[Oval Tokyo 2008] Team Enif
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UnifAsia is a travel agency that offers customized travel plans for Japanese seniors and disabled people. It aims to provide highly personalized assistance to allow customers to travel independently. The agency plans to partner with non-profit organizations and profitable companies to offer affordable tours through a mix of paid and volunteer staff. UnifAsia's financial plan projects increasing revenue over five years as it establishes itself as the leading agency serving this niche market through personalized service and promotional activities.
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[Oval Tokyo 2008] Team Enif
- 1. UnifAsia Travel Agency www.unifasia.com More Assistance, more Harmonious society. 06/06/09 Team Enif Presents
- 2. About UnifAsia Target --Japanese Seniors & disabled people who are in need of physical assistance and are under good economic condition. Positioning --We are a travel agency that offers highly personal and customized premium travel plans for our customers. 06/06/09 UnifAsia
- 3. Contents 06/06/09 1 Description of Business 2 Market Analysis 3 Operation and Marketing Plan 4 Financial Plan 5 Future Vision UnifAsia
- 4. Description of Business 06/06/09 1 Description of Business UnifAsia
- 5. Description of Business Getting Started by Finding the Demand 06/06/09 UnifAsia Japanese People Who Travel divided by age groups Source: Japan Association of Travel Agents
- 6. Description of Business 06/06/09 UnifAsia
- 7. Description of Business Key Word: Senior People Disabled People Traveling 06/06/09 We see the increasing demand , and the shortage of supplies . UnifAsia
- 8. Description of Business Our service7 steps Customers contact with the company (within 1 month) Giving consulting to the customers sending the initial organized plan a week later Hear their opinions about the plan Finalize the plan They travel with our employees!!! Feedback 06/06/09 UnifAsia
- 9. Description of Business Business Model 06/06/09 Our company Tour guide Care taker Senior and Disabled people Employment Customers Staff Database Donation Profitable Organizations Non-profit Organizations Partner Ship UnifAsia Promote Customized choices
- 10. Description of Business Packaged (Standard) program Provide for a high-demand season Provided for groups Offered at a cheaper price compared to customized program Customized program Provided mainly for individuals Planning with our customers and decide a tailor-made traveling schedule according to their will 06/06/09 2 types of choices UnifAsia
- 11. Description of Business Concept Definition Personal & customized CSR concern 06/06/09 UnifAsia
- 12. Market Analysis 06/06/09 2 Market Analysis UnifAsia
- 13. Market Analysis 06/06/09 The Industry UnifAsia Supplier Buyer Entrants & Substitute Rivalry
- 14. Market Analysis Segmentation and Targeting 06/06/09 High quality UnifAsia Expensive Cheap Low quality UnifAsia Existing Travel Agencies Other Caring Facilities
- 15. Market Analysis Marketing Mix 06/06/09 Ads and Info with strong focus Face to Face Scheduling 2 professionals for every trip Partner Ship Maintenance Marketing Choice-- Standard & Packaged Feedback On-trip calls Customized Interactive Personal care UnifAsia
- 16. Operation and Marketing Plan 06/06/09 3 Operation and Marketing Plan UnifAsia
- 17. Operation Plan Our company Tour guide Care giver Senior and Disabled people Employment Customers Staff Database Donation Profitable Organizations Non-profit Organizations Partner Ship 06/06/09 UnifAsia Promote Customized choices
- 18. Operation Plan 06/06/09 Partner Ship Profitable Organizations Non-profit Organizations Airlines and insurance companies Travel agencies in China and Korea NGO, NPOs Social Services Government UnifAsia
- 19. Operation Plan Our company Tour guide Care taker Senior and Disabled people Employment Customers Staff Database Donation Profitable Organizations Non-profit Organizations Partner Ship 06/06/09 UnifAsia Promote Customized choices
- 20. Operation Plan Staff Database Tour guide Care giver Full-time Part-time 06/06/09 40% TG of our own co.; Contracted TG from Partner Ship 60% Volunteers from NGOs; University students; Interns 70% Experienced CTs from other co. (Hired with a higher wage) 30% Interns; Semi-professional volunteers from NGOs expensive cheap UnifAsia
- 21. Marketing Plan 06/06/09 Price For the initial years, we will offer the customized tour plans for 7 0,000 yen as starting point f or domestic travel ing and 14 5,000 yen for international traveling to East Asian countries. Average Price of Tour Plans *Price includes full travel fee *Price subject to change according to economical situation of Japan* + Additional prices apply for optional services -Door to Door service: -Consultation at home outside Kanto areas: 1,500yen for additional 10 kilometers. (Free at home consultation service for Kanto area residents within 60 Kilometers) UnifAsia
- 22. Marketing Plan 06/06/09 Place UnifAsia
- 23. Marketing Plan 06/06/09 Promotion Our objective is to: Get the word of mouth out and get our company known There are similar tour agencies in Japan but there isnt one company that is true market leader. Therefore, we will differentiate with them by providing our professional and premium service and active marketing . After we succeed in realizing this, We will be the leader in the disabled tour industry. UnifAsia
- 24. Marketing Plan 06/06/09 Promotion Marketing options: Work with our partners to establish good relationship/ get word of mouth out and get news out Holding supporting events such as seminars to seniors, disabled, society Spokesperson for the company Good after service- give personal letters, and give out brochures Charity bazaar Hand out leaflets or posters on social services UnifAsia
- 25. Financial Plan 06/06/09 4 Financial Plan UnifAsia
- 26. Financial Plan 06/06/09 Start-up Budget UnifAsia Start-up Budget (In JPY) Jan. 2009 Feb. 2009 March. 2009 Cash Needed % of Total Cash Needed % of Total Cash Needed % of Total Monthly Costs Salary 4,000,000 4% 4,200,000 14% 4,218,000 12% Rent 2,000,000 2% 1,200,000 4% 1,054,500 3% Sales and Marketing - 18,000,000 60% 22,847,500 65% Platform Operation 30,000,000 30% 6,000,000 20% 6,327,000 18% Miscellaneous 2,000,000 2% 600,000 2% 703,000 2% Subtotal 38,000,000 38% 30,000,000 100% 35,150,000 100% One-Time Costs Fixtures and Equipment 20,000,000 20% - - Installation charges 5,000,000 5% - - Legal and other professional fees 10,500,000 10.00% - - Promotion Activities for opening 24,000,000 24.00% - - Cash 2,000,000 2% - - Miscellaneous 1,000,000 1% - - Subtotal 62,500,000 62% - - Totals 100,000,000 100% 30,000,000 100% 35,150,000 100%
- 27. Financial Plan 06/06/09 Pro Forma Income Statement UnifAsia Pro Forma Income Statement (In JPY) 2009 2010 2011 2012 2013 Revenue 110,100,000 121,110,000 133,221,000 146,543,100 161,197,410 Cost of Revenue 66,060,000 70,243,800 73,271,550 76,202,412 77,374,757 Gross Margin 44,040,000 50,866,200 59,949,450 70,340,688 83,822,653 Operating Expenses: Sales and Marketing 16,515,000 12,111,000 13,322,100 14,654,310 16,119,741 Administrative Expenses 13,212,000 14,533,200 15,986,520 17,585,172 19,343,689 Service Development 3,303,000 3,633,300 3,996,630 4,396,293 4,835,922 Depreciation and Amortization 2,202,000 2,422,200 2,664,420 2,930,862 3,223,948 Partner Ship project expenses 5,505,000 6,055,500 6,661,050 7,327,155 8,059,871 Miscellaneouce expenses 1,101,000 1,211,100 1,332,210 1,465,431 1,611,974 Total Expenses 41,838,000 39,966,300 43,962,930 48,359,223 53,195,145 Net Profit 2,202,000 10,899,900 15,986,520 21,981,465 30,627,508 Net Profit/Revenue 2% 9% 12% 15% 19%
- 28. Financial Plan 06/06/09 UnifAsia
- 29. Future Vision 06/06/09 5 Future Vision UnifAsia
- 30. Future Vision Change the perception of the society toward seniors and disabled people Give back to society through CSR business Promote self confidence and independence Harmonious society UnifAsia
- 31. www.unifasia.com More Assistance, more Harmonious society. 06/06/09 Thank You ! UnifAsia