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Touring Orlando, Florida
The City Beautiful
Primary Research
How many people visit Orlando VS. other U.S.
Cities?
0
15
30
45
60
75
Orlando New York Los Angeles Las Vegas
NumberofPeople(Millions)
Target Audience
Primary Audience
 Men and Women ages 21-60
Campaign Objective
Main Objective
 To increase repeat visitors by 30%.
 Show there is more to do in Orlando than
theme-parks.
Message
There is more to do in Orlando
other than theme-parks.
Explore Orlando
Shopping
Nightlife
Dining
Beaches
Museums
Historial Land Marks
Implementation Plan
Map of Plan
Month 1
 Create Social Media pages.
 Create Blog.
 Create Website.
 Send newsletter to friends, family, business associates, etc.
 Build awareness.
Month 2
 Suggest topics of interest for Orlando tourists.
 Share Contact information on blog posts, social media posts,
email signatures, etc.
 Guest bloggers.
 Create tags such as #tourorlando #moretodoorlando
 Launch sites.
Month 3
 Create visitor reviews.
 Analyze feedback.
 Create new content frequently with new specials, locations,
etc.
Month 1 Campaign
1. Create Social Media pages
 Facebook
 Twitter
 Pinterest
 Instagram
 Wordpress
 Vine
 LinkedIn
Orlando Client Presentation
2. Create Blog
Wordpress
Orlando Client Presentation
3. Create a website.
 Add contact information.
 Create pages with attractions listed by category.
 Trip Planning, etc.
Orlando Client Presentation
4. Send Newsletter
 Friends
 Family
 Business Associates
5. Build Awareness
Orlando Client Presentation
Month 2 Campaign
1. Suggest topics of interest for Orlando tourists.
are Contact information on blog posts, social media posts, email signature
3. Create tags such as #tourorlando #moretodoorlando
4. Launch Site
Month 3 Campaign
1. Create visitor reviews
Orlando Client Presentation
2. Analyze Feedback
3. Create new content frequently with
new specials, locations, etc.
Goals
Showing Orlando visitors there
is more to the City than theme-
parks.
Keep the tourist returning for more. Leaving Orlando with
the thought of not wanting to leave and already planning
the next trip. Our goal is to keep every tourist happy.
Treating every tourist as if they were a true Orlando
Citizen.
Orlando Client Presentation
Media Communications and Public Relations
Amanda Willard-Rodriguez
January 25, 2015
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