OrlndoiX-Oct-2015-Future-of-Media-Fred

OrlndoiX-Oct-2015-Future-of-Media-Fred_Steube.pdf

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Fred Steube from Cox Target Media discusses the future of media, emphasizing the rise of mobile advertising and the importance of contextually relevant content. Trends such as connected cars, wearable technology, personalized content, and the shift to digital formats are highlighted as significant changes impacting media companies. He underscores the critical need for media to adapt quickly and effectively in an evolving digital landscape.

The Future of Media
Fred Steube
Senior Director of Emerging Technology
Cox Target Media

5
Advertising Revenue by Media Category: LT Forecast ($bn)

6
Mobile Will Lead Internet Advertising in 2016
Source: PWC, Cox Media Group Research Summit, 2015

7
Media Channel Growth
Source: CMG Research Summit, Danniele Paponetti, MTV

8
Mobile is the Dominant Online Channel
Source: Cox Media Group Research Summit, 2015

9
People Increasingly Consuming Video - Impt Content Form
Source: Cox Media Group Research Summit, 2015

10
Media Must Make Impact & Quickly Deliver Message
Source: Cox Media Group Research Summit, 2015

11
TV Still Effective Media
Source: Cox Media Group Research Summit, 2015

12
Advertising Needs to be Contextually Relevant
Source: Cox Media Group Research Summit, 2015

13
Media & Advertising Becoming More Multichannel
Source: Cox Media Group Research Summit, 2015

14
Advertisers Have Opportunities, But Increasingly Complex
Source: Cox Media Group Research Summit, 2015

15
Massive Opportunity of the Internet of Things

16
Connected World - However, Disparities Still Exist

18
Disruption of Media Companies
TV
Digital Download Services
Radio Print
(Groupon)
Consumer paid, performance-based
advertising

19
Connected Cars as Communications Platforms
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E
Unit
Shipments
(thousands)
Source: SBD,GSMA
Connected Car Unit Shipment Forecast
Connected Car Unit Shipment Forecast

20
Wearable Technology Growth
Smartwatches
Fitness Bands And Other
Ac vity Trackers
Rest Of Wearables Market
0
50
100
150
200
250
300
350
2010 2011 2012 2013 2014 2015 2016 2017 2018
Millions
Of
Units
Shipped
Annually
Source: BI Intelligence Es mates
Global Wearable Device Unit Shipments
Global Wearable Device Unit Shipments

21
The Future of TV: Personalized, Connected, Dimensional
Connected Surfaces - New Ad Contexts &
Ubiquitous Consumption
Rich Media Formats – New Programming
Flexible Screens – Increased Distribution Smart, Personalized Ads
- By 2017, more than half of the US population will regularly watch a TV show online
- Streaming TV & video content on smartphone,tablet and connected TVs will fuel audience growth

22
The Future of Radio: Personalized Content & Dist. Ubiquity
Partnerships & Streaming Radio
Everywhere
Radios Will Not Exist in Cars
– Mobile Connectivity
Radio Stations Will Expand Content Offerings
User-Controlled, Personalized Radio
- 50%+ of the US population are digital radio listeners
- 63.2% of US internet users will tune in to digital radio monthly

23
The Future of Print: Interactivity via AR, NFC, E-ink, Wireless
Personalized
Print & Mobile-Based AR
E-Ink – Rich Media
Embedded in Print
Near Field Communications (NFC)
Tags – Smart Posters, Sprayable Tags
Inevitable Transition to a
Wireless Digital Future
- Online advertising scale is currently much lower than print advertising – Will shift to digital
- ~ Every $7 of ad spend via print newspapers, comparable digital advertising is only about $1

24
The Future of Media
Will Take Advantage of the Internet of Things
Severe weather alerts or recovery drink offer Facial scans & relevant marketing/ads
Promotion for auto service when needed Ad to save consumer $ on home restoration
Coupon for milk sent when low
Tagged media – info & purchase oppty’s

25
The Future of CMG
Watch Video: http://youtu.be/5IKfE2zJIxI

26
Thank You
Fred Steube
Senior Director of Emerging Technology
Cox Target Media
727-399-3521
Fred_Steube@coxtarget.com
@steube
http://www.linkedin.com/in/steube

The document discusses trends in media and advertising. It notes that mobile will lead internet advertising in 2016 and that people are increasingly consuming video content. It also discusses opportunities for media companies in new areas like the internet of things, connected cars, and wearable technology. The future of media is described as being personalized, connected across different devices and screens, and able to provide customized advertising and experiences based on individual behaviors and preferences. Media companies will need to adapt to remain relevant by taking advantage of emerging technologies and shifting to digital platforms and formats.

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1. The Future of Media Fred Steube Senior Director of Emerging Technology Cox Target Media

2. 2 Hello! – I’m Fred

3. 3 We Are A Media Company

4. 4 Media & Digital Trends

5. 5 Advertising Revenue by Media Category: LT Forecast ($bn)

6. 6 Mobile Will Lead Internet Advertising in 2016 Source: PWC, Cox Media Group Research Summit, 2015

7. 7 Media Channel Growth Source: CMG Research Summit, Danniele Paponetti, MTV

8. 8 Mobile is the Dominant Online Channel Source: Cox Media Group Research Summit, 2015

9. 9 People Increasingly Consuming Video - Impt Content Form Source: Cox Media Group Research Summit, 2015

10. 10 Media Must Make Impact & Quickly Deliver Message Source: Cox Media Group Research Summit, 2015

11. 11 TV Still Effective Media Source: Cox Media Group Research Summit, 2015

12. 12 Advertising Needs to be Contextually Relevant Source: Cox Media Group Research Summit, 2015

13. 13 Media & Advertising Becoming More Multichannel Source: Cox Media Group Research Summit, 2015

14. 14 Advertisers Have Opportunities, But Increasingly Complex Source: Cox Media Group Research Summit, 2015

15. 15 Massive Opportunity of the Internet of Things

16. 16 Connected World - However, Disparities Still Exist

17. 17 The Future for Media Companies?

18. 18 Disruption of Media Companies TV Digital Download Services Radio Print (Groupon) Consumer paid, performance-based advertising

19. 19 Connected Cars as Communications Platforms 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E Unit Shipments (thousands) Source: SBD,GSMA Connected Car Unit Shipment Forecast Connected Car Unit Shipment Forecast

20. 20 Wearable Technology Growth Smartwatches Fitness Bands And Other Ac vity Trackers Rest Of Wearables Market 0 50 100 150 200 250 300 350 2010 2011 2012 2013 2014 2015 2016 2017 2018 Millions Of Units Shipped Annually Source: BI Intelligence Es mates Global Wearable Device Unit Shipments Global Wearable Device Unit Shipments

21. 21 The Future of TV: Personalized, Connected, Dimensional Connected Surfaces - New Ad Contexts & Ubiquitous Consumption Rich Media Formats – New Programming Flexible Screens – Increased Distribution Smart, Personalized Ads - By 2017, more than half of the US population will regularly watch a TV show online - Streaming TV & video content on smartphone,tablet and connected TVs will fuel audience growth

22. 22 The Future of Radio: Personalized Content & Dist. Ubiquity Partnerships & Streaming Radio Everywhere Radios Will Not Exist in Cars – Mobile Connectivity Radio Stations Will Expand Content Offerings User-Controlled, Personalized Radio - 50%+ of the US population are digital radio listeners - 63.2% of US internet users will tune in to digital radio monthly

23. 23 The Future of Print: Interactivity via AR, NFC, E-ink, Wireless Personalized Print & Mobile-Based AR E-Ink – Rich Media Embedded in Print Near Field Communications (NFC) Tags – Smart Posters, Sprayable Tags Inevitable Transition to a Wireless Digital Future - Online advertising scale is currently much lower than print advertising – Will shift to digital - ~ Every $7 of ad spend via print newspapers, comparable digital advertising is only about $1

24. 24 The Future of Media Will Take Advantage of the Internet of Things Severe weather alerts or recovery drink offer Facial scans & relevant marketing/ads Promotion for auto service when needed Ad to save consumer $ on home restoration Coupon for milk sent when low Tagged media – info & purchase oppty’s

25. 25 The Future of CMG Watch Video: http://youtu.be/5IKfE2zJIxI

26. 26 Thank You Fred Steube Senior Director of Emerging Technology Cox Target Media 727-399-3521 Fred_Steube@coxtarget.com @steube http://www.linkedin.com/in/steube

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