OUTFRONT Insiders - Health Survey
•
0 likes•288 views
The document summarizes the results of a health survey of 1,900 heavy commuters age 14 and older. It finds that over 40% recalled seeing insurance outdoor advertisements and over 30% recalled medical clinics and hospital outdoor ads. Additionally, 31% of respondents reported researching companies advertised on health-related outdoor advertisements. The survey also provides statistics on respondents' insurance coverage and healthcare visits.
OUTFRONT Insiders - Health Survey
- 1. HEALTHSURVEY OUR 1,900 MEMBER COMMUNITY IS COMPOSED OF HEAVY COMMUTERS AGE 14 AND OLDER. INSIDERS TRAVEL 100+ MILES BY CAR OR TAKE RAIL/SUBWAY/BUS 3+ TIMES DURING AN AVERAGE WEEK OR TRAVEL 30+ MINUTES ONE-WAY BY CAR ON AN AVERAGE DAY. COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 2. WE CALL THEM OUTFRONT INSIDERS. W E SURVEYED HEAVY COMMUTERS ACROSS THE COUNTRY. WANT THE CURE TO ADVERTISING WOES? FIND IT IN OUR INSIGHTS... COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 3. IN THE PAST 6 MONTHS... 40% RECALLED INSURANCE OOH ADS & 33% RECALLED MEDICAL CLINICS & HOSPITALS OOH ADS COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 4. 31% RESEARCH THE COMPANY ADVERTISED AFTER SEEING A HEALTH-RELATED OOH AD. COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 5. HAVE HOME INSURANCE63% 89% HAVE HEALTH INSURANCE 79% HAVE VEHICLE INSURANCE HAVE DENTAL INSURANCE56% HAVE LIFE INSURANCE54% COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 6. 51%ARE INSURED THROUGH THEIR EMPLOYER COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 7. ARE THE MOST COMMON INSURANCE PROVIDERS COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 8. HAVE VISITED A PHYSICIAN’S OFFICE IN THE PAST YEAR 73% COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
- 9. Copyright © 2016 OUTFRONT Media Inc. All rights reserved. CLICK LEARN MORE AT THE TOP TO RECEIVE THE SECOND HALF OF THESE INSIGHTS! COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.