Ormita is proposing to open a regional barter market in Detroit. Barter, or non-cash trade, accounts for about 30% of global business. Ormita aims to transform unused assets and capacity into new revenue through bartering. It outlines benefits like reducing cash costs, generating value from underused assets, discounts on purchases, and interest-free financing through bartering. Ormita's model involves brokering trades through a centralized online and phone platform, for a small cash commission per transaction.