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Yoav Kutner
CEO
Jary Carter
CRO
Dima Soroka
CTO
Michael Bessolov
VP of Engineering
Motti Danino
COO
Roy Rubin
Board Advisor
Oro Inc. - From the Team that Build Magento

• 160+ employees
• 6 offices in 4 Countries
(U.S , Germany, Ukraine, Poland)
• Opening offices in France and UK this year
• Backed by Highland Europe
About Oro Inc.

The Vision
Oro builds flexible business
application platforms that solve
business challenges

Open Source
Flexibility
Customizability Ecosystem
Total Cost
Of Ownership
Open Source

Press Quotes
“PayPal boosts B2B ecommerce credentials with global Oro partnership.”
“OroCommerce Takes on ‘Subpar’ Magento in the B2B Ecommerce Space.”
“A new rival for Magento and Salesforce, Oro offers OroCommerce e-commerce
software with built-in B2B features and integration with OroCRM software.”
“PayPal Strengthens B2B, eCommerce Position With Oro.”
“A rising force in the emerging $7 trillion business-to-business e-commerce market.”

Analyst Relations
Analyst Firms:
“A B-to-B e-commerce platform with
built-in CRM integration is a rare
combination.”
-- Kate Leggett, Forrester Research VP of Principal Analyst
“OroCommerce...brings unique
approaches to the space.”
-- Forrester Wave Report 2017

OroVibe 2017 - Oro Revolutionizes Commerce - Yoav Kutner, Oro Inc.

OroPlatform Features
• User and permission management
• Global search
• Entity management
• Report and workflow engine
• Navigation
• System configuration
• UI/UX controls
• and more!

Applications Built on OroPlatform

Create a Better Customer Experience

360 Degree View of The Customer
& Customer Experience

5,5
12,
0,
3,
6,
9,
12,
15,
2012 2020
Source Frost & Sullivan
Global B2B Online Gross Sales Volume (Trillions)

B2B e-Commerce Use Cases
● Self served model
● Buyer Sales Person interaction
● Market place

How B2B & B2C eCommerce
are Similar?

“94% of B2B Buyers research
online for purchase decisions.”
– The Acquity Group

“74% of B2B buyers buy from a
website because its more convenient
than buying from a sales person.”
– Forrester

“Nearly half of all B2B
researchers are millennials.”
– Google

“42% of researchers use a mobile device
during the purchasing process.”
– Google

“By 2020, customers will manage 85%
of the relationship with an enterprise
without interacting with human.”
– Gartner

How B2B & B2C Commerce are Different?

Selling to Companies Not to Individuals

Impulse Buying Vs Process Buying

Key B2B Features & Capabilities

Branding & B2C Like Customer experience

But Optimized for B2B Buying Experience

Quote-to-Order-to-Purchase Workflows

B2B businesses use commerce to support, not
replace sales teams.

Mobile Experience for Buyer and Sellers

Enterprise Edition Value
• Product support
• Scale and performance
• Tested
• Technology
• Elastic Search
• PostgreSQL
• Job Que
• Capabilities for larger/more complex organizations
• Support for multiple organizations
• Support for Multiple websites
• Manage multiple warehouses
• Multiple currencies

• Samuel Hubbard
•U.S company and high-end luxury shoemaker that makes
comfortable, stylish shoes for adults and children
• Arc International
• A French manufacturer and distributor of household goods.
• Haneu
•German company and European operators focusing on areas of
internal transport, warehouse technology
• Aldo
•Uruguayan company selling everything company needs for its
daily operations
Fast Global Adoption
* Sample of closed
OroCommerce Enterprise
deals. Implementation in
progress

Merci beaucoup!
yoav@oroinc.com
@YoavKutner

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OroVibe 2017 - Oro Revolutionizes Commerce - Yoav Kutner, Oro Inc.

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OroVibe 2017 - Oro Revolutionizes Commerce - Yoav Kutner, Oro Inc.