The document outlines call sequences and targets for three months of sales work. It includes details on the number of prospects to call each month from the hit list, criteria for prioritizing certain titles, and the expected number of sales. It also allocates time for pillars of the Agoge method and notes which call sequences should be used or not used each month.
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Outreach's SDR Playbook for Agoge Tribe
1. Hit List
Call
Sequences
Automated
Sequences
300-500 10-2080-120
Prospects to
target
Yellow on
Prioritization of
Titles Matrix
Have a direct
dial &
at least 50%
chance of
booking if you
connect
Green on
Prioritization of
Titles Matrix
Criteria
1-3 3-77-9
Expected
SALs
Agoge Pillars Month #1
20%80%
Time
allocation
See
Non-Standard
Sequences
The Agoge
Sequence
Sequence
to use
DONOTUSE
3. Hit List
Call
Sequences
Automated
Sequences
200-300 10-2080-120
Prospects to
target
Yellow on
Prioritization of
Titles Matrix
Direct Dial &
>50% chance
of booking if
you connect
Green on
Prioritization of
Titles Matrix
Criteria
1-3 3-77-9
Expected
SALs
Agoge Pillars Month #2
0% 20%80%
Time
allocation
See
Non-Standard
Sequences
Sales
Leadership:
The Agoge
Sequence
Marketing:
Personalized
Marketing
Sequence
to use
DONOTUSE
5. Hit List
Call
Sequences
Automated
Sequences
300-500 10-2080-120
Prospects to
target
Yellow on
Prioritization of
Titles Matrix
Direct dial &
>50% chance
of booking if
you connect
Green on
Prioritization of
Titles Matrix
Criteria
1-3 3-77-9
Expected
SALs
Agoge Pillars Month #3
5% 20%80%
Time
allocation
Automated
Referral
Request
See
Non-Standard
Sequences
Sales
Leadership:
The Agoge
Sequence
Marketing:
Personalized
MarketingSequence
to use