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DWCC Corporate 
Overview 2014 
Philippa Bradshaw 
Business Development Manager 
Phone: +44 (0) 7519 529987 
Email: Philippa.bradshaw@dwcc.biz
Your International Inside Sales Partner 
Leadership Team 
Managing Director, Craig Hooper - UK, 20 
years' experience in technology, SaaS sales 
business development. 
VP Global Sales, Craig La France - GA, 
USA, Over 25 years in the software business 
with experience in enterprise sales, business 
development, alliances and SaaS/Cloud 
solutions. 
VP Corporate Development  Andy 
Salentine, CA, USA, Over 25 years in the 
M&A, start-up and VC community. 
CTO Laine Philips, UK, Over 20 years 
experience with IT architecture, Chief 
Architect JPMorgan Trade Services. 
Background 
DWCC was established in 2008, with a clear mission to 
bridge the gap between North American SaaS 
companies and accelerate their international revenues 
in a low risk, variable cost fashion. We provide a range 
of white label, inside sales and marketing services to 
increase awareness, develop interest and nurture 
commitment, all focused on creating a low risk 
environment for end users to buy from our customers. 
Solution 
We understand the challenges faced when expanding 
into new markets. Through our experienced leadership 
team, our well qualified inside sales resources and our 
marketing and technical expertise, we offer turnkey 
operations to complement our clients existing CRM, 
marketing and sales ecosystems. 
Industry & Value Proposition Expertise 
 Pharmaceutical 
 Financial Services 
 Manufacturing 
 Government & Education 
 Retail 
 Transportation 
Bristol San Francisco Sydney London Atlanta 
 Process Collaboration 
 Supply Chain Management 
 Quote to Cash 
 Procure to Pay Solution 
 Cloud / IT Security 
 Mobile Computing BYOD 
 Global Trade Management
The Strategic Inside Sales Alternative to Tactical 
Telesales and Appointment Setting 
Client Pain Points Solution 
Investment in office and 
general administration 
overhead on an international 
sales team 
Outsourced, variable cost 
inside sales team operational 
within 30 days. 
Senior leadership time and 
travel costs associated with 
EU resources and sales 
Agile trusted partner, remove 
the short term pain, you can 
scale and grow in line with 
revenues 
Scale and sourcing of 
international resources to cover 
technical and language 
disciplines 
A local multi-lingual inside 
sales team, with translation 
skills available as required 
則 Your low risk International Revenue Acceleration 
Partner. 
則 We support the best product companies with world 
class people, processes and technology. 
則 A natural extension to your team, with your value 
proposition, systems and corporate presence to 
the market. 
則 Local multi lingual resources create a low risk 
buying environment for your customers. 
則 International customer revenues booked on your 
paperwork. 
則 As your revenues and operations mature, we 
source and place executives in key marketing and 
revenue delivery roles. 
則 Maximise your marketing automation and CRM 
investments:
The Journey to Value 
Launch 
Analyst training at your HQ 
understand your culture, operations, 
value proposition, marketing and sales 
ecosystem and systems. 
Build out initial focus and prospect 
lists. 
Define processes, controls and 
reporting. 
First 45 Days 
Inside sales team trained. 
CRM systems testing. 
Initiate inbound qualification. 
Initiate outbound campaigns. 
Review initial quality and results. 
First 90 Days 
Mature Systems 
Mature Messaging 
Mature Reporting 
Mature TQO Metrics 
Business As Usual 
Monitor inbound lead flow and TQO 
conversion quality. 
Maintain outbound prospecting and 
TQO metrics. 
Maintain nurture lead pipeline. 
Maximise marketing events. 
Steady state ecosystem. 
Sales leadership Placement. 
30% of a clients revenues being generated from international 
customers within 12 months 
40% of a clients key customers based outside of their traditional 
target market within 12 months. 
Consistent run rate of 
50 TQOs per month 
150 webinar attendees with 5% attrition rate 
DWCC outbound deals twice as likely to close at 3 x average 
deal size 
Largest customer DWCC booked SaaS deal to date, 3 year 
$4.5m 
International Insides Sales 
Team operational in 30 
Days 
Active sales discussions / 
pipeline activity within 60 days 
Mature processes and 
reporting within 90 days
Case Studies, Revenue Delivery & Fees 
International Inside Sales Operations: North American 
B2B collaboration tool rated a leader in Gartner quadrant. 
Inside Sales for Focus on EU & APAC direct sell markets 
as well as priming the pump for international Channel 
Partners. 
 Marketing Inbound lead Qualification - 2,500 leads, 8 
step process, 20% conversion rate 
 Outbound Prospecting generated 500 MQLs 
generating 16 TQOs per month 
 Maintaining an $8.5m early stage pipeline handed 
over to sales rep at TQO with a 20% close rate. 
Global Named Account Sprint Case Study: Leading SaaS 
provider of Procure to Pay solutions, targeting large 
multinational accounts. 
 100 Companies, 300 Leads identified 
 100 Qualified Leads Generated 
 9 TQOs - $15m Forecasted Revenue 
 $6m booked Revenue by DWCC for customer 
 $30M nurture pipeline under management 
Typical Monthly Service Fees: 
(Excluding Sales Incentives) 
2 SDRs / 
Inside Sales Rep 5 SDRs / 
Inside Sales Rep 
$20,000 $40,000

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  • 1. DWCC Corporate Overview 2014 Philippa Bradshaw Business Development Manager Phone: +44 (0) 7519 529987 Email: Philippa.bradshaw@dwcc.biz
  • 2. Your International Inside Sales Partner Leadership Team Managing Director, Craig Hooper - UK, 20 years' experience in technology, SaaS sales business development. VP Global Sales, Craig La France - GA, USA, Over 25 years in the software business with experience in enterprise sales, business development, alliances and SaaS/Cloud solutions. VP Corporate Development Andy Salentine, CA, USA, Over 25 years in the M&A, start-up and VC community. CTO Laine Philips, UK, Over 20 years experience with IT architecture, Chief Architect JPMorgan Trade Services. Background DWCC was established in 2008, with a clear mission to bridge the gap between North American SaaS companies and accelerate their international revenues in a low risk, variable cost fashion. We provide a range of white label, inside sales and marketing services to increase awareness, develop interest and nurture commitment, all focused on creating a low risk environment for end users to buy from our customers. Solution We understand the challenges faced when expanding into new markets. Through our experienced leadership team, our well qualified inside sales resources and our marketing and technical expertise, we offer turnkey operations to complement our clients existing CRM, marketing and sales ecosystems. Industry & Value Proposition Expertise Pharmaceutical Financial Services Manufacturing Government & Education Retail Transportation Bristol San Francisco Sydney London Atlanta Process Collaboration Supply Chain Management Quote to Cash Procure to Pay Solution Cloud / IT Security Mobile Computing BYOD Global Trade Management
  • 3. The Strategic Inside Sales Alternative to Tactical Telesales and Appointment Setting Client Pain Points Solution Investment in office and general administration overhead on an international sales team Outsourced, variable cost inside sales team operational within 30 days. Senior leadership time and travel costs associated with EU resources and sales Agile trusted partner, remove the short term pain, you can scale and grow in line with revenues Scale and sourcing of international resources to cover technical and language disciplines A local multi-lingual inside sales team, with translation skills available as required 則 Your low risk International Revenue Acceleration Partner. 則 We support the best product companies with world class people, processes and technology. 則 A natural extension to your team, with your value proposition, systems and corporate presence to the market. 則 Local multi lingual resources create a low risk buying environment for your customers. 則 International customer revenues booked on your paperwork. 則 As your revenues and operations mature, we source and place executives in key marketing and revenue delivery roles. 則 Maximise your marketing automation and CRM investments:
  • 4. The Journey to Value Launch Analyst training at your HQ understand your culture, operations, value proposition, marketing and sales ecosystem and systems. Build out initial focus and prospect lists. Define processes, controls and reporting. First 45 Days Inside sales team trained. CRM systems testing. Initiate inbound qualification. Initiate outbound campaigns. Review initial quality and results. First 90 Days Mature Systems Mature Messaging Mature Reporting Mature TQO Metrics Business As Usual Monitor inbound lead flow and TQO conversion quality. Maintain outbound prospecting and TQO metrics. Maintain nurture lead pipeline. Maximise marketing events. Steady state ecosystem. Sales leadership Placement. 30% of a clients revenues being generated from international customers within 12 months 40% of a clients key customers based outside of their traditional target market within 12 months. Consistent run rate of 50 TQOs per month 150 webinar attendees with 5% attrition rate DWCC outbound deals twice as likely to close at 3 x average deal size Largest customer DWCC booked SaaS deal to date, 3 year $4.5m International Insides Sales Team operational in 30 Days Active sales discussions / pipeline activity within 60 days Mature processes and reporting within 90 days
  • 5. Case Studies, Revenue Delivery & Fees International Inside Sales Operations: North American B2B collaboration tool rated a leader in Gartner quadrant. Inside Sales for Focus on EU & APAC direct sell markets as well as priming the pump for international Channel Partners. Marketing Inbound lead Qualification - 2,500 leads, 8 step process, 20% conversion rate Outbound Prospecting generated 500 MQLs generating 16 TQOs per month Maintaining an $8.5m early stage pipeline handed over to sales rep at TQO with a 20% close rate. Global Named Account Sprint Case Study: Leading SaaS provider of Procure to Pay solutions, targeting large multinational accounts. 100 Companies, 300 Leads identified 100 Qualified Leads Generated 9 TQOs - $15m Forecasted Revenue $6m booked Revenue by DWCC for customer $30M nurture pipeline under management Typical Monthly Service Fees: (Excluding Sales Incentives) 2 SDRs / Inside Sales Rep 5 SDRs / Inside Sales Rep $20,000 $40,000