This document outlines a marketing campaign to promote Orlando, Florida as a tourist destination beyond just theme parks. It will target adults ages 21-60. The campaign's main objectives are to increase repeat visitors by 30% by showing there is more to do in Orlando than just theme parks, such as shopping, nightlife, dining, beaches, and museums. The implementation plan creates social media pages, a blog, and website in month 1. Month 2 focuses on sharing content and launching the sites. Month 3 centers on reviews and new content. The overall goals are keeping tourists returning to Orlando and leaving wanting to come back.