OSRAM-OS Lightfair Case Study
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OSRAM Opto-Semiconductors hired Ingenex Digital Marketing to create a virtual trade show experience for LIGHTFAIR International 2010 that included capturing video, photos, and testimonials from the event and publishing them on a dedicated website. The virtual trade show saw over 23,000 pageviews and strong social media engagement. It provided an effective way to promote OSRAM's products and brand online to the 22,000 attendees and beyond.
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![Useful and Informative Content
[May 3 - May 21]
45 Total Content Posts
17 Videos 52 Photos
Produced Published](https://image.slidesharecdn.com/lightfaircasestudyv2-100726134016-phpapp01/85/OSRAM-OS-Lightfair-Case-Study-8-320.jpg)
![Traf鍖c, Links, & Interaction on Web Site
[May 3 - May 21]
23,532
Pageviews 4,088
Visitors
Page 1 on Google
for LIGHTFAIR
101 Outgoing
Clicks to Partners](https://image.slidesharecdn.com/lightfaircasestudyv2-100726134016-phpapp01/85/OSRAM-OS-Lightfair-Case-Study-9-320.jpg)
![Extreme Media Consumption
[May 3 - May 21]
6,495
Video Views
786
Photo Views
2,772
Embedded Video Views](https://image.slidesharecdn.com/lightfaircasestudyv2-100726134016-phpapp01/85/OSRAM-OS-Lightfair-Case-Study-10-320.jpg)
![Online Buzz Increase
[May 3 - May 21]
72 Subscribers
Newsletter
50+ New Links
into LED site
Added
958 Facebook 30 New Fans
on Facebook
Pageviews
200+ Online Mentions](https://image.slidesharecdn.com/lightfaircasestudyv2-100726134016-phpapp01/85/OSRAM-OS-Lightfair-Case-Study-11-320.jpg)
![Google Ranking & SEO Boost
[May 3 - May 21]
#1 Google Result for:
osram lightfair lightfair virtual trade show
osram virtual trade show 2010 virtual lightfair
osram-os lightfair osram trade show
osram videos
osram-os trade show osram-os virtual trade show
osram-os video 2010 virtual trade show](https://image.slidesharecdn.com/lightfaircasestudyv2-100726134016-phpapp01/85/OSRAM-OS-Lightfair-Case-Study-12-320.jpg)
OSRAM-OS Lightfair Case Study
- 2. OSRAM Opto-Semiconductors wanted to make a big impression at LIGHTFAIR 2010, and give their customers & partners something to talk about So they hired Ingenex Digital Marketing to create a Virtual Trade Show Experience The results are illuminating
- 3. 160,000 square feet 1,600 booths 498 international manufacturers 22,000 Attendees
- 4. 1 Virtual Trade Show Experience
- 5. Booth 315
- 7. What happens when you send the social media marketing team from Ingenex Digital Marketing to a trade show... ...to create content, capture testimonials, and produce 鍖lm & video of your event, then publish on your exclusive virtual trade show web site?
- 8. Useful and Informative Content [May 3 - May 21] 45 Total Content Posts 17 Videos 52 Photos Produced Published
- 9. Traf鍖c, Links, & Interaction on Web Site [May 3 - May 21] 23,532 Pageviews 4,088 Visitors Page 1 on Google for LIGHTFAIR 101 Outgoing Clicks to Partners
- 10. Extreme Media Consumption [May 3 - May 21] 6,495 Video Views 786 Photo Views 2,772 Embedded Video Views
- 11. Online Buzz Increase [May 3 - May 21] 72 Subscribers Newsletter 50+ New Links into LED site Added 958 Facebook 30 New Fans on Facebook Pageviews 200+ Online Mentions
- 12. Google Ranking & SEO Boost [May 3 - May 21] #1 Google Result for: osram lightfair lightfair virtual trade show osram virtual trade show 2010 virtual lightfair osram-os lightfair osram trade show osram videos osram-os trade show osram-os virtual trade show osram-os video 2010 virtual trade show
- 13. The Virtual Trade Show Experience for OSRAM Opto- Semiconductors was an overwhelming success Our content was covered by industry giants including WIRED and LEDs Magazine OSRAM Opto-Semiconductors plans to continue the success and provide engaging content at the LED Light Site - http://ledlight.osram-os.com Join us!