Our Credentials
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FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has been built upon more than 14 years experience in digital strategy, web design and build, search marketing and digital campaigns. We provide businesses with a digital roadmap and path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.
Our Credentials
- 2. Our digital marketing framework will provide you with a blueprint to success in your competitive and dynamic marketplace.
- 3. Thinking is all about ensuing that before you act, you have a sound strategy that connects with your overall business. Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imagination idea generation, and critical evaluation hence the balance. Rating online is a complex mix of prominent search engine rankings, industry reviews and consumer sentiment expressed via social media. Performing in a digital world is all about continual innovation, measurement and ongoing optimisation.
- 5. FIRST - THINK Thinking is all about ensuring that before you act, you have a sound strategy that connects with your overall business goals. Research: international benchmarking competitor analysis audits RESEARCH consumer demand data online surveys Strategy: STRATEGY only employ technological solutions which are relevant to the success of your business. PLANNING Planning and Project Management: ROI and the agile approach, suited to fast- evolving digital environment.
- 7. FIRST - CREATE Creativity is a balance between imagination and analysis. Design: Refreshing User Experience & Interface Information Architecture DESIGN Development: successful design in the digital world is only delivered when design and developers work CONTENT hand in hand. Content: DEVELOPMENT Content is key and how this is delivered in an effective manner is imperative
- 9. FIRST - RATE We are one of the first companies in Australasia to specialise in online search. We help businesses be found online SEO: keyword research site technology site architecture REPUTATION content production content distribution SEO Reputation: online reputation is now a prerequisite to achieve high Google rankings. Links and a SOCIAL MEDIA whole lot more! Social Media: Its imperative you have effective social media strategies in place.
- 11. FIRST - PERFORM The ability to measure and analyse your activities allows you to optimize opportunities and truly reap the benefit of a media budget. Media: performance media channels search ads social ads MEDIA display exchange & DSPs targeting data (cookies) Measure: CONVERT Digital marketing is all about end to end measurement and automated real time bidding supported by human insight MEASURE Convert: The easiest way to improve your digital marketing ROI is to increase engagement and conversion rates
- 12. OUR CLIENTS
- 14. OUR AWARDS LearnX Best collaborative partnership 2012 Winner Best eLearning Design 2012 Winner IAB Organic Search 2011 Winner Organic Search 2012 Finalist Mobile Awards Education 2012 Finalist
- 16. OUR TOOLS MAGENTO eCommerce software platform - www.magentocommerce.com SITEFINITY Full-featured CMS - www.sitefinity.com WORDPRESS Integrated online solution - www.wordpress.com GOOGLE Google Analytics and Google Adwords Certified Partners MARIN SOFTWARE Online advertising management platform - www.marinsoftware.com GREAT PROMOTIONS Trusted competition and promotion platform - www.greatpromotions.com
- 17. Our digital marketing framework will provide you with a blueprint to success in your competitive and dynamic marketplace.