AL-AKHAA Printing Press is a printing and publishing company established in 1985 in Iraq with branches in the UAE, Syria, and Egypt. The company uses a geographic organizational structure with departments for selling and marketing, accounts and finance, human resources, and operations. It faces problems of low employee motivation leading to high turnover and absenteeism, increased customer complaints due to delays, and conflicts between departments. Recommendations to address these issues include improving motivation through communication, evaluating employee performance and opinions, avoiding discrimination, and using positive language.
3. IntroductionAL-AKHAA Company Started in the year 1985, AL-AKHAA printing press has created a respected place in the field of the printing and publishing. In this long journey, with more than two decades of experience
4. Company Profile AL-AKHAA printing press has successes in printing field for more than 20 years, history of providing mission critical supplies and servicesAL-AKHAA divisions specializes Marketing, Press, Post press, Books, Brochures and Presentation Folders, Calendars, Posters and Leaflets and Novelty Items.
5. company structureThe type of structure at AL-AKHAA company is the "Geographic structure" and it has four branches. AL-AKHAA branches are located in Iraq, UAE, Syria, and Egypt but the biggest branch is in UAE
6. AL-AKHAA first branch which located in Baghdad.The biggest branch is in UAE. And the (Headquarters) department is placed there.
7. The structure of each branch has the following departmentsDepartment of selling and marketing.Accounts and Finance department.Human resource Department.Operations department.
8. Organizational ChartGeneral Manager Secretary Sells & MarketingDepartment Operations Department Account & Finance Department Human resourcesDepartmentMarketingSellingDesigner PrintingBinding
9. Our company major problems are as the followingLack of motivation and high employee turnover rateThe organization found that motivation among employees was low. Lack of motivation led to the absence of semi-regular among the workers
10. Increased customers complaintsThe number of customers' complaints is increased because of the delay in delivering the work to them. Some of the customers claim that the date of the delivering may delay two weeks or a month continuously.
11. There are internal reasons and external reasons which they led to appearing these problems: Internals FactorsThe conflict between the departmentsDiscrimination against women workers
12. External Factors The high cost of living in Dubai, leads to a sense in a vulnerability of staff salaries - where the salaries are not keeping up with now the rapid rise in prices.Intervention All the problems we encountered can be basically solved through the process of motivation, which is definitely a key factor of any management model or theory.
14. Detecting lack of motivation.Identifying reasons behind the lack of motivation.Applying ways to motivate employees.Rewarding the improved performance.Recording results.
15. Recommendations and suggestions Support system Stay in contact with employees (through surveys and score sheets).To evaluate employees work and their feelings.To avoids discrimination.To be sure that employee's opinions will be taken into consideration.
16. Communication between Superior and SubordinatesEffective communication between superior and subordinates can help increase mutual understanding within the organization.Better understanding can lead to better performance for the company as a whole.
17. Positive Language for SuccessThe researches on employees language was found to be 75% negative whether it is the words we use or the body language.We need to communicate in a positive manner all the time
18. ConclusionsTogether we have successfully discussed the background and the problem issues that encounter the AL-AKHAA printing press. From employee turnover, discrimination, internal conflict and work delay all these ends have been tied up at one core issue which is motivation