Organic marketing
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This document discusses digital marketing strategies for organic products. It identifies key digital channels like websites, social media, mobile apps, and search engines. It provides tips for digital marketing such as focusing efforts on popular platforms like Facebook, Instagram, Twitter, and YouTube; optimizing social media profiles; posting evergreen content about topics like food, health, and money; regularly interacting with followers; and resolving customer issues to improve satisfaction. The goal is to increase reach and engage the right target customers online.
Organic marketing
- 1. Digital Marketing of Organic Product It refers to the advertising of Organic Product through digital channels such as websites, Social Media, Mobile apps etc.
- 3. Ways to Increase your reach on Digital Platform Focus on Right Place Optimise your Social Media Profile Post evergreen Content Work Smartly Targeting to Specific Customers Always post right type of Content Interact with your followers Best knowledge of Your competitor Always respect your digital platform Regularly resolve your customers issues
- 4. 1.Focus your efforts on right place, Like: A.Facebook B.Instagram C.Twitter D.YouTube E.WhatsApp
- 5. 2. Optimise your Social Media Profile Branded Cover photo and Background images with Organic Product Link your profile to main website Like your profile to other relevant social media profiles Describe your product uniformly
- 6. 3. Post evergreen Content Evergreen content which is continually relevant and stays fresh for readers. Some Evergreen Article ideas: Food Weight Loss/ Gain Health Care Money Saving
- 7. 4. Work Smartly Post about your product on different relevant pages Regularly post about your product Take customer grievances Follow up your potential customer Regularly receive feedback from customers
- 8. 5. Targeting to Specific Customers Target your potential customers after audience segmentation Segment your customers as there needs or on the basis of geographic / Political region Examples: Organic Health drinks for youth Organic chocolate for Kids
- 9. 6. Always post right type of Content Always post relevant and right type of content regarding. Always post related to your organic product Always post benefits of Organic product Always post which boost your brand value Always post which is relevant to your product line
- 10. 7. Interact with your followers Interact with the audience by posting pictures and video related to Organic products Craft your replies to common comments in advance. Have a handy list of GIFs, emojis, and more Always interact with your customers by way massages, feedback forms etc. Solve issues of your potential customers
- 11. 8. Best knowledge of Your competitor You should identify your direct and indirect competitors You should have sufficient knowledge about your competitors, like: About there product line About there geographical distribution About there Product prices
- 12. 9. Always respect your digital platform Keep it Professional Avoid controversial topics Remember that what you post is permanent Be careful not to overshare Think before you post
- 13. 10. Regularly resolve your customers issues Resolve your customers issues on regular basis to provide excellent customer satisfaction. Try to add-on your customer suggestion into your products