際際滷

際際滷Share a Scribd company logo

A Recipe for Communication

Orange Sparkle Ball, Inc.
Orange Sparkle Ball, Inc.

We communicate in order to convince our audience(s) to do what we want them to do, and moving any audience to action is challenging and complex. Success hinges on our ability to answer the question why? and connect our audiences to purpose. This presentation is designed as a conversation to give a high-level snapshot of communication strategy. Jump in, feedback and questions are welcome!

1 of 16
Download to read offline
1 part strategy, 2 parts sparkle a recipe for communication Andy Heck | Communication Strategist | Orange Sparkle Ball, Inc. vampstock
Why? 1 part strategy, 2 parts sparkle: Why? 2 jillgreenberg
1 part strategy, 2 parts sparkle: Why? 3 Why? How? What? The Golden Circle from Start with Why by Simon Sinek
Say what? 1 part strategy, 2 parts sparkle: Say what? 4 telzio.com
1 part strategy, 2 parts sparkle: Say what? 5 A strategy describes how we will win. Guiding principles: 1. Put your audience first. 2. Dont be full of $h!* 3. Get the players into the game. Contributions by Gordon Rudow & Dwain Cox AudienceSpeaker Message
Tools 1 part strategy, 2 parts sparkle: Tools 6 123rfbywayof theleadershipcoach.com
1 part strategy, 2 parts sparkle: Tools 7 Communication channels are vehicles that transmit information from the speaker to the audience. How many examples can we identify?
1 part strategy, 2 parts sparkle: Tools 8 Credibility is directly proportional to message alignment. (Do what you say.) credibility alignment
1 part strategy, 2 parts sparkle: Tools 9 If we agree that credibility is critical, how does that inform (and enlarge) our understanding of channels? (Do what you say.)
1 part strategy, 2 parts sparkle: Tools 10 A termini-WHAT? and the best laid plans of mice and men often go awry. (How do THEY see it?) debbieteakle.com
1 part strategy, 2 parts sparkle: Tools 11 The buck stops here. Who tends to have the most influence on credibility (and buy-in) within any organization?
1 part strategy, 2 parts sparkle: Tools 12 What you can control What you would like to influence Start here
1 part strategy, 2 parts sparkle: Tools 13 1. Lead yourself (learn to be a great follower) 2. Choose Positivity (Remember the Titans) 3. Fight for we over me (make the decision right) 4.Think critically (but dont be critical) 5. How can I help? (dont judge, jump in) How to Lead When Youre Not in Charge Clay Scroggins
1 part strategy, 2 parts sparkle: Say what? 14 The guy behind the guy, behind the guy AudienceSpeaker Message
1 part strategy, 2 parts sparkle: Say what? 15 The guy behind the guy, behind the guy AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message
vampstock

More Related Content

A Recipe for Communication

  • 1. 1 part strategy, 2 parts sparkle a recipe for communication Andy Heck | Communication Strategist | Orange Sparkle Ball, Inc. vampstock
  • 2. Why? 1 part strategy, 2 parts sparkle: Why? 2 jillgreenberg
  • 3. 1 part strategy, 2 parts sparkle: Why? 3 Why? How? What? The Golden Circle from Start with Why by Simon Sinek
  • 4. Say what? 1 part strategy, 2 parts sparkle: Say what? 4 telzio.com
  • 5. 1 part strategy, 2 parts sparkle: Say what? 5 A strategy describes how we will win. Guiding principles: 1. Put your audience first. 2. Dont be full of $h!* 3. Get the players into the game. Contributions by Gordon Rudow & Dwain Cox AudienceSpeaker Message
  • 6. Tools 1 part strategy, 2 parts sparkle: Tools 6 123rfbywayof theleadershipcoach.com
  • 7. 1 part strategy, 2 parts sparkle: Tools 7 Communication channels are vehicles that transmit information from the speaker to the audience. How many examples can we identify?
  • 8. 1 part strategy, 2 parts sparkle: Tools 8 Credibility is directly proportional to message alignment. (Do what you say.) credibility alignment
  • 9. 1 part strategy, 2 parts sparkle: Tools 9 If we agree that credibility is critical, how does that inform (and enlarge) our understanding of channels? (Do what you say.)
  • 10. 1 part strategy, 2 parts sparkle: Tools 10 A termini-WHAT? and the best laid plans of mice and men often go awry. (How do THEY see it?) debbieteakle.com
  • 11. 1 part strategy, 2 parts sparkle: Tools 11 The buck stops here. Who tends to have the most influence on credibility (and buy-in) within any organization?
  • 12. 1 part strategy, 2 parts sparkle: Tools 12 What you can control What you would like to influence Start here
  • 13. 1 part strategy, 2 parts sparkle: Tools 13 1. Lead yourself (learn to be a great follower) 2. Choose Positivity (Remember the Titans) 3. Fight for we over me (make the decision right) 4.Think critically (but dont be critical) 5. How can I help? (dont judge, jump in) How to Lead When Youre Not in Charge Clay Scroggins
  • 14. 1 part strategy, 2 parts sparkle: Say what? 14 The guy behind the guy, behind the guy AudienceSpeaker Message
  • 15. 1 part strategy, 2 parts sparkle: Say what? 15 The guy behind the guy, behind the guy AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message AudienceSpeaker Message