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OUTFRONT Insiders - Pets Survey

OUTFRONT Media
OUTFRONT Media

Fetching for purfect pet insights is over. We surveyed commuters to learn about their pet spending habits. Take a look!

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PETS SURVEY
ThePurfect Audience ThePurfect Audience 79% Are pet owners or interested in becoming pet owners
66% 31% 72% Of pet owners have adopted Search for new pets at animal shelters rescues Would adopt Direct pet-friendly commuters to your business with OOH+mobile
Connect Petter with OOH Connect Petter with OOH 38% Recall seeing pet related ads on OOH or mobile in thepast 6 months
75% say discount offers are the most relevant petads to them since Share a contextually relevant messagewith your on-the-goaudience using OUTFRONT 48% feel they pay toomuch for pet supplies and services
Honesty is the best pawlicy Honesty is the best pawlicy Show off your brands quality pet productor service with a quality OOH campaign 58% 27% 74% Feed their pets all-natural ingredient diets Say quality influences them to buy one pet product or serviceover another Are not loyal to their pet food brands
OUTFRONT INSIDERS IS OUTFRONT MEDIAS EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS HEAVY COMMUTERS. DATA COLLECTED IN NOVEMBER 2017 FROM 295 RESPONDENTS.

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OUTFRONT Insiders - Pets Survey

  • 2. ThePurfect Audience ThePurfect Audience 79% Are pet owners or interested in becoming pet owners
  • 3. 66% 31% 72% Of pet owners have adopted Search for new pets at animal shelters rescues Would adopt Direct pet-friendly commuters to your business with OOH+mobile
  • 4. Connect Petter with OOH Connect Petter with OOH 38% Recall seeing pet related ads on OOH or mobile in thepast 6 months
  • 5. 75% say discount offers are the most relevant petads to them since Share a contextually relevant messagewith your on-the-goaudience using OUTFRONT 48% feel they pay toomuch for pet supplies and services
  • 6. Honesty is the best pawlicy Honesty is the best pawlicy Show off your brands quality pet productor service with a quality OOH campaign 58% 27% 74% Feed their pets all-natural ingredient diets Say quality influences them to buy one pet product or serviceover another Are not loyal to their pet food brands
  • 7. OUTFRONT INSIDERS IS OUTFRONT MEDIAS EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS HEAVY COMMUTERS. DATA COLLECTED IN NOVEMBER 2017 FROM 295 RESPONDENTS.