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China remains the biggest
origin of international students
According to UNESCO, China has the most international students, over 1
million in 2020. Followed by India, over half million people. The third is
Vietnam, then Germany, USA, France, South Korean, Kazakhstan, Nepal and
Saudi Arabia
Source: UNESCO.
OVERSEA EDUCATION IN
CHINA
1
The amount of international students
has increased from 2,033,555 in 1998
to 6,063,665 in 2019, around 3 times
than 1998. The growth rate of
international student population kept
over 5% from 2014 to 2019.
Based on the statistics from Ministry of
Education of PRC, from 1978 to 2019,
the total number of international
students has accumulated to 6.56
million, and
among those who returned to China
has accumulated to 4.23 million,
accounted for 86.28% of the total
number.
Followed by the epidemic, more
international students chose to come
back to China. In 2020, those who
returned to China reached 777k, 2
times more than those in 2019.
2
OVERSEA EDUCATION IN CHINA
Source: UNESCO. Global Flow of Tertiary-Level Students. [DS/OL]. [2022-05-25]. http://data.uis.unesco.org/#
Chinese international student
group is growing, and most of
them chose to return to China
According to LinkedIn report in
2022, although there’s a drop in the
population of international students
after the epidemic, the population of
returned Chinese international
students kept increasing from 2016
to 2021.
The reason behind this phenomena
is because China’s international
impact and economy as well as
technology development are
growing. Considering complex and
ever changing national
relationships, the drastic
transformation of international
market make
Chinese international students
realise that they can seek better
personal development in their home
land.
It’s also a good sign for Chinese
companies that want to develop
oversea business. More
international talents’ participation
means faster development
overseas.
3
OVERSEA EDUCATION IN CHINA
USA and UK are the Top destinations for Chinese
international students
According to LinkedIn report in 2022, in terms of oversea study destinations, USA
and UK are the most attractive country to Chinese international students. Based on
LinkedIn membership big data, it is expected that the number of Chinese
international students will be more than 470k in 2022. Among the 470k people,
207k graduates from the USA, 70k in the UK, 40k from Canada, followed by
Australia 35k, France 19k, Germany 16k, Hong Kong 15k, Singapore 8k, Holland
8k, Spain 6k.
Most Chinese
international students
obtain master’s degree by
studying abroad
According to LinkedIn membership big
data, in 2022, 48% Chinese international
students obtain master’s degree, 37% of
them get bachelor’s degree, 14% get phd,
1% get other certificates. Computer science
is the most popular major, the second is
business administration and the third is
finance.
According to LinkedIn membership big data, from 2020 - 2022, the most
popular major is computer science, business administration, finance and
economics. Accounting and marketing take turns to be the top 5 and top 6.
Other popular majors are:business, electrical and electronic engineering,
mechanical engineering , design and visual media.
These popular majors coordinate with popular jobs in China.
NYU is where the most Chinese
international students graduate
According to LinkedIn membership
big data, NYU is the most popular
university among Chinese
international students 3 years in a
row, from 2020-2022.
Other universities that enrolled lots
of Chinese international students
are: Columbia University, Toronto
University, UCL, University of
Southern California, The University
of Sydney, Northeastern University,
Hong Kong University, University of
California Berkeley, The University
of Melbourne.
6
OVERSEA EDUCATION IN
CHINA
? Information on the Chinese Web
? Feedback of students
? Read news about schools & Universities
? Stories of students in the campus
? Information about lifestyle oversea
? How to apply, what are requierements.
? Social Media informations
7
OVERSEA EDUCATION IN CHINA
Source: UNESCO. Global Flow of Tertiary-Level Students. [DS/OL]. [2022-05-25]. http://data.uis.unesco.org/#
Chinese international students
will search hundred of hours
Education organizations need to
be active
o By having a Chinese website with easy process for apply
o Communicate about the university on Social media, career
evolution, lifestyle of the country, specificities of the school ,
o workng with Chinese online media to build trust
o Working on Feedbacks and allumnis
o Provide entertaining content on video sites watched by
many Chinese student
8
OVERSEA EDUCATION IN
CHINA
IF YOU WANT
MORE
INFORMATION
READ MARKETINGTOCHINA.COM
CONTACT@MARKETINGTOCHINA.COM

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Overview of the China Oversea Education Market

  • 1. China remains the biggest origin of international students According to UNESCO, China has the most international students, over 1 million in 2020. Followed by India, over half million people. The third is Vietnam, then Germany, USA, France, South Korean, Kazakhstan, Nepal and Saudi Arabia Source: UNESCO. OVERSEA EDUCATION IN CHINA 1
  • 2. The amount of international students has increased from 2,033,555 in 1998 to 6,063,665 in 2019, around 3 times than 1998. The growth rate of international student population kept over 5% from 2014 to 2019. Based on the statistics from Ministry of Education of PRC, from 1978 to 2019, the total number of international students has accumulated to 6.56 million, and among those who returned to China has accumulated to 4.23 million, accounted for 86.28% of the total number. Followed by the epidemic, more international students chose to come back to China. In 2020, those who returned to China reached 777k, 2 times more than those in 2019. 2 OVERSEA EDUCATION IN CHINA Source: UNESCO. Global Flow of Tertiary-Level Students. [DS/OL]. [2022-05-25]. http://data.uis.unesco.org/# Chinese international student group is growing, and most of them chose to return to China
  • 3. According to LinkedIn report in 2022, although there’s a drop in the population of international students after the epidemic, the population of returned Chinese international students kept increasing from 2016 to 2021. The reason behind this phenomena is because China’s international impact and economy as well as technology development are growing. Considering complex and ever changing national relationships, the drastic transformation of international market make Chinese international students realise that they can seek better personal development in their home land. It’s also a good sign for Chinese companies that want to develop oversea business. More international talents’ participation means faster development overseas. 3 OVERSEA EDUCATION IN CHINA
  • 4. USA and UK are the Top destinations for Chinese international students According to LinkedIn report in 2022, in terms of oversea study destinations, USA and UK are the most attractive country to Chinese international students. Based on LinkedIn membership big data, it is expected that the number of Chinese international students will be more than 470k in 2022. Among the 470k people, 207k graduates from the USA, 70k in the UK, 40k from Canada, followed by Australia 35k, France 19k, Germany 16k, Hong Kong 15k, Singapore 8k, Holland 8k, Spain 6k. Most Chinese international students obtain master’s degree by studying abroad According to LinkedIn membership big data, in 2022, 48% Chinese international students obtain master’s degree, 37% of them get bachelor’s degree, 14% get phd, 1% get other certificates. Computer science is the most popular major, the second is business administration and the third is finance.
  • 5. According to LinkedIn membership big data, from 2020 - 2022, the most popular major is computer science, business administration, finance and economics. Accounting and marketing take turns to be the top 5 and top 6. Other popular majors are:business, electrical and electronic engineering, mechanical engineering , design and visual media. These popular majors coordinate with popular jobs in China.
  • 6. NYU is where the most Chinese international students graduate According to LinkedIn membership big data, NYU is the most popular university among Chinese international students 3 years in a row, from 2020-2022. Other universities that enrolled lots of Chinese international students are: Columbia University, Toronto University, UCL, University of Southern California, The University of Sydney, Northeastern University, Hong Kong University, University of California Berkeley, The University of Melbourne. 6 OVERSEA EDUCATION IN CHINA
  • 7. ? Information on the Chinese Web ? Feedback of students ? Read news about schools & Universities ? Stories of students in the campus ? Information about lifestyle oversea ? How to apply, what are requierements. ? Social Media informations 7 OVERSEA EDUCATION IN CHINA Source: UNESCO. Global Flow of Tertiary-Level Students. [DS/OL]. [2022-05-25]. http://data.uis.unesco.org/# Chinese international students will search hundred of hours
  • 8. Education organizations need to be active o By having a Chinese website with easy process for apply o Communicate about the university on Social media, career evolution, lifestyle of the country, specificities of the school , o workng with Chinese online media to build trust o Working on Feedbacks and allumnis o Provide entertaining content on video sites watched by many Chinese student 8 OVERSEA EDUCATION IN CHINA
  • 9. IF YOU WANT MORE INFORMATION READ MARKETINGTOCHINA.COM CONTACT@MARKETINGTOCHINA.COM