Creating Company/Brand Name
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The document discusses the desirable attributes of brand names and the name design process. The desirable attributes include evoking what is being named, having positive associations, being easy to say, memorable, unambiguously spellable, and avoiding infringing on trademarks. The name design process involves decomposing the concept into chunks, manipulating the chunks by combining, mutating, or adding affixes, evaluating options, and concept testing. Examples are provided for designing a bike seat name.
Creating Company/Brand Name
- 1. Creating Company/Brand Name Desirable Attributes & Name Design Process Monday, 28 January, 13
- 2. Desirable Attributes of Brand Names 1.Evoke the thing it is you're naming Monday, 28 January, 13
- 3. Desirable Attributes of Brand Names 1.Evoke the thing it is you're naming Monday, 28 January, 13
- 4. Desirable Attributes of Brand Names 1.Evoke the thing it is you're naming Monday, 28 January, 13
- 5. Desirable Attributes of Brand Names 2. positive associations when you hear the name. Eszopiclone generic name Monday, 28 January, 13
- 6. Desirable Attributes of Brand Names 2. positive associations when you hear the name. Monday, 28 January, 13
- 7. Desirable Attributes of Brand Names 3. easy to say Monday, 28 January, 13
- 8. Desirable Attributes of Brand Names 3. easy to say Monday, 28 January, 13
- 9. Desirable Attributes of Brand Names 4. Memorable Dictionary words rather than made up words Monday, 28 January, 13
- 10. Desirable Attributes of Brand Names 4. Memorable Shorter length Monday, 28 January, 13
- 11. Desirable Attributes of Brand Names 5. Unambiguously spellable Monday, 28 January, 13
- 12. Desirable Attributes of Brand Names 5. Unambiguously spellable bugassault Monday, 28 January, 13
- 13. Desirable Attributes of Brand Names 5. Unambiguously spellable bugasalt Monday, 28 January, 13
- 14. Desirable Attributes of Brand Names 6. Avoid infringing on other people's trademarks 7. Proper domain name availability* Monday, 28 January, 13
- 15. Name Design Process Decomposition method 1 2 Generate List Manipulate of Chunks Chunks 3 4 Evaluate Concept Testing Monday, 28 January, 13
- 16. Name Design Process Decomposition method 1 2 Generate List Manipulate of Chunks Chunks 3 4 Evaluate Concept Testing Monday, 28 January, 13
- 17. Name Design Process Example: Bike Seat 1 Generate List of Chunks 2 Manipulate Chunks Dictionary Word Seat , Bike, Ride, Roll, Flex Use Directly Fast, Next, Soft, Saddle Proper Nouns and Derivative Swiss, Armstrong Combine Other Roots (often from latin or Greek) Mutate Velo, Legger, Corsa Af鍖xes Af鍖x Pro- -max- -tech neo- -star- -city Monday, 28 January, 13
- 18. Name Design Process Example: Bike Seat 1 Generate List of Chunks 2 Manipulate Chunks Dictionary Word Seat , Bike, Ride, Roll, Flex Use Directly Fast, Next, Soft, Saddle Proper Nouns and Derivative Swiss, Armstrong Combine Other Roots (often from latin or Greek) Mutate Velo, Legger, Corsa Af鍖xes Af鍖x Pro- -max- -tech neo- -star- -city Monday, 28 January, 13
- 19. Name Design Process Example: Bike Seat 1 Generate List of Chunks 2 Manipulate Chunks Dictionary Word Seat , Bike, Ride, Roll, Flex Use Directly Fast, Next, Soft, Saddle Proper Nouns and Derivative Swiss, Armstrong Combine Other Roots (often from latin or Greek) Mutate Velo, Legger, Corsa Af鍖xes Af鍖x Pro- -max- -tech neo- -star- -city Monday, 28 January, 13
- 20. Name Design Process Example: Bike Seat 1 Generate List of Chunks 2 Manipulate Chunks Dictionary Word Seat , Bike, Ride, Roll, Flex Use Directly Fast, Next, Soft, Saddle Proper Nouns and Derivative Swiss, Armstrong Combine Other Roots (often from latin or Greek) Mutate Velo, Legger, Corsa Af鍖xes Af鍖x Pro- -max- -tech neo- -star- -city Monday, 28 January, 13
- 21. Name Design Process Example: Bike Seat 1 Generate List of Chunks 2 Manipulate Chunks Dictionary Word Seat , Bike, Ride, Roll, Flex Use Directly Fast, Next, Soft, Saddle Proper Nouns and Derivative Swiss, Armstrong Combine Other Roots (often from latin or Greek) Mutate Velo, Legger, Corsa Af鍖xes Af鍖x Pro- -max- -tech neo- -star- -city Monday, 28 January, 13
- 22. Name Design Process Examples Ride Amazon Use Directly Armsttong Blackberry Flex Saturn Spaulding Apple Softride Nextride Betty Crocker Flexseat BearingPoint Combine SwissFlex Boston Dynamic Velosoft Microsoft Proseat ScoopFree Flexmax Silicon Graphics Terrapass Zeat Bing Flast Google Mutate Kodak Rollo Vioxx Xootr Nextride eBay Sofrol Fedex Af鍖x Neo鍖ex XPULT Swistar Saddio Monday, 28 January, 13
- 23. Name Design Process 3 Evaluation Monday, 28 January, 13
- 24. Name Design Process 3 Evaluation 3 Concept Testing Monday, 28 January, 13