
Business
Blog posts, e-books, books Workshops, Schools
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 30
연결이 지배하는 세상의 비즈니스: Organic business

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연결이 지배하는 세상의 비즈니스: Organic business

  • 2. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 2
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 28 http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos- washington-posts-next-owner-aims-for-a-new-golden-era-at- the-newspaper/2013/09/02/30c00b60-13f6-11e3- b182-1b3bb2eb474c_story.html
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