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Originality and Creativity

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Sophie Walker

The document discusses various advertising ideas for promoting a T-shirt campaign and raising awareness about shark finning, including propaganda, posters, leaflets, online banners, and viral marketing. It then presents four poster design concepts for the campaign. The concepts feature bold titles, dates, locations, images related to sharks, and slogans. A survey was conducted, and poster design 4 was found to best catch attention, be most aesthetically pleasing, clearly convey the purpose, and communicate who the fundraising is for.

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ORIGINALITY AND CREATIVITY TERESA MCGILLIVRAY 11D
ADVERTISING IDEAS Propaganda Posters Leaflets Online banners and ads Viral marketing Flyers
PROPAGANDA MOOD BOARD Most propaganda consists of slogans and catch phrases, acco mpanied by a picture Not the most ideal method of advertisement for our T-shirt and awareness
ONLINE BANNER MOOD BOARD An online banner has limited text space and consists of small images. It would be good to advertise the HKSF and our product, although because our target market is DB residents, not all would see it.
POSTER Has space for large scale images and little writing Has space for lots of writing/big fonts and smaller images Posting over DB advertises specifically to our target market Easy to manufacture on photo shop
POSTERS ON SHARK FINNING Bold, clear words. A few facts Very basic
POSTER DESIGN 1 Bold title of what the event actually is Date and place (information) at the bottom. Vivid image which catches the attention of onlookers. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
POSTER DESIGN 2 Bold title of what the event actually is Date and place (information) underneath the title Vivid image which catches the attention of onlookers. The image clear has a relation to shark fin. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
POSTER DESIGN 3 Bold title of what the event actually is Date and place (information) at the bottom, underneath this. Image of a shark which is brightly coloured so to catch the attention of onlookers. The photo is clearly about sharks. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan in bold at the top to make things more interesting
POSTER DESIGN 4 Bold title of what the event actually is Date and place (information) located along the side Large image of a shark and a colourful poster attracts attention. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
SURVEY QUESTIONS 1. Which of the four posters catches your attention the most? 2. Which do you find most aesthetically pleasing? 3. Which one gives you the most obvious sign of purpose 4. Which poster lets you know who money is raised for and what for?
WINNING IDEA Poster design 4 had most votes overall

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Originality and Creativity

  • 1. ORIGINALITY AND CREATIVITY TERESA MCGILLIVRAY 11D
  • 2. ADVERTISING IDEAS Propaganda Posters Leaflets Online banners and ads Viral marketing Flyers
  • 3. PROPAGANDA MOOD BOARD Most propaganda consists of slogans and catch phrases, acco mpanied by a picture Not the most ideal method of advertisement for our T-shirt and awareness
  • 4. ONLINE BANNER MOOD BOARD An online banner has limited text space and consists of small images. It would be good to advertise the HKSF and our product, although because our target market is DB residents, not all would see it.
  • 5. POSTER Has space for large scale images and little writing Has space for lots of writing/big fonts and smaller images Posting over DB advertises specifically to our target market Easy to manufacture on photo shop
  • 6. POSTERS ON SHARK FINNING Bold, clear words. A few facts Very basic
  • 7. POSTER DESIGN 1 Bold title of what the event actually is Date and place (information) at the bottom. Vivid image which catches the attention of onlookers. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
  • 8. POSTER DESIGN 2 Bold title of what the event actually is Date and place (information) underneath the title Vivid image which catches the attention of onlookers. The image clear has a relation to shark fin. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
  • 9. POSTER DESIGN 3 Bold title of what the event actually is Date and place (information) at the bottom, underneath this. Image of a shark which is brightly coloured so to catch the attention of onlookers. The photo is clearly about sharks. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan in bold at the top to make things more interesting
  • 10. POSTER DESIGN 4 Bold title of what the event actually is Date and place (information) located along the side Large image of a shark and a colourful poster attracts attention. HKSF logo clearly located as help with advertising the client and their manifesto A catchy slogan to make things more interesting
  • 11. SURVEY QUESTIONS 1. Which of the four posters catches your attention the most? 2. Which do you find most aesthetically pleasing? 3. Which one gives you the most obvious sign of purpose 4. Which poster lets you know who money is raised for and what for?
  • 12. WINNING IDEA Poster design 4 had most votes overall